{"id":41443,"date":"2026-04-20T16:18:05","date_gmt":"2026-04-20T16:18:05","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41443"},"modified":"2026-04-20T16:21:57","modified_gmt":"2026-04-20T16:21:57","slug":"sabrina-carpenter-partners-with-kiss-for-pretty-girl-parlour-festival-activation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-partners-with-kiss-for-pretty-girl-parlour-festival-activation\/","title":{"rendered":"Sabrina Carpenter Partners With Kiss for \u201cPretty Girl Parlour\u201d Festival Activation"},"content":{"rendered":"\n

Kiss Products Inc. and Sabrina Carpenter have teamed up for one of Coachella 2026’s most talked-about brand moments: the Pretty Girl Parlour<\/em>, a hidden speakeasy nestled behind an elevator door in the festival’s central market.<\/p>\n\n\n\n

The vintage-inspired escape offered festivalgoers air conditioning, specialty drinks, a retro photo booth, and immersive Kiss Lashes beauty touchpoints, all designed around Carpenter’s glam aesthetic.<\/p>\n\n\n\n

The activation also marked the launch of the Pretty Girl Parlour Edit<\/em> lash collection by Kiss, available now at KissUSA.com. “Sabrina embodies creativity, confidence, and classic beauty,” said Megan Betke, Senior Marketing Manager at Kiss. <\/p>\n\n\n\n

This isn’t Carpenter’s first major festival brand move. She previously linked with Airbnb for a Coachella pop-up experience<\/a>, and her partnership momentum keeps growing, including her Sweet Tooth Bite-Size Mini Perfume Collection<\/a> launch.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This collab is a textbook case of right celebrity, right moment, right format. Kiss didn’t just attach a logo to a tent, they engineered an entire world around Carpenter’s personality and dropped it at the exact moment she was cementing her status as pop’s biggest name. That’s not coincidence; that’s strategy.<\/p>\n\n\n\n

The speakeasy format is the smart play here. By making the Pretty Girl Parlour<\/em> a hidden, discovery-driven experience, Kiss guaranteed organic social content, word-of-mouth buzz, and lines of people who felt like they were in on something exclusive. In a festival landscape saturated with branded activations, secrecy became the marketing.<\/p>\n\n\n\n

The timing couldn’t be sharper. Sabrina Carpenter headlined Coachella 2026 Weekend 1 (April 10) with a cinematic “Sabrinawood”-themed set featuring celebrity cameos from Susan Sarandon<\/a>, Will Ferrell<\/a>, and Sam Elliott<\/a>, and brought out Madonna<\/a> for Weekend 2 (April 17), instantly making it one of the most iconic Coachella moments in years.<\/p>\n\n\n\n

The eyeballs were unprecedented. Kiss was baked right into that moment with a physical activation, not a social post. That’s the difference between being adjacent to a pop star and actually being part of her story.<\/p>\n\n\n\n

Does the hidden speakeasy format raise the bar for how beauty brands need to show up at festivals going forward? Could this Kiss collab evolve into a full ambassador deal, the way her Airbnb and fragrance partnerships have deepened over time?<\/p>\n","protected":false},"excerpt":{"rendered":"

Kiss Products Inc. and Sabrina Carpenter have teamed up for one of Coachella 2026’s most talked-about brand moments: the Pretty Girl Parlour, a hidden speakeasy nestled behind an elevator door in the festival’s central market. The vintage-inspired escape offered festivalgoers air conditioning, specialty drinks, a retro photo booth, and immersive Kiss Lashes beauty touchpoints, all […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17,18,175],"tags":[],"class_list":["post-41443","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv","category-music","category-product-collaborations"],"acf":[],"yoast_head":"\nSabrina Carpenter Partners With Kiss for \u201cPretty Girl Parlour\u201d Festival Activation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-partners-with-kiss-for-pretty-girl-parlour-festival-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabrina Carpenter Partners With Kiss for \u201cPretty Girl Parlour\u201d Festival Activation\" \/>\n<meta property=\"og:description\" content=\"Kiss Products Inc. and Sabrina Carpenter have teamed up for one of Coachella 2026’s most talked-about brand moments: the Pretty Girl Parlour, a hidden speakeasy nestled behind an elevator door in the festival’s central market. 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