{"id":41108,"date":"2026-04-13T17:57:48","date_gmt":"2026-04-13T17:57:48","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41108"},"modified":"2026-04-13T17:58:06","modified_gmt":"2026-04-13T17:58:06","slug":"ashley-graham-fronts-mothers-day-campaign-for-zales","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/","title":{"rendered":"Ashley Graham Fronts Mother\u2019s Day Campaign for Zales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ashley-graham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashley Graham<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/zales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zales<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Curated Collection &amp; Brand Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 13, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Positions Zales as a modern, personality-driven gifting destination; extends Graham&#8217;s growing retail design profile into fine jewelry<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ashley Graham\u00a0has partnered with\u00a0Zales\u00a0on a curated Mother&#8217;s Day jewelry line called\u00a0&#8220;Best For The Best.&#8221;<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413724827\/en\/Zales-Unveils-Best-For-The-Best-Mothers-Day-Collection-Curated-by-Ashley-Graham-A-Modern-Tribute-to-the-Woman-Behind-the-Mom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The accompanying campaign,\u00a0&#8220;Not Another Bouquet,&#8221;\u00a0makes a bold cultural case for gifting jewelry over flowers, positioning Zales as the premium alternative to the default Mother&#8217;s Day gift.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413724827\/en\/Zales-Unveils-Best-For-The-Best-Mothers-Day-Collection-Curated-by-Ashley-Graham-A-Modern-Tribute-to-the-Woman-Behind-the-Mom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The collection spans personalized charms, gemstone pieces, tennis bracelets, necklaces, hoops, and modern geometric silhouettes, with prices starting at just\u00a0$100.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413724827\/en\/Zales-Unveils-Best-For-The-Best-Mothers-Day-Collection-Curated-by-Ashley-Graham-A-Modern-Tribute-to-the-Woman-Behind-the-Mom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>The launch builds on Zales&#8217; holiday-season &#8220;Not Another Candle&#8221; campaign, extending the brand&#8217;s sharp anti-clich\u00e9 gifting message into spring.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413724827\/en\/Zales-Unveils-Best-For-The-Best-Mothers-Day-Collection-Curated-by-Ashley-Graham-A-Modern-Tribute-to-the-Woman-Behind-the-Mom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ashley Graham, the supermodel, entrepreneur, and mother of three has partnered with\u00a0Zales\u00a0to launch the\u00a0&#8220;Best For The Best&#8221;\u00a0Mother&#8217;s Day collection, a curated fine jewelry line that celebrates the full, multidimensional identity of today&#8217;s moms.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413724827\/en\/Zales-Unveils-Best-For-The-Best-Mothers-Day-Collection-Curated-by-Ashley-Graham-A-Modern-Tribute-to-the-Woman-Behind-the-Mom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign is anchored by the tagline\u00a0&#8220;Not Another Bouquet,&#8221; a direct challenge to the traditional flower gift. The collection includes personalized charms, gemstone pieces, tennis bracelets, necklaces, hoops, and bold geometric silhouettes, all starting at $100 and designed for everyday wear.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413724827\/en\/Zales-Unveils-Best-For-The-Best-Mothers-Day-Collection-Curated-by-Ashley-Graham-A-Modern-Tribute-to-the-Woman-Behind-the-Mom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Graham&#8217;s first time lending her eye to retail design. She previously\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-and-designs-new-collection-with-jcpenney\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted and co-designed a full collection with JCPenney<\/a>, a deal that demonstrated her strong pull with inclusive, everyday fashion consumers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand side,\u00a0<a href=\"https:\/\/bookingagentinfo.com\/company\/zales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zales<\/a>\u00a0has worked with celebrities before. Actress\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ella-hunt\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ella Hunt<\/a>\u00a0made event appearances for the label as recently as May 2025.