{"id":41186,"date":"2026-04-16T02:51:21","date_gmt":"2026-04-16T02:51:21","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41186"},"modified":"2026-04-20T11:51:19","modified_gmt":"2026-04-20T11:51:19","slug":"lionel-messi-partners-with-duracell-for-built-different-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/","title":{"rendered":"Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Duracell, one of the world&#8217;s leading battery manufacturers, has announced a new partnership with Lionel Messi, widely regarded as the greatest soccer player of all time. The deal, unveiled April 14, 2026, is timed perfectly for the most-watched soccer tournament of the summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Built Different&#8221; campaign centres on <em>Messi Reboot<\/em>, a 30-second spot that challenges the idea that all power, and all batteries, are created equal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duracell CMO Javier Hernandez Reta framed the partnership bluntly: &#8220;When the world is watching and the pressure is at its highest level, generic power isn&#8217;t an option.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Duracell x Messi Reboot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/huRFGYDWvXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is Messi&#8217;s first known partnership with Duracell. On the endorsement front, the Argentine superstar is no stranger to high-profile brand alliances. He holds a lifetime deal with Adidas worth roughly $20 million per year and recently <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-on-hora-dorada-f50-football-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed up with Adidas again on the limited Hora Dorada F50 football collection<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also signed a new endorsement deal with Beats by Dre and launched his own sports hydration line, Mas+. Meanwhile, Messi, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cristiano-ronaldo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ronaldo<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kylian-mbappe\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mbapp\u00e9<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/vinicius-junior\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vin\u00edcius Junior<\/a> were also recently <a href=\"https:\/\/bookingagentinfo.com\/news\/messi-ronaldo-mbappe-and-vinicius-star-in-lego-2026-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">featured in Lego&#8217;s 2026 World Cup campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the pitch, Messi has been on a historic run, scoring his 900th career goal in March 2026 and leading Inter Miami to their first-ever MLS Cup in 2025, winning back-to-back league MVP awards in the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Duracell, the Messi deal continues an ambitious celebrity partnership strategy. The brand previously made its Super Bowl debut in early 2025 with a campaign starring <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tom-brady\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Brady<\/a> and also holds a multi-year sponsorship with <a href=\"https:\/\/bookingagentinfo.com\/brand\/williams-racing\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Williams Racing<\/a> in Formula 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duracell is making a smart, World Cup-sized bet here. By linking its PowerBoost technology to Messi&#8217;s legendary stamina, the brand isn&#8217;t just selling batteries, it&#8217;s selling the idea that peak performance requires premium power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The limited-edition tattoo packs are a particularly clever retail play: they transform an everyday commodity product into a collector&#8217;s item, driving impulse purchases right as global soccer fever hits its peak. And tying a sweepstakes to <em>any<\/em> Duracell purchase? That&#8217;s a textbook move to drive trial across the entire product line, not just the special edition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Messi, this is a natural fit. As he heads into his final years as a professional athlete, he&#8217;s clearly curating a brand portfolio that reinforces themes of endurance, greatness, and engineering: Adidas, Duracell, Beats by Dre. Each one tells the same story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does linking Duracell to Messi&#8217;s &#8220;built different&#8221; story actually move battery purchases or is it just great awareness play? Could the tattoo-printed battery packs become a genuine collectible moment, or is it a gimmick that fades after summer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duracell, one of the world&#8217;s leading battery manufacturers, has announced a new partnership with Lionel Messi, widely regarded as the greatest soccer player of all time. The deal, unveiled April 14, 2026, is timed perfectly for the most-watched soccer tournament of the summer. The &#8220;Built Different&#8221; campaign centres on Messi Reboot, a 30-second spot that [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[],"class_list":["post-41186","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Duracell, one of the world&#8217;s leading battery manufacturers, has announced a new partnership with Lionel Messi, widely regarded as the greatest soccer player of all time. The deal, unveiled April 14, 2026, is timed perfectly for the most-watched soccer tournament of the summer. The &#8220;Built Different&#8221; campaign centres on Messi Reboot, a 30-second spot that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T02:51:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T11:51:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign","og_description":"Duracell, one of the world&#8217;s leading battery manufacturers, has announced a new partnership with Lionel Messi, widely regarded as the greatest soccer player of all time. The deal, unveiled April 14, 2026, is timed perfectly for the most-watched soccer tournament of the summer. The &#8220;Built Different&#8221; campaign centres on Messi Reboot, a 30-second spot that [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-16T02:51:21+00:00","article_modified_time":"2026-04-20T11:51:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign","datePublished":"2026-04-16T02:51:21+00:00","dateModified":"2026-04-20T11:51:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/"},"wordCount":449,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/","name":"Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-16T02:51:21+00:00","dateModified":"2026-04-20T11:51:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-duracell-for-built-different-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lionel Messi Partners With Duracell for \u201cBuilt Different\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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