{"id":41656,"date":"2026-04-23T21:47:42","date_gmt":"2026-04-23T21:47:42","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41656"},"modified":"2026-04-23T21:47:51","modified_gmt":"2026-04-23T21:47:51","slug":"stephen-curry-luka-doncic-sga-star-in-googles-search-campaign-for-nba-playoffs","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-luka-doncic-sga-star-in-googles-search-campaign-for-nba-playoffs\/","title":{"rendered":"Stephen Curry, Luka Don\u010di\u0107 &amp; SGA Star In Google\u2019s \u2018Search\u2019 Campaign for NBA Playoffs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google has kicked off a new campaign to support its extended partnership with the NBA around the 2026 NBA Playoffs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new &#8220;Search&#8221; campaign stars Slovenian star and new brand ambassador Luka Don\u010di\u0107, four-time NBA champion and Google Performance Advisor Stephen Curry, and Shai Gilgeous-Alexander, the league&#8217;s reigning MVP.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why is Luka\u2019s stepback so impossible to guard? | Google + NBA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6jELhHO1VNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign connects Google&#8217;s AI Search product with the excitement of basketball, with spots running across broadcast, CTV, digital, and social. Google will also feature dozens of live in-game integrations across NBC, Disney, and Prime that prompt viewers to explore topics with AI Mode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google is also teaming up with Don\u010di\u0107 and Giannis Antetokounmpo for long-form social videos where they use AI Mode to break down their signature skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google has been the NBA&#8217;s official search and fan insights partner since 2021, with Pixel as the official fan phone. Previously, Google ran NBA campaigns with Giannis Antetokounmpo, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jalen-green\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jalen Green<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kelsey-plum\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelsey Plum<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jimmy-butler\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jimmy Butler<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Curry, who recently <a href=\"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed up with Rakuten and Canvvs for a new campaign<\/a>, this marks a continued Google relationship following his earlier role as Performance Advisor. Curry is currently a sneaker free agent after parting ways with Under Armour in November 2025, while also carrying endorsements with Rakuten and CarMax.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u010di\u0107, who <a href=\"https:\/\/bookingagentinfo.com\/news\/juju-watkins-luka-doncic-star-in-new-campaign-for-gatorade\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently starred in a Gatorade campaign alongside JuJu Watkins<\/a>, holds deals with Nike&#8217;s Jordan Brand, Gatorade, and Bose. Gilgeous-Alexander carries partnerships with Converse, where he serves as Creative Director of Converse Basketball, along with Canada Goose and AT&amp;T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This season, Gilgeous-Alexander made history by recording 127 straight games with 20 or more points, surpassing Wilt Chamberlain&#8217;s record.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a statement move from Google. Rather than simply slapping its logo on a broadcast, the brand is embedding AI Mode directly into how fans consume live basketball, tapping into the fan behavior of looking up stats, player bios, and game info while watching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing a proven endorser like Curry with a newly minted global name in Don\u010di\u0107 and the league&#8217;s most dominant player in Gilgeous-Alexander is a calculated lineup, balancing star power, youth, and credibility at once. It also signals that Google is leaning hard into AI storytelling through sports culture, not just tech channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does starring in a Google AI campaign position Don\u010di\u0107 for deeper tech-sector brand partnerships going forward? Is this the moment that Gilgeous-Alexander&#8217;s marketability fully arrives on par with his on-court dominance?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has kicked off a new campaign to support its extended partnership with the NBA around the 2026 NBA Playoffs. The new &#8220;Search&#8221; campaign stars Slovenian star and new brand ambassador Luka Don\u010di\u0107, four-time NBA champion and Google Performance Advisor Stephen Curry, and Shai Gilgeous-Alexander, the league&#8217;s reigning MVP. The campaign connects Google&#8217;s AI Search [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[],"class_list":["post-41656","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stephen Curry, Luka Don\u010di\u0107 &amp; SGA Star In Google\u2019s \u2018Search\u2019 Campaign for NBA Playoffs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/stephen-curry-luka-doncic-sga-star-in-googles-search-campaign-for-nba-playoffs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stephen Curry, Luka Don\u010di\u0107 &amp; SGA Star In Google\u2019s \u2018Search\u2019 Campaign for NBA Playoffs\" \/>\n<meta property=\"og:description\" content=\"Google has kicked off a new campaign to support its extended partnership with the NBA around the 2026 NBA Playoffs. The new &#8220;Search&#8221; campaign stars Slovenian star and new brand ambassador Luka Don\u010di\u0107, four-time NBA champion and Google Performance Advisor Stephen Curry, and Shai Gilgeous-Alexander, the league&#8217;s reigning MVP. 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The new &#8220;Search&#8221; campaign stars Slovenian star and new brand ambassador Luka Don\u010di\u0107, four-time NBA champion and Google Performance Advisor Stephen Curry, and Shai Gilgeous-Alexander, the league&#8217;s reigning MVP. The campaign connects Google&#8217;s AI Search [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-luka-doncic-sga-star-in-googles-search-campaign-for-nba-playoffs\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-23T21:47:42+00:00","article_modified_time":"2026-04-23T21:47:51+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-luka-doncic-sga-star-in-googles-search-campaign-for-nba-playoffs\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-luka-doncic-sga-star-in-googles-search-campaign-for-nba-playoffs\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Stephen Curry, Luka Don\u010di\u0107 &amp; 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