{"id":41721,"date":"2026-04-25T06:48:41","date_gmt":"2026-04-25T06:48:41","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41721"},"modified":"2026-04-25T06:50:19","modified_gmt":"2026-04-25T06:50:19","slug":"terry-crews-partners-with-hisense-for-at-home-hosting-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/","title":{"rendered":"Terry Crews Partners With Hisense for At-Home Hosting Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Terry Crews is officially the face of Hisense&#8217;s boldest U.S. marketing push to date. The &#8220;Out Host with Hisense&#8221; campaign, announced April 23, 2026, positions the <em>Brooklyn Nine-Nine<\/em> star and longtime <em>America&#8217;s Got Talent<\/em> host as the brand&#8217;s &#8220;Ultimate Host,&#8221; tapping into a clear cultural shift: Americans are staying home and going all out doing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hisense research found that 60% of Americans now prefer watching major events at home, 56% host at least once a month, and 85% say the TV is the focal point of their home. With the FIFA World Cup 2026, for which Hisense is an official sponsor, right around the corner, the timing is sharp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign debuted at an invite-only &#8220;House of Color&#8221; event in New York City and features a 60-second spot where Crews plays multiple roles, embodying the idea that great hosting leaves no detail unattended. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"World Premiere - Out Host With Hisense and Terry Crews\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/He-l3zNKWFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The full 2026 Hisense lineup powers the campaign, from the UR9 RGB MiniLED TV (available now) to the XR10 Laser Projector, capable of projecting up to 300 inches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first Hisense deal for Crews, who most recently fronted Ram Trucks&#8217; high-energy &#8220;Epic Launch&#8221; college football campaign in October 2025 and has an active ambassadorship with Myprotein since January 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gabrielle-union\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabrielle Union<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keegan-michael-key\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keegan-Michael Key<\/a> have been <a href=\"https:\/\/bookingagentinfo.com\/news\/gabrielle-union-and-keegan-michael-key-front-casamigos-world-cup-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">tapped for Casamigos&#8217; World Cup 2026 campaign<\/a>, Hisense is betting on a personality-driven, event-anchored strategy to dominate the home entertainment conversation this summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s part of a wider 2026 trend of brands building culturally loaded campaigns around the World Cup moment \u2014 and Hisense chose a face that is impossible to ignore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Hisense, this is a strategic pivot in U.S. marketing. The brand previously built its global ambassador playbook around football royalty, Iker Casillas and Manuel Neuer headlined its UEFA EURO 2024 &#8220;Beyond Glory&#8221; campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Switching to an American entertainment powerhouse signals a clear push to deepen its cultural footprint stateside ahead of a World Cup held on home soil. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/action-bronson-partners-with-minute-maid-spiked-for-first-ever-celebrity-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Action Bronson&#8217;s authentic-first casting for Minute Maid Spiked<\/a> earlier this month, Hisense is leaning into personality-over-fame logic, and with Crews, that bet is hard to argue with.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaways<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a textbook example of right-person, right-moment casting. Terry Crews doesn&#8217;t just <em>look<\/em> the part of the ultimate host, his entire public persona is built on big energy, genuine warmth, and competitive excellence. Hisense didn&#8217;t have to stretch the narrative; it was already there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this campaign particularly sharp is how it reframes a product category (consumer electronics) around a behavioral insight (Americans love hosting) rather than specs. That&#8217;s a harder, smarter marketing play, and it has World Cup legs that will carry well into the summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Hisense, this is also a clear declaration of intent in the U.S. market. Ranking No. 1 globally in the 100-inch+ TV segment is impressive, but American mindshare requires cultural credibility, and Terry Crews delivers that in a way goalkeeping legends, however iconic, simply couldn&#8217;t for a domestic audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Hisense&#8217;s pivot from soccer legends to an American entertainment star signal a deeper shift in how electronics brands are approaching U.S. consumers? With the FIFA World Cup 2026 being held on U.S. soil, which brands are best positioned to win the at-home viewing party marketing race?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terry Crews is officially the face of Hisense&#8217;s boldest U.S. marketing push to date. The &#8220;Out Host with Hisense&#8221; campaign, announced April 23, 2026, positions the Brooklyn Nine-Nine star and longtime America&#8217;s Got Talent host as the brand&#8217;s &#8220;Ultimate Host,&#8221; tapping into a clear cultural shift: Americans are staying home and going all out doing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-41721","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Terry Crews Partners With Hisense for At-Home Hosting Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terry Crews Partners With Hisense for At-Home Hosting Campaign\" \/>\n<meta property=\"og:description\" content=\"Terry Crews is officially the face of Hisense&#8217;s boldest U.S. marketing push to date. The &#8220;Out Host with Hisense&#8221; campaign, announced April 23, 2026, positions the Brooklyn Nine-Nine star and longtime America&#8217;s Got Talent host as the brand&#8217;s &#8220;Ultimate Host,&#8221; tapping into a clear cultural shift: Americans are staying home and going all out doing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-25T06:48:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-25T06:50:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Terry Crews Partners With Hisense for At-Home Hosting Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Terry Crews Partners With Hisense for At-Home Hosting Campaign","og_description":"Terry Crews is officially the face of Hisense&#8217;s boldest U.S. marketing push to date. The &#8220;Out Host with Hisense&#8221; campaign, announced April 23, 2026, positions the Brooklyn Nine-Nine star and longtime America&#8217;s Got Talent host as the brand&#8217;s &#8220;Ultimate Host,&#8221; tapping into a clear cultural shift: Americans are staying home and going all out doing [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-25T06:48:41+00:00","article_modified_time":"2026-04-25T06:50:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Terry Crews Partners With Hisense for At-Home Hosting Campaign","datePublished":"2026-04-25T06:48:41+00:00","dateModified":"2026-04-25T06:50:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/"},"wordCount":558,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/","name":"Terry Crews Partners With Hisense for At-Home Hosting Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-25T06:48:41+00:00","dateModified":"2026-04-25T06:50:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/terry-crews-partners-with-hisense-for-at-home-hosting-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Terry Crews Partners With Hisense for At-Home Hosting Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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