{"id":41737,"date":"2026-04-25T08:47:46","date_gmt":"2026-04-25T08:47:46","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41737"},"modified":"2026-04-25T08:48:00","modified_gmt":"2026-04-25T08:48:00","slug":"damon-wayans-teams-up-with-genentech-on-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/","title":{"rendered":"Damon Wayans Teams Up With Genentech On New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Damon Wayans is putting his signature humor to work for a serious cause. The comedy legend has signed on as the paid spokesperson for Genentech&#8217;s &#8220;All Eyes on DME&#8221; campaign, developed alongside diabetes advocacy group diaTribe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The multi-channel campaign uses humor to destigmatize diabetes-related vision conditions and drive awareness of diabetic macular edema (DME), a leading, often-overlooked cause of vision loss among people with diabetes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wayans, diagnosed with Type 2 diabetes in 2008, says the partnership felt personal. He has been experiencing depth perception problems himself and is now going to get his eyes checked. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks his first known partnership with Genentech. The 50-year-old biotech company, a member of the Roche Group, researches and develops treatments for a range of eye diseases including wet AMD, DME, and diabetic retinopathy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their previous health awareness work has been primarily medical in focus, making this celebrity-led humor campaign a notable shift in strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just this week, Wayans also said farewell to his CBS sitcom <em>Poppa&#8217;s House<\/em>, which co-starred his son <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/damon-wayans-jr\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Damon Wayans Jr.<\/a> and was canceled after one season, with the elder Wayans calling it &#8220;a beautiful journey.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign comes at the exact same moment, a clear pivot toward advocacy work. Similar brand-meets-celebrity awareness plays have become a growing trend, like when <a href=\"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terry Crews partnered with Hisense<\/a> and when <a href=\"https:\/\/bookingagentinfo.com\/news\/keegan-michael-key-stars-in-new-campaign-by-ore-ida\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keegan-Michael Key starred in a campaign for Ore-Ida<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genentech noted that people of color are two to three times more likely to develop significant vision conditions from diabetes, making it critical to address this urgent disparity, exactly the community Wayans is speaking directly to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is a textbook case of authentic celebrity advocacy done right. Wayans isn&#8217;t just a famous face, he&#8217;s a Type 2 diabetes patient who is living the very health risks this campaign is designed to address. That personal connection adds real weight to an otherwise easy-to-ignore public health message. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genentech&#8217;s decision to lead with humor, through a comedian who&#8217;s been making people laugh for over three decades, shows a smart understanding of how to break through in communities that are often resistant to medical conversations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Wayans, it also signals a mature evolution in his public presence, from sitcom star to health advocate, at the exact moment his TV chapter draws to a close.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Damon Wayans&#8217; personal diabetes story make you more likely to take the campaign&#8217;s message seriously? Should more pharmaceutical companies use humor and culture-first storytelling to reach underserved communities about serious health risks?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Damon Wayans is putting his signature humor to work for a serious cause. The comedy legend has signed on as the paid spokesperson for Genentech&#8217;s &#8220;All Eyes on DME&#8221; campaign, developed alongside diabetes advocacy group diaTribe. The multi-channel campaign uses humor to destigmatize diabetes-related vision conditions and drive awareness of diabetic macular edema (DME), a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,52,11,17],"tags":[],"class_list":["post-41737","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-comedy","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Damon Wayans Teams Up With Genentech On New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Damon Wayans Teams Up With Genentech On New Campaign\" \/>\n<meta property=\"og:description\" content=\"Damon Wayans is putting his signature humor to work for a serious cause. The comedy legend has signed on as the paid spokesperson for Genentech&#8217;s &#8220;All Eyes on DME&#8221; campaign, developed alongside diabetes advocacy group diaTribe. The multi-channel campaign uses humor to destigmatize diabetes-related vision conditions and drive awareness of diabetic macular edema (DME), a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-25T08:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-25T08:48:00+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Damon Wayans Teams Up With Genentech On New Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Damon Wayans Teams Up With Genentech On New Campaign","og_description":"Damon Wayans is putting his signature humor to work for a serious cause. The comedy legend has signed on as the paid spokesperson for Genentech&#8217;s &#8220;All Eyes on DME&#8221; campaign, developed alongside diabetes advocacy group diaTribe. The multi-channel campaign uses humor to destigmatize diabetes-related vision conditions and drive awareness of diabetic macular edema (DME), a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-25T08:47:46+00:00","article_modified_time":"2026-04-25T08:48:00+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Damon Wayans Teams Up With Genentech On New Campaign","datePublished":"2026-04-25T08:47:46+00:00","dateModified":"2026-04-25T08:48:00+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/"},"wordCount":424,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Comedy","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/","name":"Damon Wayans Teams Up With Genentech On New Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-25T08:47:46+00:00","dateModified":"2026-04-25T08:48:00+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/damon-wayans-teams-up-with-genentech-on-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Damon Wayans Teams Up With Genentech On New Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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