{"id":41752,"date":"2026-04-25T10:58:09","date_gmt":"2026-04-25T10:58:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41752"},"modified":"2026-04-25T10:58:19","modified_gmt":"2026-04-25T10:58:19","slug":"bts-partners-with-arih-for-arirang-brand-and-food-collaboration-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/bts-partners-with-arih-for-arirang-brand-and-food-collaboration-campaign\/","title":{"rendered":"BTS Partners With ARIH for \u2018Arirang\u2019 Brand and Food Collaboration Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BTS (<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rm\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">RM<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jin<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/suga\/\" target=\"_blank\" rel=\"noreferrer noopener\">SUGA<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/j-hope\/\" target=\"_blank\" rel=\"noreferrer noopener\">j-hope<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jimin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jimin<\/a>, V, and Jung Kook) have teamed up with Korean food companies Paldo and HY (formerly Korea Yakult) to co-create ARIH, a wellness food and beverage brand anchored in the group&#8217;s identity and <em>ARIRANG<\/em> album. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The members shaped everything, from the brand name and flavors to packaging design and the product&#8217;s wellness philosophy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ARIH lineup features instant noodle pillows and bowls in flavors like Gochujang Butter, Truffle Bulgogi, and Black Pepper Tteokbokki, but unlike typical ramyeon, these are restaurant-inspired, soupless noodles with a modern fettuccine-style texture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the drinks side, the brand offers sugar-free postbiotic energy drinks and prebiotic sparkling sodas targeting energy, clarity, and gut health.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks the first collaboration between BTS and ARIH, which was purpose-built around the group. It&#8217;s also one of several major deals tied to the <em>ARIRANG<\/em> era. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BTS recently <a href=\"https:\/\/bookingagentinfo.com\/news\/bts-lands-visa-world-tour-sponsorship-deal\/\" target=\"_blank\" rel=\"noreferrer noopener\">landed Visa as worldwide tour sponsor<\/a> for their 82-date global run, and members individually hold active partnerships with brands including Samsung, Hublot (Jung Kook), Celine and Cartier (V), Dior (Jimin), and Louis Vuitton (j-hope). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ARIH&#8217;s promotional content has already sparked fan buzz, with the group&#8217;s least kitchen-savvy members (RM, Jimin, and V) featured making the noodles in ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K-pop brand collaborations like this mirror moves seen across the industry, much like when <a href=\"https:\/\/bookingagentinfo.com\/news\/katseye-teams-up-with-gap-on-limited-edition-hoodie-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">KATSEYE teamed up with Gap<\/a> on a limited-edition release designed with direct artist input.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t your standard celebrity-slaps-face-on-product endorsement. ARIH is a brand that literally would not exist without BTS, it was conceived, named, and designed <em>with<\/em> them. That level of creative ownership is rare in celebrity-brand deals, and it flips the script on how we think about K-pop partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This endorsement also continues a proven commercial formula. Companies that have worked with BTS have historically seen substantial jumps in sales and marketing results, with home appliance brand Coway seeing revenue rise in Malaysia and the U.S. after featuring the group in campaigns. ARIH isn&#8217;t just riding BTS&#8217;s fame; it&#8217;s been engineered to live or die by it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Paldo and HY, this is a significant swing at the U.S. wellness market, one that blends Korean food culture with health-forward positioning at a moment when K-culture has never had more mainstream traction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With BTS having creative ownership over ARIH, does this set a new benchmark for what celebrity brand partnerships should look like, or is it a one-of-a-kind case that only works at BTS&#8217;s level of influence? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can ARIH build long-term retail staying power after the <em>ARIRANG<\/em> tour cycle ends, or is this a hype-driven launch that fades with the album?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS (RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook) have teamed up with Korean food companies Paldo and HY (formerly Korea Yakult) to co-create ARIH, a wellness food and beverage brand anchored in the group&#8217;s identity and ARIRANG album. The members shaped everything, from the brand name and flavors to packaging design and the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,20,18,175],"tags":[],"class_list":["post-41752","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-k-pop","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTS Partners With ARIH for \u2018Arirang\u2019 Brand and Food Collaboration Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/bts-partners-with-arih-for-arirang-brand-and-food-collaboration-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTS Partners With ARIH for \u2018Arirang\u2019 Brand and Food Collaboration Campaign\" \/>\n<meta property=\"og:description\" content=\"BTS (RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook) have teamed up with Korean food companies Paldo and HY (formerly Korea Yakult) to co-create ARIH, a wellness food and beverage brand anchored in the group&#8217;s identity and ARIRANG album. 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