{"id":41715,"date":"2026-04-25T06:02:59","date_gmt":"2026-04-25T06:02:59","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41715"},"modified":"2026-04-25T06:03:14","modified_gmt":"2026-04-25T06:03:14","slug":"rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/","title":{"rendered":"Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rauw Alejandro has teamed up with Buchanan&#8217;s Blended Scotch Whisky for the brand&#8217;s FIFA World Cup 2026 campaign, unveiling an original song and music video titled &#8220;Dando Vueltas,&#8221; making it the centerpiece of Buchanan&#8217;s biggest marketing push to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The global premiere took place in New York City on April 23, 2026, with Rauw also greeting fans across Colombia, Puerto Rico, and beyond via video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produced alongside legendary names including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/eduardo-cabra\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eduardo Cabra<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/edgar-barrera\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edgar Barrera<\/a>, the track blends the rhythm of f\u00fatbol with Rauw&#8217;s signature sound. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the music video, Rauw wears a custom Buchanan&#8217;s tech-enabled f\u00fatbol boot, a visual nod to both his passion for the sport and the campaign&#8217;s cultural message. As Rauw closes the video: &#8220;If life was more like football, borders wouldn&#8217;t matter, every language would connect us, and we would all celebrate together.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rauw Alejandro - Dando Vueltas (Official Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-o-38aZg6o0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Rauw&#8217;s second Buchanan&#8217;s collaboration, following the brand&#8217;s 2025 &#8220;Asados Unidos&#8221; campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buchanan&#8217;s, owned by Diageo, has a long history of Latino-focused celebrity partnerships, starting with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/j-balvin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">J Balvin<\/a> in 2016 for its &#8220;Es Nuestro Momento&#8221; campaign. This playbook is reminiscent of how <a href=\"https:\/\/bookingagentinfo.com\/news\/j-balvin-and-travis-barker-partner-with-coca-cola-on-new-world-cup-anthem\/\" target=\"_blank\" rel=\"noreferrer noopener\">J Balvin and Travis Barker partnered with Coca-Cola on a World Cup anthem<\/a> this tournament cycle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, the brand has worked with Omar Apollo, Olympic gold medalist Jasmine Camacho-Quinn, and SNL comedian Marcello Hern\u00e1ndez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Rauw, the deal adds to a growing brand portfolio that includes partnerships with Nike and Puma. His sixth studio album, <em>Cosa Nuestra: Cap\u00edtulo 0<\/em>, released in September 2025, debuted at No. 1 globally on Apple Music and Spotify. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-stars-in-taste-worth-more-campaign-for-stella-artois\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham&#8217;s high-profile campaign with Stella Artois<\/a>, this Buchanan&#8217;s activation uses a sports-meets-culture angle to maximize World Cup momentum. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign will continue through the tournament with watch parties, fan zones, and the brand&#8217;s signature &#8220;Buchanita&#8221; serve (Buchanan&#8217;s 12-Year-Old DeLuxe with pineapple juice) is available at stadium concessions and fan events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buchanan&#8217;s isn&#8217;t just buying celebrity, it&#8217;s buying cultural narrative. By commissioning an original song instead of licensing an existing track, the brand gets a piece of IP that lives beyond the tournament and keeps Rauw&#8217;s fanbase tied to the Buchanan&#8217;s name well after the final whistle blows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a smart escalation from their 2025 &#8220;Asados Unidos&#8221; work with Rauw, showing the partnership has enough traction for the brand to double down in a much bigger moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s especially notable here is the timing: with 50 days to the FIFA World Cup 2026, Buchanan&#8217;s dropped mysterious f\u00fatbol boots across cities in North and Latin America before revealing the full campaign, a teaser strategy that generated organic buzz before the official announcement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does commissioning an original World Cup song give Buchanan&#8217;s a long-term cultural asset that outlasts any one-off endorsement deal? With Buchanan&#8217;s now on its second consecutive campaign with Rauw Alejandro, is this heading toward a long-term brand ambassador relationship?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rauw Alejandro has teamed up with Buchanan&#8217;s Blended Scotch Whisky for the brand&#8217;s FIFA World Cup 2026 campaign, unveiling an original song and music video titled &#8220;Dando Vueltas,&#8221; making it the centerpiece of Buchanan&#8217;s biggest marketing push to date. The global premiere took place in New York City on April 23, 2026, with Rauw also [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,11,36,18],"tags":[],"class_list":["post-41715","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-endorsements","category-latin","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"Rauw Alejandro has teamed up with Buchanan&#8217;s Blended Scotch Whisky for the brand&#8217;s FIFA World Cup 2026 campaign, unveiling an original song and music video titled &#8220;Dando Vueltas,&#8221; making it the centerpiece of Buchanan&#8217;s biggest marketing push to date. The global premiere took place in New York City on April 23, 2026, with Rauw also [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-25T06:02:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-25T06:03:14+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign","og_description":"Rauw Alejandro has teamed up with Buchanan&#8217;s Blended Scotch Whisky for the brand&#8217;s FIFA World Cup 2026 campaign, unveiling an original song and music video titled &#8220;Dando Vueltas,&#8221; making it the centerpiece of Buchanan&#8217;s biggest marketing push to date. The global premiere took place in New York City on April 23, 2026, with Rauw also [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-25T06:02:59+00:00","article_modified_time":"2026-04-25T06:03:14+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign","datePublished":"2026-04-25T06:02:59+00:00","dateModified":"2026-04-25T06:03:14+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/"},"wordCount":506,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Campaigns","Endorsement Deals","Latin","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/","name":"Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-25T06:02:59+00:00","dateModified":"2026-04-25T06:03:14+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Rauw Alejandro Stars In Buchanan\u2019s FIFA World Cup 2026 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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