{"id":41579,"date":"2026-04-22T06:23:49","date_gmt":"2026-04-22T06:23:49","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41579"},"modified":"2026-04-22T06:24:05","modified_gmt":"2026-04-22T06:24:05","slug":"george-kittle-fronts-mug-root-beer-brotein-gainz-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/","title":{"rendered":"George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">George Kittle, tight end for the San Francisco 49ers, is the face of MUG Root Beer&#8217;s new &#8220;Brotein&#8221; campaign, and it&#8217;s exactly as unhinged as you&#8217;d expect from the NFL&#8217;s most entertaining personality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, announced April 21, introduces MUG Brotein: a DIY drink hack that combines MUG Zero Sugar with a vanilla protein shake. No blender. No overthinking. Just root beer in your protein routine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A limited bundle featuring the drink duo plus gym gear (shaker bottle, tank, and gym bag) dropped exclusively on Walmart.com on April 22, with a TikTok Shop drop set for April 28.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MUG N GEORGE KITTLE \ud83d\udcaa COMIN SOON\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/UB95GQNaerk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/carnell-tate\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carnell Tate<\/a> recently made waves by <a href=\"https:\/\/bookingagentinfo.com\/news\/carnell-tate-partners-with-snickers-ice-cream-for-2026-nfl-draft-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnering with Snickers Ice Cream for his 2026 NFL Draft campaign<\/a>, Kittle&#8217;s deal shows NFL stars continue to be prime real estate for food and beverage brands looking to tap into authentic, personality-driven marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-garage-beers-new-garage-labs-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Kelce&#8217;s recent work with Garage Beers<\/a> reflects the same trend, NFL athletes and beverage brands are a natural fit when the personality matches the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kittle recently extended his deal with the 49ers for four years at $76.4 million, cementing his status as the league&#8217;s all-time highest-paid tight end. Off the field, he holds endorsement deals with Nike, Bud Light, Gatorade, and Xbox, and has commercial partnerships with Zenni eyewear. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is his first known deal with MUG Root Beer. MUG, a PepsiCo brand, is the fastest-growing brand in the root beer category, fueled by a TikTok-heavy strategy built around its bulldog mascot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a smart culture play. MUG Root Beer isn&#8217;t just selling a drink, it&#8217;s poking fun at the hyper-serious &#8220;proteinmaxx&#8221; gym culture by saying: <em>you can have your gains AND your root beer float<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kittle is the perfect ambassador for this; he&#8217;s jacked, self-aware, and genuinely funny. The fact that MUG historically never used celebrity spokespeople makes this a notable shift in brand strategy, clearly designed to chase a younger, fitness-adjacent consumer who lives on TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For PepsiCo, this feels like a test case: if MUG can build cultural clout through personality-driven, platform-native deals like this one, expect more celebrity plays to follow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is MUG Brotein a genuine lifestyle product, or a one-time viral stunt? With Kittle already repping Bud Light and now MUG Root Beer, is he becoming the go-to athlete for beverage brands that want &#8220;fun guy&#8221; energy? Now that MUG has broken its no-celebrity streak, which NFL star would you cast in their next campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>George Kittle, tight end for the San Francisco 49ers, is the face of MUG Root Beer&#8217;s new &#8220;Brotein&#8221; campaign, and it&#8217;s exactly as unhinged as you&#8217;d expect from the NFL&#8217;s most entertaining personality. The campaign, announced April 21, introduces MUG Brotein: a DIY drink hack that combines MUG Zero Sugar with a vanilla protein shake. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11],"tags":[],"class_list":["post-41579","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign\" \/>\n<meta property=\"og:description\" content=\"George Kittle, tight end for the San Francisco 49ers, is the face of MUG Root Beer&#8217;s new &#8220;Brotein&#8221; campaign, and it&#8217;s exactly as unhinged as you&#8217;d expect from the NFL&#8217;s most entertaining personality. The campaign, announced April 21, introduces MUG Brotein: a DIY drink hack that combines MUG Zero Sugar with a vanilla protein shake. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T06:23:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T06:24:05+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/","og_locale":"en_US","og_type":"article","og_title":"George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign","og_description":"George Kittle, tight end for the San Francisco 49ers, is the face of MUG Root Beer&#8217;s new &#8220;Brotein&#8221; campaign, and it&#8217;s exactly as unhinged as you&#8217;d expect from the NFL&#8217;s most entertaining personality. The campaign, announced April 21, introduces MUG Brotein: a DIY drink hack that combines MUG Zero Sugar with a vanilla protein shake. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-22T06:23:49+00:00","article_modified_time":"2026-04-22T06:24:05+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign","datePublished":"2026-04-22T06:23:49+00:00","dateModified":"2026-04-22T06:24:05+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/"},"wordCount":427,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/","name":"George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-22T06:23:49+00:00","dateModified":"2026-04-22T06:24:05+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"George Kittle Fronts MUG Root Beer \u201cBrotein\u201d Gainz Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=41579"}],"version-history":[{"count":2,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41579\/revisions"}],"predecessor-version":[{"id":41581,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41579\/revisions\/41581"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=41579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=41579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=41579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}