The Alabama-born country singer, Ella Langley, has teamed up with fragrance brand Noyz to co-create “Be Her,” her first-ever beauty partnership. The scent soft-launches today at Stagecoach, where Langley performs on the festival’s opening night, before going wide on May 10 at all Ulta Beauty stores.<\/p>\n\n\n\n
The deal came together last fall when Shaboozey’s team introduced Noyz founder Shaun Neff to Langley’s manager Bradley Jackson, well before “Choosin’ Texas” was released and became a cultural juggernaut. <\/p>\n\n\n\n
That song has now logged 20 weeks at No. 1 on the Billboard Hot Country Songs chart and seven weeks atop the Hot 100, making it the longest-running No. 1 by a female country artist on that chart.<\/p>\n\n\n\n
The warm floral scent, featuring violet, peony, bergamot, tobacco accord, cashmere woods, and salted amber, was crafted by master perfumer J\u00e9r\u00f4me Epinette, the same nose behind Noyz’s existing lineup. <\/p>\n\n\n\n
Ella Langley went through 10 iterations before landing on the final version. She described the process as “storytelling through scent.”<\/p>\n\n\n\n