{"id":41748,"date":"2026-04-25T09:43:52","date_gmt":"2026-04-25T09:43:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41748"},"modified":"2026-04-25T10:56:19","modified_gmt":"2026-04-25T10:56:19","slug":"ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/","title":{"rendered":"Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ryan Reynolds and Rob McElhenney are taking their bromance back to the 1700s. The Wrexham AFC co-owners just dropped a new Ancestry.com commercial that blends genealogy, humor, and colonial cosplay into one very on-brand minute of television.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the spot, McElhenney dons a tricorn hat and lacy cravat to play Reynolds&#8217; ancestor &#8220;Innocent George,&#8221; who, standing in a field with a cane and pipe, declares that one day he will have a great-great-great-great-great-grandson who is a &#8220;profound d&#8212;.&#8221; Reynolds is less offended by the insult than by the fact that he wasn&#8217;t included in the dream sequence at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a playful callback to a Season 4 episode of <em>It&#8217;s Always Sunny in Philadelphia<\/em>, where the gang reimagined themselves as colonists who cracked the Liberty Bell. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rob Mac &amp; Ryan Reynolds Find Their Roots\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ffaEw2nJaxo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just as Reynolds and McElhenney have done with other campaigns, including <a href=\"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-and-hugh-jackman-star-in-new-campaign-for-monday-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reynolds&#8217; viral Monday.com collaboration with Hugh Jackman<\/a>, the pair leans hard into their real-life chemistry to make the ad feel more like a bit than a brand push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership extends beyond the commercial. Ancestry.com is offering Wrexham AFC fans a limited-edition bundle featuring a DNA kit and a club scarf, building on a holiday campaign that featured Wrexham players Aaron James and Matty James. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The genealogy brand, which previously ran its well-received &#8220;It&#8217;s a Family Thing&#8221; integrated campaign through Wieden+Kennedy and has long supported NBC&#8217;s <em>Who Do You Think You Are?<\/em>, is clearly leaning into sports-entertainment crossovers as a strategic direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a similar playbook to what we saw when <a href=\"https:\/\/bookingagentinfo.com\/news\/morgan-freeman-chase-infiniti-star-in-new-campaign-for-audi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morgan Freeman and Chase Infiniti starred in a campaign for Audi<\/a>, big names, familiar chemistry, storytelling that sells.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the pitch, Wrexham is fighting for a Championship play-off spot in 2026, having grown from a $2 million acquisition to a club now valued at $450\u2013500 million, per recent Apollo Sports Capital investment figures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reynolds and McElhenney have quietly built one of the most effective celebrity-brand machines in sports by using Wrexham AFC as a living, breathing content studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ancestry.com partnership is smart precisely because it doesn&#8217;t feel like an ad, it feels like an extension of their friendship and the <em>Welcome to Wrexham<\/em> universe that fans already love.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancestry.com gets credibility, reach, and entertainment value without having to explain what it does. Reynolds gets another notch in a brand portfolio that has consistently turned personality into profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And McElhenney, fresh off his DirecTV campaign with Kumail Nanjiani, is proving he&#8217;s no longer just Reynolds&#8217; sidekick in the endorsement world, he&#8217;s a brand draw in his own right.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Wrexham AFC quietly becoming one of the most valuable brand partnership vehicles in global sports, and if so, how long before brands start competing to get in? Does Ancestry.com&#8217;s pivot toward celebrity-driven, sports-linked storytelling signal a broader shift away from its traditional genealogy-focused advertising?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ryan Reynolds and Rob McElhenney are taking their bromance back to the 1700s. The Wrexham AFC co-owners just dropped a new Ancestry.com commercial that blends genealogy, humor, and colonial cosplay into one very on-brand minute of television. In the spot, McElhenney dons a tricorn hat and lacy cravat to play Reynolds&#8217; ancestor &#8220;Innocent George,&#8221; who, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-41748","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign\" \/>\n<meta property=\"og:description\" content=\"Ryan Reynolds and Rob McElhenney are taking their bromance back to the 1700s. The Wrexham AFC co-owners just dropped a new Ancestry.com commercial that blends genealogy, humor, and colonial cosplay into one very on-brand minute of television. In the spot, McElhenney dons a tricorn hat and lacy cravat to play Reynolds&#8217; ancestor &#8220;Innocent George,&#8221; who, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-25T09:43:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-25T10:56:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign","og_description":"Ryan Reynolds and Rob McElhenney are taking their bromance back to the 1700s. 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In the spot, McElhenney dons a tricorn hat and lacy cravat to play Reynolds&#8217; ancestor &#8220;Innocent George,&#8221; who, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-25T09:43:52+00:00","article_modified_time":"2026-04-25T10:56:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign","datePublished":"2026-04-25T09:43:52+00:00","dateModified":"2026-04-25T10:56:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/"},"wordCount":495,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/","name":"Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-25T09:43:52+00:00","dateModified":"2026-04-25T10:56:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-rob-mcelhenney-partner-with-ancestry-com-for-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ryan Reynolds &amp; Rob McElhenney Partner With Ancestry.com For New Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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