{"id":41587,"date":"2026-04-22T07:52:57","date_gmt":"2026-04-22T07:52:57","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41587"},"modified":"2026-04-22T07:53:07","modified_gmt":"2026-04-22T07:53:07","slug":"hilary-duff-teams-up-with-ladder-for-strength-training-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/","title":{"rendered":"Hilary Duff Teams Up With Ladder For Strength Training Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hilary Duff, the actress and singer has been named the face of Ladder&#8217;s brand new &#8220;Hilary Duff Trains on Ladder&#8221; campaign, marking the iOS strength training app&#8217;s first celebrity partnership since launching in 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duff, who once favored cardio over weights, credits the switch to strength training for changing how she feels, moves, sleeps, and performs. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hilary Duff Trains on Ladder\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qnT01T7B1oo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With her debut on Atlantic Records album <em>luck\u2026 or something<\/em> debuting at #3 on the Billboard 200 in February 2026 and a sold-out &#8220;The Lucky Me World Tour&#8221; kicking off June 22, including stops at Madison Square Garden and the Kia Forum, the timing couldn&#8217;t be sharper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond music, Duff also serves as Chief Brand Director for home fragrance line Below 60\u00b0 and holds investment stakes in makeup brand Nudestix and children&#8217;s label Happy Little Camper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This move reflects a wider 2026 trend of targeted brand partnerships, seen in campaigns like\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/demi-lovato-partners-with-therabreath-on-get-ready-fresh-go-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demi Lovato\u00a0teaming with TheraBreath on its \u201cGet Ready. Fresh. Go.\u201d push<\/a> and\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/duncan-james-partners-with-coors-for-cold-coorus-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duncan James\u00a0linking with Coors for the \u201cCold Coorus\u201d activation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Ladder, which previously partnered with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/diplo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diplo&#8217;s<\/a> Run Club for a nationwide strength training tour, this is a major escalation. The app holds a 4.95 App Store rating across 150,000+ reviews, was Apple&#8217;s 2025 Editors&#8217; Choice, and is backed by $15M in Series B funding plus a $90M growth investment from General Catalyst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is smart on every level. Duff isn&#8217;t just a recognizable face, she&#8217;s a mom of four preparing for a global tour, the exact profile of a Ladder user. Authenticity is the currency of modern brand deals, and this one has it in full. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ladder isn&#8217;t spending its $90M war chest on a random celebrity endorsement; it&#8217;s making a precise cultural statement that women&#8217;s fitness is moving from the treadmill to the weight rack. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with <em>luck\u2026 or something<\/em> already topping charts in six countries, Duff is riding one of the biggest cultural re-emergence moments of 2026. That visibility gives Ladder massive reach into a demographic (millennial women) who are already the core of its membership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Duff&#8217;s authentic &#8220;mom on the go&#8221; narrative make her more or less effective than a traditional athlete spokesperson for a fitness app? With 80\u201390% of Ladder&#8217;s members being women, does leaning entirely into a female-first brand story limit Ladder&#8217;s growth ceiling, or is it exactly the right niche play?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hilary Duff, the actress and singer has been named the face of Ladder&#8217;s brand new &#8220;Hilary Duff Trains on Ladder&#8221; campaign, marking the iOS strength training app&#8217;s first celebrity partnership since launching in 2020. Duff, who once favored cardio over weights, credits the switch to strength training for changing how she feels, moves, sleeps, and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,176,18],"tags":[],"class_list":["post-41587","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-fitness","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hilary Duff Teams Up With Ladder For Strength Training Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilary Duff Teams Up With Ladder For Strength Training Campaign\" \/>\n<meta property=\"og:description\" content=\"Hilary Duff, the actress and singer has been named the face of Ladder&#8217;s brand new &#8220;Hilary Duff Trains on Ladder&#8221; campaign, marking the iOS strength training app&#8217;s first celebrity partnership since launching in 2020. Duff, who once favored cardio over weights, credits the switch to strength training for changing how she feels, moves, sleeps, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T07:52:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T07:53:07+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hilary Duff Teams Up With Ladder For Strength Training Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hilary Duff Teams Up With Ladder For Strength Training Campaign","og_description":"Hilary Duff, the actress and singer has been named the face of Ladder&#8217;s brand new &#8220;Hilary Duff Trains on Ladder&#8221; campaign, marking the iOS strength training app&#8217;s first celebrity partnership since launching in 2020. Duff, who once favored cardio over weights, credits the switch to strength training for changing how she feels, moves, sleeps, and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-22T07:52:57+00:00","article_modified_time":"2026-04-22T07:53:07+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hilary Duff Teams Up With Ladder For Strength Training Campaign","datePublished":"2026-04-22T07:52:57+00:00","dateModified":"2026-04-22T07:53:07+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/"},"wordCount":413,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV","Fitness","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/","name":"Hilary Duff Teams Up With Ladder For Strength Training Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-22T07:52:57+00:00","dateModified":"2026-04-22T07:53:07+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Hilary Duff Teams Up With Ladder For Strength Training Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=41587"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41587\/revisions"}],"predecessor-version":[{"id":41590,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41587\/revisions\/41590"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=41587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=41587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=41587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}