{"id":41642,"date":"2026-04-23T18:44:40","date_gmt":"2026-04-23T18:44:40","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41642"},"modified":"2026-04-23T18:47:25","modified_gmt":"2026-04-23T18:47:25","slug":"jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/","title":{"rendered":"Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">America&#8217;s fastest-growing light beer, Garage Beer, has launched its first-ever bottles, and to mark the moment, the brand released a full Western short film, <em>The Last True Cold One<\/em>, starring co-owners Jason Kelce and, for the first time, his wife Kylie Kelce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by Jordan Phoenix, the film was shot at the legendary Mescal Movie Set in Arizona. The location is the same dusty backdrop used in <em>Tombstone<\/em> and <em>The Quick and the Dead<\/em>. The film casts Jason as a wandering hero chasing an ice-cold Garage Beer bottle, guided only by a compass that points to cold beer. Kylie plays the town sheriff, stepping into the Garage Beer universe for the first time.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"THE LAST TRUE COLD ONE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/badBKvSkGuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As documented in <a href=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-garage-beers-new-garage-labs-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">Garage Beer&#8217;s earlier <em>Garage Labs<\/em> series featuring Jason Kelce<\/a>, the brand has consistently leaned into cinematic storytelling over traditional advertising. <em>The Last True Cold One<\/em> is its third feature, following the martial arts-themed <em>BREWMITE<\/em> and its sequel <em>THERMAL BUZZ<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Garage Beer, Jason remains one of the most commercially active retired NFL players in the country, with ongoing partnerships with Old Spice, Campbell&#8217;s Soup, and Buffalo Wild Wings, plus a reported nine-figure podcast deal with Amazon&#8217;s Wondery for <em>New Heights with Jason &amp; Travis Kelce<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His brother <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-kelce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Kelce<\/a>, also a Garage Beer co-owner, recently <a href=\"https:\/\/bookingagentinfo.com\/news\/travis-kelce-named-global-brand-ambassador-for-tommy-hilfiger\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed on as a global brand ambassador for Tommy Hilfiger<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Garage Beer&#8217;s celebrity marketing roster extends beyond the Kelces. The brand has previously partnered with golf media personality <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paige-spiranac\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paige Spiranac<\/a> and TV personality <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/richard-rawlings\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Richard Rawlings<\/a> of <em>Gas Monkey Garage<\/em>, as well as ESPN analyst <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jay-bilas\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Bilas<\/a>, who recently starred in a Garage Beer legal parody campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEO Andy Sauer described Garage Beer\u2019s move into bottles as a natural next step, noting that as a super premium product \u201cit\u2019s important\u2026that we have bottles,\u201d aligning the packaging with the brand\u2019s growing ambitions in the light beer category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Garage Beer isn&#8217;t just selling beer, it&#8217;s building a content franchise. Every product launch now comes with a film. Bottles aren&#8217;t a packaging update; they&#8217;re a cultural moment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And pulling Kylie into the story is smart. She has a growing solo media presence and adds a fresh face to a brand already saturated with Jason&#8217;s image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Kelces are also proving that co-ownership beats simple endorsements. Jason doesn&#8217;t just appear in ads, he shapes the creative. That&#8217;s a different kind of athlete-brand relationship, and the results show it: from zero national presence in 2023 to a $200 million valuation in under two years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Kylie Kelce joining the campaign signal she&#8217;s about to become a regular face of Garage Beer or was this a one-off? With three feature films now under its belt, is Garage Beer quietly becoming a content studio that also makes beer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>America&#8217;s fastest-growing light beer, Garage Beer, has launched its first-ever bottles, and to mark the moment, the brand released a full Western short film, The Last True Cold One, starring co-owners Jason Kelce and, for the first time, his wife Kylie Kelce. Directed by Jordan Phoenix, the film was shot at the legendary Mescal Movie [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,22,11,19,15],"tags":[],"class_list":["post-41642","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-digital","category-endorsements","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push\" \/>\n<meta property=\"og:description\" content=\"America&#8217;s fastest-growing light beer, Garage Beer, has launched its first-ever bottles, and to mark the moment, the brand released a full Western short film, The Last True Cold One, starring co-owners Jason Kelce and, for the first time, his wife Kylie Kelce. Directed by Jordan Phoenix, the film was shot at the legendary Mescal Movie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T18:44:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T18:47:25+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/","og_locale":"en_US","og_type":"article","og_title":"Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push","og_description":"America&#8217;s fastest-growing light beer, Garage Beer, has launched its first-ever bottles, and to mark the moment, the brand released a full Western short film, The Last True Cold One, starring co-owners Jason Kelce and, for the first time, his wife Kylie Kelce. Directed by Jordan Phoenix, the film was shot at the legendary Mescal Movie [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-23T18:44:40+00:00","article_modified_time":"2026-04-23T18:47:25+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push","datePublished":"2026-04-23T18:44:40+00:00","dateModified":"2026-04-23T18:47:25+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/"},"wordCount":487,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Campaigns","Digital","Endorsement Deals","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/","url":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/","name":"Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-23T18:44:40+00:00","dateModified":"2026-04-23T18:47:25+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jason Kelce &amp; Kylie Kelce Launch Garage Beer Bottles With Western Film Push"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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