{"id":41565,"date":"2026-04-21T22:18:44","date_gmt":"2026-04-21T22:18:44","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41565"},"modified":"2026-04-21T22:18:58","modified_gmt":"2026-04-21T22:18:58","slug":"laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/","title":{"rendered":"Laufey Teams Up With CHAGEE as First North American Brand Ambassador"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CHAGEE, the premium Modern Teahouse brand, has named Laufey its first North American brand ambassador. The partnership centers on CHAGEE&#8217;s new &#8220;A Sip of Time&#8221; campaign, which frames tea as a lifestyle ritual rather than just a beverage.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u201cA Sip of Time\u201d Hero Film | CHAGEE x Laufey\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HY1TvfkoE8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The pairing makes cultural sense. Laufey&#8217;s Chinese-Icelandic heritage gives the collaboration an authentic pull, she&#8217;s noted that tea has long connected her to her family and heritage. CHAGEE&#8217;s campaign taps directly into that narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Laufey, this adds to a busy brand portfolio. She <a href=\"https:\/\/bookingagentinfo.com\/news\/laufey-partners-with-lexus-for-miles-davis-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Lexus for a Miles Davis tribute campaign<\/a> in March 2026 and recently <a href=\"https:\/\/bookingagentinfo.com\/news\/laufey-pinkpantheress-willow-avalon-team-up-with-etsy-for-festival-shop-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborated with Etsy for a festival shop activation<\/a>. She also has an ongoing partnership with fashion brand Everlane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laufey&#8217;s profile is at an all-time high after a widely praised Coachella 2026 set, where she performed backed by a jazz group, string quartet, and dancers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her album <em>A Matter of Time<\/em> debuted at No. 4 on the Billboard 200 and won Best Traditional Pop Vocal Album at the 68th Grammy Awards in February 2026. A deluxe edition of the album is out now, and her children&#8217;s book, <em>Mei Mei The Bunny<\/em>, dropped April 21.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For CHAGEE, Laufey marks a strategic pivot. The brand previously leaned on K-pop star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chenle\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chenle<\/a> of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nct-dream\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">NCT Dream<\/a> as a &#8220;Friend of CHAGEE&#8221; in Malaysia, but Laufey is its first Western music celebrity tie-up, signaling a deliberate repositioning for the U.S. market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a smart convergence of aesthetics and identity. CHAGEE isn&#8217;t just selling tea, it&#8217;s selling a pace of life, and Laufey&#8217;s brand of slow, intentional, jazz-inflected artistry makes her one of the most credible messengers for that story. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The private concert mechanic tied to an in-store purchase is particularly sharp: it drives foot traffic, rewards loyalists, and generates buzz that pure advertising can&#8217;t replicate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a brand that&#8217;s still building U.S. name recognition, anchoring a campaign to an artist fresh off Coachella and a Grammy win is a high-leverage move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Laufey becoming the go-to ambassador for heritage-forward brands trying to reach Gen Z? Does CHAGEE&#8217;s &#8220;concert as exclusive reward&#8221; activation model set a new template for beverage brand launches in the U.S.?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHAGEE, the premium Modern Teahouse brand, has named Laufey its first North American brand ambassador. The partnership centers on CHAGEE&#8217;s new &#8220;A Sip of Time&#8221; campaign, which frames tea as a lifestyle ritual rather than just a beverage. The pairing makes cultural sense. Laufey&#8217;s Chinese-Icelandic heritage gives the collaboration an authentic pull, she&#8217;s noted that [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,18,175],"tags":[],"class_list":["post-41565","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Laufey Teams Up With CHAGEE as First North American Brand Ambassador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laufey Teams Up With CHAGEE as First North American Brand Ambassador\" \/>\n<meta property=\"og:description\" content=\"CHAGEE, the premium Modern Teahouse brand, has named Laufey its first North American brand ambassador. The partnership centers on CHAGEE&#8217;s new &#8220;A Sip of Time&#8221; campaign, which frames tea as a lifestyle ritual rather than just a beverage. The pairing makes cultural sense. Laufey&#8217;s Chinese-Icelandic heritage gives the collaboration an authentic pull, she&#8217;s noted that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T22:18:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T22:18:58+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Laufey Teams Up With CHAGEE as First North American Brand Ambassador","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/","og_locale":"en_US","og_type":"article","og_title":"Laufey Teams Up With CHAGEE as First North American Brand Ambassador","og_description":"CHAGEE, the premium Modern Teahouse brand, has named Laufey its first North American brand ambassador. The partnership centers on CHAGEE&#8217;s new &#8220;A Sip of Time&#8221; campaign, which frames tea as a lifestyle ritual rather than just a beverage. The pairing makes cultural sense. Laufey&#8217;s Chinese-Icelandic heritage gives the collaboration an authentic pull, she&#8217;s noted that [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-21T22:18:44+00:00","article_modified_time":"2026-04-21T22:18:58+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Laufey Teams Up With CHAGEE as First North American Brand Ambassador","datePublished":"2026-04-21T22:18:44+00:00","dateModified":"2026-04-21T22:18:58+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/"},"wordCount":386,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/","url":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/","name":"Laufey Teams Up With CHAGEE as First North American Brand Ambassador","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-21T22:18:44+00:00","dateModified":"2026-04-21T22:18:58+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/laufey-teams-up-with-chagee-as-first-north-american-brand-ambassador\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Laufey Teams Up With CHAGEE as First North American Brand Ambassador"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=41565"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41565\/revisions"}],"predecessor-version":[{"id":41568,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41565\/revisions\/41568"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=41565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=41565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=41565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}