{"id":41653,"date":"2026-04-23T21:27:08","date_gmt":"2026-04-23T21:27:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41653"},"modified":"2026-04-23T21:27:24","modified_gmt":"2026-04-23T21:27:24","slug":"paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/","title":{"rendered":"Paris Hilton Stars In Karl Lagerfeld\u2019s Spring\/Summer 2026 Campaign Launch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Paris Hilton took over Herald Square on Monday for the late Karl Lagerfeld&#8217;s Spring\/Summer 2026 campaign celebration, turning the busy Midtown landmark into a fashion and music spectacle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, titled <em>From Paris with Love<\/em>, stars Hilton for the second consecutive season, building on the partnership that first launched with the brand&#8217;s Fall\/Winter 2025 collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot by long-time brand collaborator Chris Colls at the Maison&#8217;s headquarters at 21 Rue Saint-Guillaume in Paris, the global campaign spans the Karl Lagerfeld, Karl Lagerfeld Jeans, and Karl Lagerfeld Paris collections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the New York event, Hilton wore a black patch bomber jacket with &#8220;Paris&#8221; written across the back, styled with a belted mini skirt, heeled boots, a crossbody bag from the Karl Lagerfeld Paris Spring\/Summer collection, and custom Lagerfeld eyewear.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"From Paris to New York\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SdtGXp2rSzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Choupette, the late designer&#8217;s famously adored cat, also made a special appearance through a lifelike costume presentation, the feline&#8217;s first New York moment since the Met Gala 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Hilton&#8217;s second run with Karl Lagerfeld, a brand whose ambassador family also includes Brand Ambassador Sebastien Jondeau and Sustainability Ambassador <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/amber-valletta\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amber Valletta<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/victoria-beckham-partners-with-gap-on-multi-season-collection-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Victoria Beckham&#8217;s recent multi-season collaboration with GAP<\/a>, the partnership signals a wider trend of iconic personalities anchoring heritage fashion houses across multiple campaign cycles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Karl Lagerfeld, Hilton was named Paul Mitchell&#8217;s Global Ambassador in August 2025, and kicked off 2026 with a multi-year collaboration with McCormick through her media company, 11:11 Media. International Delight also partnered with Hilton in March 2026 for a new line of creamers and cold foam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the music front, Hilton has been in the studio recording her third album ahead of an upcoming tour, while also developing the TV adaptation of her 2023 memoir <em>Paris: The Memoir<\/em>, acquired by A24 and produced by 11:11 Media. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-partners-with-kiss-for-pretty-girl-parlour-festival-activation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter&#8217;s recent brand activation at a major festival<\/a> mirrors the kind of immersive brand-meets-entertainment event Hilton delivered in Herald Square.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Takeaways<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Paris Hilton returning for a second consecutive Karl Lagerfeld campaign is more than a repeat booking, it&#8217;s a signal that the brand has found a long-term face who moves the needle across fashion, pop culture, and digital storytelling simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Herald Square takeover with a DJ set, a double-decker bus, and Choupette in costume wasn&#8217;t just a campaign launch, it was a live content moment engineered for virality. Karl Lagerfeld is clearly betting on experiential fashion marketing over traditional runway spectacle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Hilton, this deepens her identity as a credible fashion face, not just a celebrity endorser, at a time when she&#8217;s simultaneously building equity in beauty (Par\u00edvie skincare, Paul Mitchell), food (McCormick, International Delight), and music (upcoming third album and tour). She&#8217;s operating on multiple brand fronts at once, and Karl Lagerfeld gives her the luxury fashion credibility that ties it all together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Paris Hilton&#8217;s multi-season run with Karl Lagerfeld signal the brand is ready to build her into a permanent brand ambassador rather than a rotating campaign face?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could the Herald Square DJ set format (blending live music, fashion, and influencer culture) become the new template for luxury brand activations in 2026?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris Hilton took over Herald Square on Monday for the late Karl Lagerfeld&#8217;s Spring\/Summer 2026 campaign celebration, turning the busy Midtown landmark into a fashion and music spectacle. The campaign, titled From Paris with Love, stars Hilton for the second consecutive season, building on the partnership that first launched with the brand&#8217;s Fall\/Winter 2025 collection. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,24,17,21,18],"tags":[],"class_list":["post-41653","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-fashion","category-film-tv","category-influencers","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paris Hilton Stars In Karl Lagerfeld\u2019s Spring\/Summer 2026 Campaign Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Hilton Stars In Karl Lagerfeld\u2019s Spring\/Summer 2026 Campaign Launch\" \/>\n<meta property=\"og:description\" content=\"Paris Hilton took over Herald Square on Monday for the late Karl Lagerfeld&#8217;s Spring\/Summer 2026 campaign celebration, turning the busy Midtown landmark into a fashion and music spectacle. The campaign, titled From Paris with Love, stars Hilton for the second consecutive season, building on the partnership that first launched with the brand&#8217;s Fall\/Winter 2025 collection. 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The campaign, titled From Paris with Love, stars Hilton for the second consecutive season, building on the partnership that first launched with the brand&#8217;s Fall\/Winter 2025 collection. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-23T21:27:08+00:00","article_modified_time":"2026-04-23T21:27:24+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Paris Hilton Stars In Karl Lagerfeld\u2019s Spring\/Summer 2026 Campaign Launch","datePublished":"2026-04-23T21:27:08+00:00","dateModified":"2026-04-23T21:27:24+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/"},"wordCount":535,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Digital","Endorsement Deals","Fashion","Film\/TV","Influencers","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/","url":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/","name":"Paris Hilton Stars In Karl Lagerfeld\u2019s Spring\/Summer 2026 Campaign Launch","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-23T21:27:08+00:00","dateModified":"2026-04-23T21:27:24+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-stars-in-karl-lagerfelds-spring-summer-2026-campaign-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Paris Hilton Stars In Karl Lagerfeld\u2019s Spring\/Summer 2026 Campaign Launch"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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