{"id":41105,"date":"2026-04-13T17:25:09","date_gmt":"2026-04-13T17:25:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41105"},"modified":"2026-04-13T17:25:18","modified_gmt":"2026-04-13T17:25:18","slug":"maria-sharapova-and-gabriela-hearst-invest-in-wellness-brand-amulet","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/maria-sharapova-and-gabriela-hearst-invest-in-wellness-brand-amulet\/","title":{"rendered":"Maria Sharapova and Gabriela Hearst Invest in Wellness Brand Amulet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/maria-sharapova\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maria Sharapova<\/a> \/ <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gabriela-hearst\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabriela Hearst<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/amulet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amulet<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Personal Investment + Strategic Advisory (Sharapova)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Strengthens Amulet\u2019s positioning in premium wellness, while expanding both celebrities\u2019 presence in the fast-growing health and lifestyle investment space<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tennis star Maria Sharapova and fashion designer Gabriela Hearst have both made investments in Amulet, a new women&#8217;s hormonal supplement brand.<\/li>\n\n\n\n<li>Amulet&#8217;s flagship product, Daily Cycle Support, is a supplement formulated with bio-identical lactoferrin and creatine to support hormonal balance, energy, mood, and cognitive performance throughout the entire menstrual cycle.<\/li>\n\n\n\n<li>This marks the first time Sharapova has made a personal investment in one of the brands under Squared Circles, the wellness brand incubator co-founded by her partner Alexander Gilkes, and she also joins as a strategic adviser.<\/li>\n\n\n\n<li>Sharapova personally connected Hearst to Amulet CEO Suzanne Stockbridge, with both women sharing a mission rooted in female performance and empowerment.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Maria Sharapova and luxury fashion designer Gabriela Hearst have jointly invested in Amulet, a women&#8217;s wellness brand focused on hormonal health. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand, which soft launched in March 2026, sits under Squared Circles, the brand incubator co-founded by Sharapova&#8217;s partner, Alexander Gilkes, alongside other labels including Magic Molecule, Freaks of Nature, and Algae Cooking Club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Sharapova, this is her first personal investment in a Squared Circles brand. She first tested Amulet&#8217;s Daily Cycle Support gummies at home over a year before the public launch and says she noticed real changes in her cycle health and hormonal wellbeing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also joins as a strategic adviser to the brand. It&#8217;s a natural fit for a woman who has previously invested in wellness names including Bala Bangles, Therabody, Supergoop, and Tonal, and who sits on the board of Moncler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hearst was brought in through her friendship with Sharapova, with CEO Suzanne Stockbridge, formerly general manager of Oddity&#8217;s SpoiledChild, saying both women embody the brand&#8217;s mission of &#8220;giving women more good days&#8221; every month. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hearst recently designed the official uniforms for Uruguay&#8217;s national football team ahead of the 2026 World Cup, adding to her long record of purpose-driven projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal echoes a broader trend of athletes and creatives putting capital behind wellness. Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/donovan-mitchell-becomes-brand-ambassador-investor-in-wellwithall\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donovan Mitchell became a brand ambassador and investor in WellWithAll<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/cristiano-ronaldo-makes-a-7-5-million-investment-in-herbalifes-pro2col-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cristiano Ronaldo made a major investment in Herbalife&#8217;s pro2col technology<\/a>, Sharapova and Hearst are betting that science-backed supplementation is the next frontier for women&#8217;s performance health.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is more than a celebrity cheque, it&#8217;s a signal. Women&#8217;s hormonal health has long been underfunded and underrepresented in the supplement space, and Amulet is positioning itself at the intersection of performance science and everyday female wellness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Sharapova&#8217;s athletic credibility and Hearst&#8217;s sustainability-first design ethos, this brand has a uniquely compelling founding team of backers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this especially interesting is that Sharapova isn&#8217;t just lending her name, she was a literal test subject for the product well before launch. That authentic product-market fit story is the kind of thing money can&#8217;t buy in a crowded wellness market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sharapova has backed Therabody, Tonal, Bala Bangles, and now Amulet, is her portfolio becoming the definitive blueprint for post-career athlete investing? Will Gabriela Hearst&#8217;s design-forward, sustainability-led brand identity pull a new type of consumer into the supplement space?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: Maria Sharapova \/ Gabriela Hearst Brand Name: Amulet Deal Type: Personal Investment + Strategic Advisory (Sharapova) Announced: April 2026 Impact: Strengthens Amulet\u2019s positioning in premium wellness, while expanding both celebrities\u2019 presence in the fast-growing health and lifestyle investment space Maria Sharapova and luxury fashion designer Gabriela Hearst have jointly invested in Amulet, a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,13,15,160],"tags":[],"class_list":["post-41105","post","type-post","status-publish","format-standard","hentry","category-digital","category-investments","category-sports","category-tennis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maria Sharapova and Gabriela Hearst Invest in Wellness Brand Amulet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/maria-sharapova-and-gabriela-hearst-invest-in-wellness-brand-amulet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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Names: Maria Sharapova \/ Gabriela Hearst Brand Name: Amulet Deal Type: Personal Investment + Strategic Advisory (Sharapova) Announced: April 2026 Impact: Strengthens Amulet\u2019s positioning in premium wellness, while expanding both celebrities\u2019 presence in the fast-growing health and lifestyle investment space Maria Sharapova and luxury fashion designer Gabriela Hearst have jointly invested in Amulet, a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/maria-sharapova-and-gabriela-hearst-invest-in-wellness-brand-amulet\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-13T17:25:09+00:00","article_modified_time":"2026-04-13T17:25:18+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 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