<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ella-hunt\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graham enters this deal in a strong position. She currently serves as a global ambassador for\u00a0Stuart Weitzman, starring in the brand&#8217;s\u00a0<em>Concrete Paradise<\/em>\u00a0spring 2026 campaign, and represented\u00a0OMEGA\u00a0at the Milano-Cortina 2026 Winter Olympics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like how\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/ryan-reynolds-and-hugh-jackman-star-in-new-campaign-for-monday-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ryan Reynolds and Hugh Jackman turned a brand campaign into a cultural moment for Monday.com<\/a>, Graham brings the kind of authentic personality that makes a seasonal campaign feel bigger than a sales push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashley Graham\u00a0x\u00a0Zales\u00a0is sharper than it looks on the surface. Zales is quietly building a consistent brand identity around redefining gift-giving moments: first it was candles at the holidays, now it&#8217;s bouquets at Mother&#8217;s Day. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By partnering with a supermodel who is\u00a0<em>also<\/em>\u00a0a working mom, the brand signals that its jewelry is for real women, not just aspirational ones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With an entry price of $100, they&#8217;re making meaningful gifting feel achievable at any budget. This is modern retail storytelling done right: emotional, accessible, and culturally resonant.<a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413724827\/en\/Zales-Unveils-Best-For-The-Best-Mothers-Day-Collection-Curated-by-Ashley-Graham-A-Modern-Tribute-to-the-Woman-Behind-the-Mom\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could &#8220;Best For The Best&#8221; evolve into a recurring or expanded Graham x Zales design collaboration? Could this campaign push competitors like Kay Jewelers or Pandora to rethink their own Mother&#8217;s Day messaging strategies?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Ashley Graham Brand Name: Zales Deal Type: Curated Collection &amp; Brand Campaign Announced: April 13, 2026 Impact: Positions Zales as a modern, personality-driven gifting destination; extends Graham&#8217;s growing retail design profile into fine jewelry Ashley Graham, the supermodel, entrepreneur, and mother of three has partnered with\u00a0Zales\u00a0to launch the\u00a0&#8220;Best For The Best&#8221;\u00a0Mother&#8217;s Day collection, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17],"tags":[],"class_list":["post-41108","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ashley Graham Fronts Mother\u2019s Day Campaign for Zales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ashley Graham Fronts Mother\u2019s Day Campaign for Zales\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Ashley Graham Brand Name: Zales Deal Type: Curated Collection &amp; Brand Campaign Announced: April 13, 2026 Impact: Positions Zales as a modern, personality-driven gifting destination; extends Graham&#8217;s growing retail design profile into fine jewelry Ashley Graham, the supermodel, entrepreneur, and mother of three has partnered with\u00a0Zales\u00a0to launch the\u00a0&#8220;Best For The Best&#8221;\u00a0Mother&#8217;s Day collection, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T17:57:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T17:58:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ashley Graham Fronts Mother\u2019s Day Campaign for Zales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/","og_locale":"en_US","og_type":"article","og_title":"Ashley Graham Fronts Mother\u2019s Day Campaign for Zales","og_description":"Celebrity Name: Ashley Graham Brand Name: Zales Deal Type: Curated Collection &amp; Brand Campaign Announced: April 13, 2026 Impact: Positions Zales as a modern, personality-driven gifting destination; extends Graham&#8217;s growing retail design profile into fine jewelry Ashley Graham, the supermodel, entrepreneur, and mother of three has partnered with\u00a0Zales\u00a0to launch the\u00a0&#8220;Best For The Best&#8221;\u00a0Mother&#8217;s Day collection, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-13T17:57:48+00:00","article_modified_time":"2026-04-13T17:58:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ashley Graham Fronts Mother\u2019s Day Campaign for Zales","datePublished":"2026-04-13T17:57:48+00:00","dateModified":"2026-04-13T17:58:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/"},"wordCount":469,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/","url":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/","name":"Ashley Graham Fronts Mother\u2019s Day Campaign for Zales","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-13T17:57:48+00:00","dateModified":"2026-04-13T17:58:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ashley-graham-fronts-mothers-day-campaign-for-zales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ashley Graham Fronts Mother\u2019s Day Campaign for Zales"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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