{"id":41761,"date":"2026-04-25T23:24:43","date_gmt":"2026-04-25T23:24:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41761"},"modified":"2026-04-27T09:39:06","modified_gmt":"2026-04-27T09:39:06","slug":"trym-signs-with-uta-for-us-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/","title":{"rendered":"TRYM Signs With UTA For US Representation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TRYM has signed with United Talent Agency (UTA) for live music and touring representation in the United States. Agent Steve Gordon, UTA&#8217;s Global Head of Electronic Music, serves as his primary agent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Parisian DJ and producer, born Martin Drack in 1997, spent the last eight years carving out a distinct lane by bridging hard dance and hard techno with melodic, emotionally driven sets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His breakthrough arrived with a 2019 Boiler Room Possession Paris performance that announced him to a global audience. Since then, he has headlined stages at Tomorrowland, where he played the Atmosphere and Freedom stages, alongside appearances at EDC Las Vegas, Ultra, Les Vieilles Charrues, Dour, and Les Ardentes. He is also the founder of the COLOR label and released the single &#8220;Don&#8217;t Hide Your Face&#8221; in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/rubii-expands-global-representation-with-uta-across-the-americas\/\" target=\"_blank\" rel=\"noreferrer noopener\">RUBII, who expanded her Americas footprint through UTA<\/a>, TRYM&#8217;s signing targets a step-change in his North American touring presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gordon, who co-founded Circle Talent Agency before UTA&#8217;s acquisition in 2018, has built one of the most powerful electronic rosters in the industry, with recent additions including dance and pop acts that reflect UTA&#8217;s growing genre range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier in 2026, <a href=\"https:\/\/bookingagentinfo.com\/news\/janelle-monae-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Janelle Mon\u00e1e also joined UTA for representation<\/a>, underlining the agency&#8217;s push across music&#8217;s diverse landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connected Artists retains booking representation across Africa, Australia, Europe\/UK, and the Middle East, while Dona Agency continues in the management seat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing tells a clear story: hard techno is no longer a niche underground export, it&#8217;s becoming a touring business with serious commercial infrastructure behind it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TRYM&#8217;s move to UTA for U.S. representation is a strategic escalation, not just a routine agency switch. Steve Gordon and his team built their reputations turning underground electronic acts into hard-ticket touring headliners, and that is precisely the playbook TRYM&#8217;s camp appears to be running.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The territorial split, UTA in the U.S. while Connected Artists holds Europe, Africa, Australia, and the Middle East, is also smart architecture. It keeps relationships intact in markets where TRYM is already established while opening a fresh lane in America, where his profile is still rising and the ceiling is high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that TRYM continues with Dona Agency for management suggests his team trusts the existing career framework, they&#8217;re adding firepower in one key market, not rebuilding from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can hard techno, still largely an underground movement in the U.S., sustain major hard-ticket touring the way EDM, house, and dubstep have, and will TRYM be one of the artists to prove it? Which U.S. festivals, beyond EDC Las Vegas, are the logical next steps for TRYM to crack as his American campaign begins?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TRYM has signed with United Talent Agency (UTA) for live music and touring representation in the United States. Agent Steve Gordon, UTA&#8217;s Global Head of Electronic Music, serves as his primary agent. The Parisian DJ and producer, born Martin Drack in 1997, spent the last eight years carving out a distinct lane by bridging hard [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,39,18,10],"tags":[],"class_list":["post-41761","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-electronic","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TRYM Signs With UTA For US Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRYM Signs With UTA For US Representation\" \/>\n<meta property=\"og:description\" content=\"TRYM has signed with United Talent Agency (UTA) for live music and touring representation in the United States. Agent Steve Gordon, UTA&#8217;s Global Head of Electronic Music, serves as his primary agent. 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Agent Steve Gordon, UTA&#8217;s Global Head of Electronic Music, serves as his primary agent. The Parisian DJ and producer, born Martin Drack in 1997, spent the last eight years carving out a distinct lane by bridging hard [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-25T23:24:43+00:00","article_modified_time":"2026-04-27T09:39:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"TRYM Signs With UTA For US Representation","datePublished":"2026-04-25T23:24:43+00:00","dateModified":"2026-04-27T09:39:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/"},"wordCount":453,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Electronic","Music","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/","url":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/","name":"TRYM Signs With UTA For US Representation","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-25T23:24:43+00:00","dateModified":"2026-04-27T09:39:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/trym-signs-with-uta-for-us-representation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"TRYM Signs With UTA For US Representation"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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