{"id":41076,"date":"2026-04-12T17:17:10","date_gmt":"2026-04-12T17:17:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41076"},"modified":"2026-04-12T17:17:30","modified_gmt":"2026-04-12T17:17:30","slug":"liangelo-ball-named-new-brand-ambassador-for-twix","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/","title":{"rendered":"LiAngelo Ball Named New Brand Ambassador For Twix"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/liangelo-ball\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LiAngelo Ball<\/a> (GELO)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/twix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twix<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Brand Ambassador<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 10, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Boosts Twix\u2019s visibility with younger, music\u2011driven audiences while cementing Ball\u2019s transition from basketball prospect to cross\u2011platform entertainer and endorser<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LiAngelo Ball (GELO) has officially been named a brand ambassador for Twix, landing his first major snack\/food brand deal.<\/li>\n\n\n\n<li>The partnership arrives off the momentum of Ball&#8217;s 2025 breakout single &#8220;Tweaker&#8221; (No. 29, Billboard Hot 100), a Def Jam deal reportedly worth up to $13M, and his debut album <em>League of My Own<\/em>.<\/li>\n\n\n\n<li>Twix has consistently tapped musicians and entertainers over traditional athletes, past partners include <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nick-lachey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nick Lachey<\/a>, the <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ying-yang-twins\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ying Yang Twins<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/d-double-e\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">D Double E<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nella-rose\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nella Rose<\/a>.<\/li>\n\n\n\n<li>Ball&#8217;s commercial portfolio is expanding fast. The Twix deal follows a September 2025 equity and content partnership with Betr alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lonzo-ball\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lonzo Ball<\/a>, and a Don Julio-backed <em>League of My Own<\/em> album launch party in Los Angeles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">LiAngelo Ball, better known as GELO, is Twix&#8217;s newest brand ambassador, and the timing couldn&#8217;t be sharper. Ball&#8217;s journey from the G League to Lithuania to Mexico was the quiet prelude to one of music&#8217;s more unexpected breakout stories. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His 2025 single &#8220;Tweaker&#8221; hit No. 29 on the Billboard Hot 100, earned him a Def Jam deal reportedly worth up to $13M, and led to his debut album <em>League of My Own<\/em>, capped off by a Don Julio-sponsored launch party in LA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s also stayed active on the business side with releases in 2026, including new single &#8220;AYE.&#8221; Off the music side, his and Lonzo Ball&#8217;s September 2025 equity and content deal with Betr showed he was already moving like a brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twix, which has long favored entertainment-world talent: Nick Lachey for its Peanut Butter campaign, D Double E and Nella Rose for a 2024 holiday anthem, and the Ying Yang Twins for its 2025 Super Bowl activation, finds in Ball a rare crossover figure straddling sports culture, hip-hop, and Gen Z internet virality. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-e-l-f-cosmetics-on-show-yourse-l-f-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">FlaUjae Johnson&#8217;s partnership with e.l.f. Cosmetics<\/a> showed how athlete-artists can anchor authentic brand campaigns, and <a href=\"https:\/\/bookingagentinfo.com\/news\/shaquille-oneal-stars-in-new-campaign-for-turkcell\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shaquille O&#8217;Neal&#8217;s Turkcell spot<\/a> illustrated the enduring commercial pull of crossover sports personalities, Ball brings a comparable cultural electricity: just younger, and louder online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ball&#8217;s Twix deal is a signal worth paying attention to. Brands in the snack space have typically gravitated toward either mainstream pop stars or legacy athletes, Ball represents something different: a figure who went viral on the internet first, music second, and whose credibility comes almost entirely from cultural relevance rather than a r\u00e9sum\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Twix, a brand with a track record of leaning into music and entertainment rather than pure sports, chose him says something about how they&#8217;re reading the room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also brings something increasingly valuable: a built-in narrative. The journey from UCLA dropout to Lithuania to the G League to a No. 29 Billboard hit is genuinely interesting content, and Twix is clearly betting that story has commercial mileage left.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Ball&#8217;s &#8220;underdog who went viral&#8221; story give Twix a more authentic entry point into Gen Z than a bigger, more polished celebrity would? Could this partnership evolve into a longer creative campaign, given how content-driven Ball&#8217;s brand already is?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: LiAngelo Ball (GELO) Brand Name: Twix Deal Type: Brand Ambassador Announced: April 10, 2026 Impact: Boosts Twix\u2019s visibility with younger, music\u2011driven audiences while cementing Ball\u2019s transition from basketball prospect to cross\u2011platform entertainer and endorser LiAngelo Ball, better known as GELO, is Twix&#8217;s newest brand ambassador, and the timing couldn&#8217;t be sharper. Ball&#8217;s journey [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,11,23,18,15],"tags":[],"class_list":["post-41076","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-endorsements","category-hip-hop","category-music","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LiAngelo Ball Named New Brand Ambassador For Twix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiAngelo Ball Named New Brand Ambassador For Twix\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: LiAngelo Ball (GELO) Brand Name: Twix Deal Type: Brand Ambassador Announced: April 10, 2026 Impact: Boosts Twix\u2019s visibility with younger, music\u2011driven audiences while cementing Ball\u2019s transition from basketball prospect to cross\u2011platform entertainer and endorser LiAngelo Ball, better known as GELO, is Twix&#8217;s newest brand ambassador, and the timing couldn&#8217;t be sharper. Ball&#8217;s journey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-12T17:17:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-12T17:17:30+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LiAngelo Ball Named New Brand Ambassador For Twix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/","og_locale":"en_US","og_type":"article","og_title":"LiAngelo Ball Named New Brand Ambassador For Twix","og_description":"Celebrity Name: LiAngelo Ball (GELO) Brand Name: Twix Deal Type: Brand Ambassador Announced: April 10, 2026 Impact: Boosts Twix\u2019s visibility with younger, music\u2011driven audiences while cementing Ball\u2019s transition from basketball prospect to cross\u2011platform entertainer and endorser LiAngelo Ball, better known as GELO, is Twix&#8217;s newest brand ambassador, and the timing couldn&#8217;t be sharper. Ball&#8217;s journey [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-12T17:17:10+00:00","article_modified_time":"2026-04-12T17:17:30+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"LiAngelo Ball Named New Brand Ambassador For Twix","datePublished":"2026-04-12T17:17:10+00:00","dateModified":"2026-04-12T17:17:30+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/"},"wordCount":549,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Brand Ambassador","Endorsement Deals","Hip-Hop","Music","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/","url":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/","name":"LiAngelo Ball Named New Brand Ambassador For Twix","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-12T17:17:10+00:00","dateModified":"2026-04-12T17:17:30+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/liangelo-ball-named-new-brand-ambassador-for-twix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"LiAngelo Ball Named New Brand Ambassador For Twix"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=41076"}],"version-history":[{"count":1,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41076\/revisions"}],"predecessor-version":[{"id":41077,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41076\/revisions\/41077"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=41076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=41076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=41076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}