{"id":41113,"date":"2026-04-13T20:51:00","date_gmt":"2026-04-13T20:51:00","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41113"},"modified":"2026-04-13T20:51:18","modified_gmt":"2026-04-13T20:51:18","slug":"hailey-bieber-headlines-global-campaign-for-saint-laurent","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/","title":{"rendered":"Hailey Bieber Headlines Global Campaign for Saint Laurent"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hailey-rhode-bieber\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Bieber<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/saint-laurent\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saint Laurent<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Ad Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 13, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Global campaign showcasing SS26 swimwear &amp; tailoring; reinforces Bieber&#8217;s status as a Saint Laurent House favourite<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hailey Bieber\u00a0fronts Saint Laurent&#8217;s new global campaign, &#8220;Tangerine Temptation,&#8221; directed by Creative Director\u00a0Anthony Vaccarello\u00a0and shot by British filmmaker\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nadia-lee-cohen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nadia Lee Cohen<\/a>.<\/li>\n\n\n\n<li>The campaign spotlights the brand&#8217;s\u00a0latest swimwear and tailoring\u00a0in saturated, surrealist visuals described as &#8220;vintage noir dipped in neon.&#8221;<\/li>\n\n\n\n<li>Bieber arrives fresh off her\u00a0rhode x The Biebers Coachella activation\u00a0(April 11, 2026) and the same-day launch of rhode&#8217;s first-ever pimple patch collaboration with husband <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-bieber\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Bieber<\/a>.<\/li>\n\n\n\n<li>Saint Laurent has been on a star-studded campaign run, having previously tapped\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/charli-xcx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charli XCX<\/a>\u00a0and\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bella-hadid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bella Hadid<\/a>\u00a0for its SS26 campaigns, with Bieber now carrying the baton into summer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hailey Bieber, the model and beauty founder. has been announced as the face of\u00a0Saint Laurent&#8217;s new global campaign, &#8220;Tangerine Temptation,&#8221; a bold visual project helmed by Creative Director\u00a0Anthony Vaccarello\u00a0and lensed by British filmmaker and photographer Nadia Lee Cohen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appearing alongside models <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lina-zhang\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lina Zhang<\/a> and Jake Hodder, Bieber leads a campaign that aims to capture what Vaccarello describes as a &#8220;tension between stillness and expression \u2014 disciplined yet magnetic.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saturated, surrealist, and dripping in that warm citrus glow the title promises, the imagery pivots Saint Laurent away from moody monochrome and into something far more electric.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SAINT LAURENT - TANGERINE TEMPTATION\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ygOJXw9u2NQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bieber is no stranger to the Saint Laurent universe. She has a years-long relationship with the maison, sitting front row at the SS2026 Paris Fashion Week show in September 2025 and wearing a Vaccarello leather dress to the WSJ Magazine 2025 Innovator Awards, where she accepted the Beauty Innovator prize for her skincare brand\u00a0<a href=\"https:\/\/bookingagentinfo.com\/brands\/rhode\/\" target=\"_blank\" rel=\"noreferrer noopener\">rhode<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsement front, she recently starred in\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-features-justin-bieber-in-rhode-launch-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">the rhode x The Biebers campaign<\/a>, a first-of-its-kind collaboration with husband\u00a0Justin Bieber\u00a0timed to his Coachella 2026 headlining slot, and previously fronted a Valentine&#8217;s Day campaign for\u00a0Victoria&#8217;s Secret.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saint Laurent has been on a hot streak with its campaign casting. The house tapped\u00a0Charli XCX\u00a0for its SS2026 campaign in December 2025 and\u00a0Bella Hadid\u00a0for its Spring 2026 Mombasa bag revival in January 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like how\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/zendaya-fronts-new-apparel-and-footwear-campaign-for-on\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zendaya&#8217;s partnership with On Running<\/a>\u00a0cemented her as a credible crossover ambassador, Bieber&#8217;s repeat appearances in Saint Laurent campaigns signal something deeper than a seasonal deal, a sustained house alliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saint Laurent isn&#8217;t just casting celebrities, it&#8217;s building a constellation. Going from Charli XCX to Bella Hadid to Hailey Bieber in the space of four months shows Vaccarello has a precise vision for the kind of cultural currency he wants the brand to carry: women who are simultaneously of-the-moment and classically magnetic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Bieber, this campaign lands at a career peak: after e.l.f. Beauty agreed to acquire rhode in a deal worth up to $1 billion and the brand contributed about $128 million to e.l.f.\u2019s quarterly sales at the end of 2025, she\u2019s been able to parlay that entrepreneurial credibility straight back into high fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Tangerine Temptation&#8221; timing, dropping the same week as her Coachella rhode activation, keeps her cultural conversation going with zero gaps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nadia Lee Cohen&#8217;s lens is the quiet story here too. The surrealist British photographer is increasingly the creative industry&#8217;s go-to for fashion brands wanting to signal artful ambition without losing commercial punch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Bieber&#8217;s dual role as a fashion campaign star and beauty CEO make her the most commercially powerful model of her generation? Does Hailey Bieber\u2019s global visibility make you more likely to pay attention to a Saint Laurent campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Hailey Bieber Brand Name: Saint Laurent Deal Type: Global Ad Campaign Announced: April 13, 2026 Impact: Global campaign showcasing SS26 swimwear &amp; tailoring; reinforces Bieber&#8217;s status as a Saint Laurent House favourite Hailey Bieber, the model and beauty founder. has been announced as the face of\u00a0Saint Laurent&#8217;s new global campaign, &#8220;Tangerine Temptation,&#8221; a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,21],"tags":[],"class_list":["post-41113","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailey Bieber Headlines Global Campaign for Saint Laurent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailey Bieber Headlines Global Campaign for Saint Laurent\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Hailey Bieber Brand Name: Saint Laurent Deal Type: Global Ad Campaign Announced: April 13, 2026 Impact: Global campaign showcasing SS26 swimwear &amp; tailoring; reinforces Bieber&#8217;s status as a Saint Laurent House favourite Hailey Bieber, the model and beauty founder. has been announced as the face of\u00a0Saint Laurent&#8217;s new global campaign, &#8220;Tangerine Temptation,&#8221; a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T20:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T20:51:18+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hailey Bieber Headlines Global Campaign for Saint Laurent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/","og_locale":"en_US","og_type":"article","og_title":"Hailey Bieber Headlines Global Campaign for Saint Laurent","og_description":"Celebrity Name: Hailey Bieber Brand Name: Saint Laurent Deal Type: Global Ad Campaign Announced: April 13, 2026 Impact: Global campaign showcasing SS26 swimwear &amp; tailoring; reinforces Bieber&#8217;s status as a Saint Laurent House favourite Hailey Bieber, the model and beauty founder. has been announced as the face of\u00a0Saint Laurent&#8217;s new global campaign, &#8220;Tangerine Temptation,&#8221; a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-13T20:51:00+00:00","article_modified_time":"2026-04-13T20:51:18+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hailey Bieber Headlines Global Campaign for Saint Laurent","datePublished":"2026-04-13T20:51:00+00:00","dateModified":"2026-04-13T20:51:18+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/"},"wordCount":618,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/","url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/","name":"Hailey Bieber Headlines Global Campaign for Saint Laurent","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-13T20:51:00+00:00","dateModified":"2026-04-13T20:51:18+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-headlines-global-campaign-for-saint-laurent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Hailey Bieber Headlines Global Campaign for Saint Laurent"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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