{"id":41490,"date":"2026-04-21T07:35:53","date_gmt":"2026-04-21T07:35:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41490"},"modified":"2026-04-21T07:36:02","modified_gmt":"2026-04-21T07:36:02","slug":"aimee-smale-signs-with-uta-for-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/","title":{"rendered":"Aimee Smale Signs With UTA For Representation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aimee Smale, the social media creator and founder of fashion brand Odd Muse, has signed with United Talent Agency (UTA) for representation in its Creator Division. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal, spanning UTA&#8217;s London and New York offices, marks a major step forward for one of British fashion&#8217;s most recognized digital entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smale launched Odd Muse from her bedroom in 2020 at just 22, riding TikTok&#8217;s early boom after leaving her role as a buyer&#8217;s assistant at ASOS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand, built around an &#8220;affordable luxury,&#8221; slow-fashion ethos, has since grown into a \u00a322M ($30M) business with flagship stores in Covent Garden and SoHo. It debuted at London Fashion Week in 2023 and has landed Smale on Forbes&#8217; 30 Under 30 list. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Previously operating independently under her own team, Smale&#8217;s move to UTA marks her first formal agency representation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Active across Instagram, TikTok, and YouTube with a combined 1.5 million followers, Smale has collaborated with L&#8217;Or\u00e9al, Bentley, Adobe, and Shopify. She recently launched <em>PodMuse<\/em>, a podcast featuring fashion insights and founder interviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTA has been aggressively building its creator and multi-hyphenate roster. The agency recently added adventurer and TV host <a href=\"https:\/\/bookingagentinfo.com\/news\/bear-grylls-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bear Grylls for representation in its Unscripted Television department<\/a>, and signed <em>The Umbrella Academy<\/em> star <a href=\"https:\/\/bookingagentinfo.com\/news\/tom-hopper-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Hopper in a similar deal<\/a> earlier in 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the UK creator side, Smale joins a roster that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/elizabeth-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elizabeth Day<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jamie-laing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jamie Laing<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sophie-habboo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sophie Habboo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a pivotal move, not just for Aimee Smale personally, but for what it signals about where the creator economy is heading. Smale built a \u00a322M brand independently, without a major agency behind her. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, landing at UTA&#8217;s Creator Division with dual-territory support in London and New York tells you this is about scaling her personal brand globally, not just managing brand deals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTA isn&#8217;t signing influencers for the sake of it, they&#8217;re betting on founder-creators who can operate as businesses in their own right. Smale fits that mold perfectly. With <em>PodMuse<\/em> in its early stages and Odd Muse eyeing international growth, the timing couldn&#8217;t be more calculated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could UTA&#8217;s backing open the door for Odd Muse to expand beyond London and New York into broader global retail? Does this signing position Aimee Smale for a transition from fashion founder to full media personality?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aimee Smale, the social media creator and founder of fashion brand Odd Muse, has signed with United Talent Agency (UTA) for representation in its Creator Division. The deal, spanning UTA&#8217;s London and New York offices, marks a major step forward for one of British fashion&#8217;s most recognized digital entrepreneurs. Smale launched Odd Muse from her [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,22,10],"tags":[],"class_list":["post-41490","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-digital","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aimee Smale Signs With UTA For Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aimee Smale Signs With UTA For Representation\" \/>\n<meta property=\"og:description\" content=\"Aimee Smale, the social media creator and founder of fashion brand Odd Muse, has signed with United Talent Agency (UTA) for representation in its Creator Division. The deal, spanning UTA&#8217;s London and New York offices, marks a major step forward for one of British fashion&#8217;s most recognized digital entrepreneurs. Smale launched Odd Muse from her [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T07:35:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T07:36:02+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aimee Smale Signs With UTA For Representation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/","og_locale":"en_US","og_type":"article","og_title":"Aimee Smale Signs With UTA For Representation","og_description":"Aimee Smale, the social media creator and founder of fashion brand Odd Muse, has signed with United Talent Agency (UTA) for representation in its Creator Division. The deal, spanning UTA&#8217;s London and New York offices, marks a major step forward for one of British fashion&#8217;s most recognized digital entrepreneurs. Smale launched Odd Muse from her [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-21T07:35:53+00:00","article_modified_time":"2026-04-21T07:36:02+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Aimee Smale Signs With UTA For Representation","datePublished":"2026-04-21T07:35:53+00:00","dateModified":"2026-04-21T07:36:02+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/"},"wordCount":386,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Digital","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/","url":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/","name":"Aimee Smale Signs With UTA For Representation","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-21T07:35:53+00:00","dateModified":"2026-04-21T07:36:02+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Aimee Smale Signs With UTA For Representation"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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