{"id":41138,"date":"2026-04-14T16:33:13","date_gmt":"2026-04-14T16:33:13","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41138"},"modified":"2026-04-14T16:33:21","modified_gmt":"2026-04-14T16:33:21","slug":"audi-crooks-gabriela-jaquez-3-more-star-in-inside-lane-campaign-for-jcpenney","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/audi-crooks-gabriela-jaquez-3-more-star-in-inside-lane-campaign-for-jcpenney\/","title":{"rendered":"Audi Crooks, Gabriela Jaquez, &amp; 3 More Star in \u201cInside Lane\u201d Campaign for JCPenney"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/audi-crooks\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audi Crooks<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gabriela-jaquez\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabriela Jaquez<\/a>, KK Arnold, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/stefanie-dolson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stefanie Dolson<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jackie-young\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jackie Young<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/jcpenney\/\" target=\"_blank\" rel=\"noreferrer noopener\">JCPenney<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Style Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> April 14, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates women\u2019s basketball stars as fashion tastemakers, reinforces JCPenney\u2019s anti-elitist, budget-friendly style positioning, and deepens the retailer\u2019s investment in women\u2019s sports culture<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JCPenney has launched &#8220;Inside Lane,&#8221; pairing the retailer with five women&#8217;s basketball athletes: Audi Crooks, Gabriela Jaquez, KK Arnold, Stefanie Dolson, and Jackie Young, to curate affordable, shoppable looks from its existing collections.<\/li>\n\n\n\n<li>Rather than targeting big-name celebrities, JCPenney worked with women&#8217;s sports company Deep Blue Sports + Entertainment to spotlight rising stars across diverse backgrounds, career stages, ethnicities, and body types.<\/li>\n\n\n\n<li>The campaign is a direct extension of JCPenney&#8217;s &#8220;Yes, JCPenney&#8221; platform, pushing back against fashion elitism with styles available in a wide range of sizes and price points, no celebrity budget required.<\/li>\n\n\n\n<li>The timing is peak news value: Gabriela Jaquez just helped UCLA win the 2026 NCAA championship and was drafted No. 5 overall to the Chicago Sky, while Jackie Young became the WNBA&#8217;s first million-dollar player after re-signing with the Las Vegas Aces at $1.19 million.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">JCPenney is taking on basketball&#8217;s tunnel walk culture, where designer looks cost a fortune, with the launch of &#8220;Inside Lane,&#8221; a new campaign built around five women&#8217;s basketball stars. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retailer teamed with Audi Crooks, Gabriela Jaquez, KK Arnold, Stefanie Dolson, and Jackie Young, selected through a partnership with Deep Blue Sports + Entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the coming months, JCPenney will curate looks for each athlete, pulled from its existing collections, that fans can actually shop online and in stores across all sizes and price points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign comes at a buzzy moment for its stars. Gabriela Jaquez saw her WNBA draft stock surge after UCLA won the 2026 NCAA title, and she was the second Bruin taken in a historic draft class.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, just last week Crooks, the country&#8217;s second-leading scorer, averaging 25.8 points and 7.7 rebounds at Iowa State, entered the transfer portal in one of the offseason&#8217;s biggest stories. Off-court, Crooks has previously signed NIL deals with Unrivaled and ClaimDOC. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jackie Young, who recently left Puma for Skechers as her shoe sponsor, is now the WNBA&#8217;s first million-dollar player after re-signing with the Las Vegas Aces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/caitlin-clark-stars-in-new-campaign-for-xfinity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caitlin Clark starred in a campaign for Xfinity<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kiki Rice was named a brand ambassador for MiniLuxe<\/a>, this latest deal reflects brands racing to align with the growing cultural force of women&#8217;s basketball.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For JCPenney, Inside Lane builds on a broader brand revival. The retailer previously <a href=\"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-and-designs-new-collection-with-jcpenney\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with model Ashley Graham for an inclusive sizing collection<\/a> and staged &#8220;The Other Paris Runway&#8221; fashion show in Paris, Texas, as a counter to luxury fashion weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a smart, well-timed play by JCPenney. Rather than chasing a single megastar, the brand has assembled a diverse roster of athletes at genuinely exciting career crossroads: a fresh NCAA champion, a transfer portal headliner, and the WNBA&#8217;s first million-dollar player. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Inside Lane&#8221; campaign mirrors JCPenney&#8217;s own brand narrative: undervalued and underestimated for years, but &#8220;pretty fabulous once you get inside the doors,&#8221; a direct parallel to how women&#8217;s athletics has been treated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With looks fully shoppable at accessible price points, this isn&#8217;t just a feel-good campaign, it&#8217;s a conversion-oriented one. And critically, by working through Deep Blue Sports + Entertainment, JCPenney signals a long-term, strategic investment in women&#8217;s sports rather than a one-off sponsorship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does seeing college and WNBA stars style affordable fits make you more likely to shop a retailer like JCPenney? Will more legacy retailers follow JCPenney into women\u2019s sports, or is this a first-mover advantage that will be hard to catch?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: Audi Crooks, Gabriela Jaquez, KK Arnold, Stefanie Dolson, Jackie Young Brand Name: JCPenney Deal Type: Brand Style Campaign Announced: April 14, 2026 Impact: Elevates women\u2019s basketball stars as fashion tastemakers, reinforces JCPenney\u2019s anti-elitist, budget-friendly style positioning, and deepens the retailer\u2019s investment in women\u2019s sports culture JCPenney is taking on basketball&#8217;s tunnel walk culture, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[165,45],"class_list":["post-41138","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports","tag-nil","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audi Crooks, Gabriela Jaquez, &amp; 3 More Star in \u201cInside Lane\u201d Campaign for JCPenney<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/audi-crooks-gabriela-jaquez-3-more-star-in-inside-lane-campaign-for-jcpenney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi Crooks, Gabriela Jaquez, &amp; 3 More Star in \u201cInside Lane\u201d Campaign for JCPenney\" \/>\n<meta property=\"og:description\" content=\"Celebrity Names: Audi Crooks, Gabriela Jaquez, KK Arnold, Stefanie Dolson, Jackie Young Brand Name: JCPenney Deal Type: Brand Style Campaign Announced: April 14, 2026 Impact: Elevates women\u2019s basketball stars as fashion tastemakers, reinforces JCPenney\u2019s anti-elitist, budget-friendly style positioning, and deepens the retailer\u2019s investment in women\u2019s sports culture JCPenney is taking on basketball&#8217;s tunnel walk culture, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/audi-crooks-gabriela-jaquez-3-more-star-in-inside-lane-campaign-for-jcpenney\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-14T16:33:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T16:33:21+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audi Crooks, Gabriela Jaquez, &amp; 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