{"id":41561,"date":"2026-04-21T20:32:07","date_gmt":"2026-04-21T20:32:07","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41561"},"modified":"2026-04-21T20:32:21","modified_gmt":"2026-04-21T20:32:21","slug":"jennie-teams-up-with-beats-for-onyx-black-solo-4-special-edition-release","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jennie-teams-up-with-beats-for-onyx-black-solo-4-special-edition-release\/","title":{"rendered":"Jennie Teams Up With Beats for Onyx Black Solo 4 Special Edition Release"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Beats by Dre and BLACKPINK&#8217;s Jennie are back together. The Apple-owned audio brand has officially unveiled the Beats Solo 4 \u2013 JENNIE Special Edition in Onyx Black, dropping globally on Friday, April 24.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is their second special edition collaboration. Last September, the Ruby Red Solo 4 sold out in under 24 hours, and Beats is looking to repeat that success with a sleeker, more understated release. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Onyx Black model swaps the bold red finish for a monochrome look that feels closer to Jennie&#8217;s polished personal style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign video features Jennie singing an unreleased track, a soft tease for fans who&#8217;ve been waiting for new music since her debut solo album <em>Ruby<\/em>. That album, released in March 2025, sold 1 million copies worldwide in its first week and spawned tracks like &#8220;Mantra,&#8221; &#8220;Love Hangover,&#8221; and &#8220;Like Jennie.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beats Solo 4 - JENNIE Special Edition: The Official Collaboration\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HWzmbKqoC7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand front, Beats has been on a celebrity collab streak, recently tapping <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lebron-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James<\/a> for <a href=\"https:\/\/bookingagentinfo.com\/news\/lebron-james-leads-beats-x-nike-earbuds-collab-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">its Nike Powerbeats Pro 2 campaign<\/a>, and previously working with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kim-kardashian\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Kardashian<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/angel-reese\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angel Reese<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lionel-messi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lionel Messi<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Jennie, this drop is part of a broader brand power run. She was recently <a href=\"https:\/\/bookingagentinfo.com\/news\/jennie-named-global-brand-ambassador-for-ray-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">named Global Ambassador for Ray-Ban and Ray-Ban Meta<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/blackpinks-jennie-partners-with-frankies-bikinis-on-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">dropped a capsule collection with Frankies Bikinis<\/a> in March 2026. She also continues to front campaigns for Chanel and Adidas into 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jennie isn&#8217;t just a face for Beats, she&#8217;s become a proven commercial engine for the brand. A sell-out in under 24 hours with the first drop is the kind of ROI that earns a sequel, and the Onyx Black release doubles down on the formula: fashion-first design, a personal aesthetic, and a music tease that turns a product drop into a cultural moment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Beats, tapping into K-pop&#8217;s built-in global fandom, especially across Asia, is a smart expansion of a strategy that&#8217;s worked with athletes like LeBron and Messi. For Jennie, it reinforces the rare space she occupies: equally credible in tech, fashion, and music at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this unreleased track be a lead single from a second solo album and is Beats becoming Jennie&#8217;s unofficial launch platform for new music? With Ruby Red selling out instantly and Onyx Black generating serious buzz, is this collab on its way to becoming an annual franchise?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beats by Dre and BLACKPINK&#8217;s Jennie are back together. The Apple-owned audio brand has officially unveiled the Beats Solo 4 \u2013 JENNIE Special Edition in Onyx Black, dropping globally on Friday, April 24. This is their second special edition collaboration. Last September, the Ruby Red Solo 4 sold out in under 24 hours, and Beats [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,20,18],"tags":[],"class_list":["post-41561","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jennie Teams Up With Beats for Onyx Black Solo 4 Special Edition Release<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jennie-teams-up-with-beats-for-onyx-black-solo-4-special-edition-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jennie Teams Up With Beats for Onyx Black Solo 4 Special Edition Release\" \/>\n<meta property=\"og:description\" content=\"Beats by Dre and BLACKPINK&#8217;s Jennie are back together. The Apple-owned audio brand has officially unveiled the Beats Solo 4 \u2013 JENNIE Special Edition in Onyx Black, dropping globally on Friday, April 24. This is their second special edition collaboration. Last September, the Ruby Red Solo 4 sold out in under 24 hours, and Beats [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jennie-teams-up-with-beats-for-onyx-black-solo-4-special-edition-release\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T20:32:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T20:32:21+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jennie Teams Up With Beats for Onyx Black Solo 4 Special Edition Release","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jennie-teams-up-with-beats-for-onyx-black-solo-4-special-edition-release\/","og_locale":"en_US","og_type":"article","og_title":"Jennie Teams Up With Beats for Onyx Black Solo 4 Special Edition Release","og_description":"Beats by Dre and BLACKPINK&#8217;s Jennie are back together. 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