{"id":41166,"date":"2026-04-15T09:01:49","date_gmt":"2026-04-15T09:01:49","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41166"},"modified":"2026-04-20T13:52:24","modified_gmt":"2026-04-20T13:52:24","slug":"rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/","title":{"rendered":"Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Planet Oat Oatmilk, the top-selling oatmilk brand in the United States, is stirring up coffee culture with a fun new campaign called &#8220;The Great Coffee Debate.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has tapped comedy duo&nbsp;Rebel Wilson&nbsp;and&nbsp;Adam Devine, who previously appeared together in the&nbsp;<em>Pitch Perfect<\/em>&nbsp;franchise, to take opposite sides in the eternal hot-vs-iced coffee argument. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devine champions Team Hot Coffee, pairing his steaming brew with Planet Oat Barista Lovers Oatmilk, while Wilson is firmly locked into Team Iced Coffee with the brand&#8217;s Unsweetened Extra Creamy Oatmilk.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theplanetoat\/video\/7628654114653687053\" data-video-id=\"7628654114653687053\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theplanetoat\" href=\"https:\/\/www.tiktok.com\/@theplanetoat?refer=embed\">@theplanetoat<\/a> <p>The Great Coffee Debate is officially heating up (or cooling down). \ud83d\udd25\ud83e\uddca @Rebel Wilson is repping Team Iced Coffee, while @Adam DeVine is holding it down for Team Hot Coffee \u2014 but they both agree on one thing: Planet Oat is the real star of the show. Whether you\u2019re all about a smooth, velvety finish with Planet Oat Barista Lovers Oatmilk or the delicious taste of Planet Oat Unsweetened Extra Creamy Oatmilk, we&#8217;re here for whatever side you\u2019re sipping on. \u2615 So tell us: which team are you on? Cast your vote at the link in our bio.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Planet Oat\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7628654329200724749?refer=embed\">\u266c original sound &#8211; Planet Oat<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, announced April 14, 2026, includes a nationwide sweepstakes open through April 27 where fans can vote for their preferred coffee temperature for a chance to win at-home coffee setups or free Planet Oat Oatmilk. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A free pop-up at New York City&#8217;s Astor Place on April 16 will let attendees taste both options, with exclusive merch for the first 50 people on each team. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-and-hugh-jackman-star-in-new-campaign-for-monday-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ryan Reynolds and Hugh Jackman brought comedic rivalry to a brand partnership for Monday.com<\/a>, Planet Oat is leaning into on-screen chemistry as a marketing engine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wilson is fresh off her 2025 film&nbsp;<em>Bride Hard<\/em>&nbsp;and is currently directing the upcoming comedy&nbsp;<em>Girl Group<\/em>&nbsp;in London. On the endorsement front, she recently served as Chief Wellness Ambassador for health app Noom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devine, meanwhile, has been a consistent campaign presence, starring alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/marshawn-lynch\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marshawn Lynch<\/a> in a series of ads for&nbsp;PrizePicks&nbsp;(August 2025 and January 2026) and fronting MLB&#8217;s &#8220;You Seeing This?&#8221; campaign in 2025. This is the first known partnership between either celebrity and Planet Oat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planet Oat has historically kept celebrity talent out of its marketing, notably building awareness around a beloved blue alien mascot named Sensa and, more recently, a branded tie-in with Netflix&#8217;s&nbsp;<em>Emily in Paris<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift to a celebrity-fronted, humor-driven campaign signals a more aggressive push for the brand, which is owned by&nbsp;HP Hood LLC. This move echoes a broader trend in food and beverage marketing, similar to&nbsp;<a href=\"https:\/\/bookingagentinfo.com\/news\/keegan-michael-key-stars-in-new-campaign-by-ore-ida\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ore-Ida&#8217;s use of Keegan-Michael Key to add comedic star power to a comfort food brand<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planet Oat&#8217;s move to celebrity-fronted advertising is a clear signal the brand is ready to compete beyond the specialty aisle. By pairing Wilson and Devine, two comedians with real on-screen history, the campaign earns authenticity and playfulness at once. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than asking fans to care about oatmilk, Planet Oat is asking them to care about a debate they already have:&nbsp;<em>hot or iced?<\/em>&nbsp;That&#8217;s smart brand positioning. It inserts Planet Oat into a daily ritual without making the product feel like the point of the campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wilson and Devine have real comedic chemistry from&nbsp;<em>Pitch Perfect<\/em>, how much does that pre-existing familiarity boost consumer trust in the campaign? Are you Team Hot Coffee or Team Iced Coffee, and did this campaign actually change how you think about what goes in your cup?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planet Oat Oatmilk, the top-selling oatmilk brand in the United States, is stirring up coffee culture with a fun new campaign called &#8220;The Great Coffee Debate.&#8221; The brand has tapped comedy duo&nbsp;Rebel Wilson&nbsp;and&nbsp;Adam Devine, who previously appeared together in the&nbsp;Pitch Perfect&nbsp;franchise, to take opposite sides in the eternal hot-vs-iced coffee argument. Devine champions Team Hot [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,52,11,17],"tags":[],"class_list":["post-41166","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-comedy","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat\" \/>\n<meta property=\"og:description\" content=\"Planet Oat Oatmilk, the top-selling oatmilk brand in the United States, is stirring up coffee culture with a fun new campaign called &#8220;The Great Coffee Debate.&#8221; The brand has tapped comedy duo&nbsp;Rebel Wilson&nbsp;and&nbsp;Adam Devine, who previously appeared together in the&nbsp;Pitch Perfect&nbsp;franchise, to take opposite sides in the eternal hot-vs-iced coffee argument. Devine champions Team Hot [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T09:01:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T13:52:24+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/","og_locale":"en_US","og_type":"article","og_title":"Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat","og_description":"Planet Oat Oatmilk, the top-selling oatmilk brand in the United States, is stirring up coffee culture with a fun new campaign called &#8220;The Great Coffee Debate.&#8221; The brand has tapped comedy duo&nbsp;Rebel Wilson&nbsp;and&nbsp;Adam Devine, who previously appeared together in the&nbsp;Pitch Perfect&nbsp;franchise, to take opposite sides in the eternal hot-vs-iced coffee argument. Devine champions Team Hot [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-15T09:01:49+00:00","article_modified_time":"2026-04-20T13:52:24+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat","datePublished":"2026-04-15T09:01:49+00:00","dateModified":"2026-04-20T13:52:24+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/"},"wordCount":510,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Comedy","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/","url":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/","name":"Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-15T09:01:49+00:00","dateModified":"2026-04-20T13:52:24+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rebel-wilson-adam-devine-star-in-new-campaign-for-planet-oat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Rebel Wilson &amp; Adam Devine Star in New Campaign for Planet Oat"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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