{"id":41649,"date":"2026-04-23T19:49:04","date_gmt":"2026-04-23T19:49:04","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41649"},"modified":"2026-04-23T19:49:17","modified_gmt":"2026-04-23T19:49:17","slug":"bella-hadid-fronts-pradas-days-of-summer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/","title":{"rendered":"Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prada unveiled its Days of Summer 2026 campaign on April 22, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photographed by David Sims, the campaign imagines &#8220;metropolitan islands,&#8221; plains of sand atop skyscrapers, figures swimming in mid-air, a contradiction that is distinctly Prada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shaped by creative director Ferdinando Verderi, the imagery leans into contrast: soft dunes floating above city buildings, clean and almost still, letting the mood settle naturally. The collection itself mirrors this tension, casual meets elegance, occasion meets undress, metropolitan tailoring meets swimwear.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prada Days of Summer 2026 \u201cUrban Beaches\u201d\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BFdl7nZN1ao?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For Hadid, this is the latest chapter in a rapidly expanding Prada relationship. Just weeks ago, <a href=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-named-global-beauty-ambassador-for-prada\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prada Beauty announced her as its first-ever Global Beauty Ambassador<\/a>, following her runway debut at the brand&#8217;s AW2026 show in Milan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her recent <a href=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-orebella-for-jasmine-blues-launch-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orebella fragrance expansion<\/a> and her <a href=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-and-miss-sixty-launch-new-capsule-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miss Sixty capsule<\/a>, show a model who is methodically building a multi-brand empire. She also recently announced <em>Between Us<\/em>, a visual memoir published by Rizzoli, co-created with childhood friend and photographer Yasmine Diba, tracing her journey from Malibu to global superstardom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prada has a strong track record casting bold cultural figures, previously tapping <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hunter-schafer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hunter Schafer<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/emma-watson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Watson<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/letitia-wright\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Letitia Wright<\/a> for major campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign signals more than a seasonal drop, it marks Bella Hadid&#8217;s full consolidation as Prada&#8217;s most prominent face across both fashion and beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026 alone, she has walked the runway, fronted a beauty launch, and now leads a seasonal flagship campaign for the same house. That level of multi-category investment from a single luxury brand is rare and deliberate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Prada, casting Hadid at this frequency reinforces a calculated bet on her cultural influence at a time when she is arguably more commercially active than at any other point in her career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Bella Hadid&#8217;s deepening exclusive relationship with Prada signal she&#8217;s becoming the house&#8217;s de facto &#8220;face&#8221; the way Karlie Kloss was to Versace or Kendall Jenner to Givenchy? With Prada consistently blurring the line between fashion and fine art in its campaigns, is this the new standard for luxury seasonal advertising?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prada unveiled its Days of Summer 2026 campaign on April 22, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen. Photographed by David Sims, the campaign imagines &#8220;metropolitan islands,&#8221; plains of sand atop skyscrapers, figures swimming in mid-air, a contradiction that is distinctly Prada. Shaped by creative director Ferdinando Verderi, the imagery leans into [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,21],"tags":[],"class_list":["post-41649","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign\" \/>\n<meta property=\"og:description\" content=\"Prada unveiled its Days of Summer 2026 campaign on April 22, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen. Photographed by David Sims, the campaign imagines &#8220;metropolitan islands,&#8221; plains of sand atop skyscrapers, figures swimming in mid-air, a contradiction that is distinctly Prada. Shaped by creative director Ferdinando Verderi, the imagery leans into [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T19:49:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T19:49:17+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign","og_description":"Prada unveiled its Days of Summer 2026 campaign on April 22, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen. Photographed by David Sims, the campaign imagines &#8220;metropolitan islands,&#8221; plains of sand atop skyscrapers, figures swimming in mid-air, a contradiction that is distinctly Prada. Shaped by creative director Ferdinando Verderi, the imagery leans into [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-23T19:49:04+00:00","article_modified_time":"2026-04-23T19:49:17+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign","datePublished":"2026-04-23T19:49:04+00:00","dateModified":"2026-04-23T19:49:17+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/"},"wordCount":361,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/","name":"Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-23T19:49:04+00:00","dateModified":"2026-04-23T19:49:17+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-pradas-days-of-summer-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Bella Hadid Fronts Prada\u2019s \u2018Days of Summer\u2019 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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