{"id":41573,"date":"2026-04-21T23:35:00","date_gmt":"2026-04-21T23:35:00","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41573"},"modified":"2026-04-21T23:35:10","modified_gmt":"2026-04-21T23:35:10","slug":"carmelo-anthony-partners-with-ksubi-on-new-capsule-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/","title":{"rendered":"Carmelo Anthony Partners With Ksubi On New Capsule Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ksubi has joined forces with Carmelo Anthony&#8217;s cannabis and lifestyle brand STAYME7O for a limited-edition &#8220;Stay Elevated&#8221; capsule, a five-piece drop timed to the cultural moment of 4\/20.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection brings together a hoodie, tee, cap, custom rolling papers, and lighters, merging fashion and cannabis lifestyle in one cohesive release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch went down on April 17 at Ksubi&#8217;s SoHo flagship in New York City, pulling in a diverse crowd of creatives and cannabis enthusiasts. The event centered on community, creativity, and challenging outdated stigmas around cannabis culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like fellow NBA legend <a href=\"https:\/\/bookingagentinfo.com\/news\/charles-barkley-teams-up-with-wayfair-for-new-ad-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charles Barkley&#8217;s recent ad campaign<\/a>, Melo is showing that retired stars remain powerful commercial forces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Ksubi, long defined by its DIY ethos and anti-establishment edge, the collaboration is a natural extension of its distressed denim legacy and irreverent identity. For STAYME7O, it&#8217;s a New York-bred statement about the normalization of cannabis as culture and lifestyle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsement front, Melo has been active: in April 2025, he fronted David Yurman&#8217;s Men&#8217;s Curb Chain campaign alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jaylen-brown\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaylen Brown<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Ksubi&#8217;s collaborator roster continues to grow, with past capsules alongside Travis Scott, Kendall Jenner, and Juice Wrld, a brand that consistently chooses cultural credibility over celebrity convenience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/scottie-pippen-stars-in-mr-pibb-second-best-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scottie Pippen leveraged his NBA legacy into sharp brand storytelling for Mr. Pibb<\/a>, Anthony is using his post-NBA platform to build lasting brand equity, on his own terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a 4\/20 merch drop, it&#8217;s a calculated cultural statement. Carmelo Anthony is one of the few retired NBA players actively building a multi-vertical empire (cannabis, fashion, media, tech, wine), and pairing STAYME7O with a brand like Ksubi, which has never been known for cheap co-signs, signals that Anthony&#8217;s lifestyle brand is earning genuine streetwear credibility, not just athlete name recognition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Ksubi, tapping into cannabis culture with Melo deepens its New York roots and puts it squarely at the intersection of sport, street, and plant-based wellness, a space few denim brands have touched this deliberately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this be the start of a deeper, ongoing Ksubi x STAYME7O relationship, or is this a one-and-done 4\/20 moment? As cannabis becomes more mainstream in fashion collaborations, which other legacy athletes do you expect to follow Carmelo&#8217;s playbook?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ksubi has joined forces with Carmelo Anthony&#8217;s cannabis and lifestyle brand STAYME7O for a limited-edition &#8220;Stay Elevated&#8221; capsule, a five-piece drop timed to the cultural moment of 4\/20. The collection brings together a hoodie, tee, cap, custom rolling papers, and lighters, merging fashion and cannabis lifestyle in one cohesive release. The launch went down on [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,24,15],"tags":[],"class_list":["post-41573","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fashion","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carmelo Anthony Partners With Ksubi On New Capsule Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carmelo Anthony Partners With Ksubi On New Capsule Collection\" \/>\n<meta property=\"og:description\" content=\"Ksubi has joined forces with Carmelo Anthony&#8217;s cannabis and lifestyle brand STAYME7O for a limited-edition &#8220;Stay Elevated&#8221; capsule, a five-piece drop timed to the cultural moment of 4\/20. The collection brings together a hoodie, tee, cap, custom rolling papers, and lighters, merging fashion and cannabis lifestyle in one cohesive release. The launch went down on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T23:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T23:35:10+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carmelo Anthony Partners With Ksubi On New Capsule Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/","og_locale":"en_US","og_type":"article","og_title":"Carmelo Anthony Partners With Ksubi On New Capsule Collection","og_description":"Ksubi has joined forces with Carmelo Anthony&#8217;s cannabis and lifestyle brand STAYME7O for a limited-edition &#8220;Stay Elevated&#8221; capsule, a five-piece drop timed to the cultural moment of 4\/20. The collection brings together a hoodie, tee, cap, custom rolling papers, and lighters, merging fashion and cannabis lifestyle in one cohesive release. The launch went down on [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-21T23:35:00+00:00","article_modified_time":"2026-04-21T23:35:10+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Carmelo Anthony Partners With Ksubi On New Capsule Collection","datePublished":"2026-04-21T23:35:00+00:00","dateModified":"2026-04-21T23:35:10+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/"},"wordCount":387,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Campaigns","Endorsement Deals","Fashion","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/","name":"Carmelo Anthony Partners With Ksubi On New Capsule Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-21T23:35:00+00:00","dateModified":"2026-04-21T23:35:10+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/carmelo-anthony-partners-with-ksubi-on-new-capsule-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Carmelo Anthony Partners With Ksubi On New Capsule Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=41573"}],"version-history":[{"count":5,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41573\/revisions"}],"predecessor-version":[{"id":41578,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41573\/revisions\/41578"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=41573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=41573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=41573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}