{"id":41093,"date":"2026-04-13T15:32:31","date_gmt":"2026-04-13T15:32:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41093"},"modified":"2026-04-13T16:10:43","modified_gmt":"2026-04-13T16:10:43","slug":"kiki-rice-named-brand-ambassador-for-miniluxe","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/","title":{"rendered":"Kiki Rice Named Brand Ambassador for MiniLuxe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kiki-rice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kiki Rice<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/miniluxe\/\" target=\"_blank\" rel=\"noreferrer noopener\">MiniLuxe<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Represented By: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/company\/wasserman-media-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">THE\u00b7TEAM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Brand Ambassador + Investor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 13, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Elevates Rice\u2019s visibility beyond the court, strengthens MiniLuxe\u2019s connection to women\u2019s basketball fans<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nail care and services brand MiniLuxe has named NCAA basketball star Kiki Rice its first-ever brand ambassador, following UCLA&#8217;s championship victory over South Carolina on April 5.<\/li>\n\n\n\n<li>Rice also joins MiniLuxe as an investor, making this deal more than just a typical endorsement.<\/li>\n\n\n\n<li>Rather than pursuing a one-off partnership, Rice wanted to understand the business behind the brand, reflecting what she calls a &#8220;businesswoman mentality and a long-term view.&#8221;<\/li>\n\n\n\n<li>MiniLuxe CEO and co-founder Tony Tjan said Rice was chosen because she shares the brand&#8217;s values of empowerment and lives a life &#8220;on and off the court&#8221; that aligns with its core purpose.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kiki Rice is stepping into a brand new arena, the nail salon. The UCLA Bruins point guard, fresh off her team&#8217;s first-ever NCAA Women&#8217;s Basketball Championship, has been named the inaugural brand ambassador for nail care pioneer MiniLuxe, a historic first partnership for the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She joins not only as the face of the brand but also as an investor, signaling a deeper commitment than the typical celebrity deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rice said she&#8217;s been &#8220;very intentional&#8221; about the partnerships she pursues. What drew her in wasn&#8217;t just the product, it was the people and the environment. She likened the support system at MiniLuxe to the essential support staff behind every great athletic team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the court, Rice helped lead UCLA to its first-ever NCAA title, and was a key contributor as the Bruins posted a dominant 37-1 season. She was also honored as the Big Ten Women&#8217;s Basketball Tournament Most Outstanding Player this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rice has built an impressive endorsement portfolio that includes Jordan Brand for which she became the first-ever college athlete to sign an NIL deal back in October 2022, as well as Beats by Dre, Neutrogena, and Buick, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/lexie-brown-named-new-brand-ambassador-for-curel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lexie Brown made waves with her brand ambassador deal for Curel<\/a>, Rice&#8217;s move into beauty and nail care signals a growing trend of women&#8217;s basketball stars commanding top-tier lifestyle partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MiniLuxe, which has built its reputation on clean, ethical, and worker-friendly nail care, is making its first-ever ambassador play a big one. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/aja-wilson-partners-with-panini-america-for-exclusive-autographed-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">A&#8217;ja Wilson&#8217;s strategic equity-driven partnership with Panini America<\/a>, Rice&#8217;s dual role as ambassador and investor adds an entirely new dimension to what brand partnerships mean for today&#8217;s women athletes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEO Tony Tjan said the goal is to build with someone invested not just in MiniLuxe&#8217;s services, but in its people and the broader opportunity to elevate the nail care industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is a textbook case of where sports and beauty are heading. Rice isn&#8217;t just lending her face to a brand, she&#8217;s buying into the vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For MiniLuxe, landing a reigning NCAA champion as their first-ever ambassador right before her WNBA debut is a masterstroke of timing. The nail care industry, often undervalued in the beauty world, is now getting the same blue-chip athlete energy that sneaker and skincare brands have been tapping for years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this deal stand out is the investor component. Rice is putting her brand currency <em>and<\/em> her money where her manicure is. That&#8217;s a new era of athlete-brand relationships, one where the athlete isn&#8217;t just a spokesperson, but a stakeholder with real skin in the game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will we see more WNBA-bound athletes negotiate investor equity alongside ambassador deals as standard practice going forward? Could Kiki Rice&#8217;s presence attract more Gen Z consumers to a brand that, until now, has been more known for its ethical model than its cultural cache?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Kiki Rice Brand Name: MiniLuxe Represented By: THE\u00b7TEAM Deal Type: Brand Ambassador + Investor Announced: April 13, 2026 Impact: Elevates Rice\u2019s visibility beyond the court, strengthens MiniLuxe\u2019s connection to women\u2019s basketball fans Kiki Rice is stepping into a brand new arena, the nail salon. The UCLA Bruins point guard, fresh off her team&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,25,12,11,13,15],"tags":[165],"class_list":["post-41093","post","type-post","status-publish","format-standard","hentry","category-basketball","category-beauty","category-brand-ambassador","category-endorsements","category-investments","category-sports","tag-nil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kiki Rice Named Brand Ambassador for MiniLuxe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kiki Rice Named Brand Ambassador for MiniLuxe\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Kiki Rice Brand Name: MiniLuxe Represented By: THE\u00b7TEAM Deal Type: Brand Ambassador + Investor Announced: April 13, 2026 Impact: Elevates Rice\u2019s visibility beyond the court, strengthens MiniLuxe\u2019s connection to women\u2019s basketball fans Kiki Rice is stepping into a brand new arena, the nail salon. 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The UCLA Bruins point guard, fresh off her team&#8217;s [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-13T15:32:31+00:00","article_modified_time":"2026-04-13T16:10:43+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kiki Rice Named Brand Ambassador for MiniLuxe","datePublished":"2026-04-13T15:32:31+00:00","dateModified":"2026-04-13T16:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/"},"wordCount":637,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["NIL"],"articleSection":["Basketball","Beauty","Brand Ambassador","Endorsement Deals","Investments","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/","url":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/","name":"Kiki Rice Named Brand Ambassador for MiniLuxe","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-13T15:32:31+00:00","dateModified":"2026-04-13T16:10:43+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kiki-rice-named-brand-ambassador-for-miniluxe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kiki Rice Named Brand Ambassador for MiniLuxe"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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