{"id":41068,"date":"2026-04-12T16:06:31","date_gmt":"2026-04-12T16:06:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41068"},"modified":"2026-04-12T16:06:45","modified_gmt":"2026-04-12T16:06:45","slug":"khloe-kardashian-named-brand-ambassador-for-its-a-10-haircare","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-named-brand-ambassador-for-its-a-10-haircare\/","title":{"rendered":"Khlo\u00e9 Kardashian Named Brand Ambassador for It\u2019s a 10 Haircare"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/khloe-kardashian\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khlo\u00e9 Kardashian<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/its-a-10-haircare\/\" target=\"_blank\" rel=\"noreferrer noopener\">It&#8217;s a 10 Haircare<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Brand Ambassador<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 10, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Elevates It\u2019s a 10 Haircare from salon staple to pop-culture player, while reinforcing Khlo\u00e9 Kardashian as a sought-after face for beauty, fashion, and CPG partnerships<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s a 10 Haircare has tapped Khlo\u00e9 Kardashian as its first-ever global brand ambassador, a role that eluded the brand for its entire 20-year run.<\/li>\n\n\n\n<li>The announcement, made April 10, 2026, coincides with the brand&#8217;s 20th anniversary, a major packaging rebrand rolling out in summer 2026, and founder Carolyn Aronson&#8217;s upcoming memoir release.<\/li>\n\n\n\n<li>The partnership encompasses public appearances, a multi-channel advertising campaign, and short-form video content throughout 2026.<\/li>\n\n\n\n<li>It&#8217;s a 10 Haircare generates $500 million in annual retail revenue across 140 international markets, selling roughly 11 million bottles of its hero Miracle Leave-In spray each year.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Khlo\u00e9 Kardashian is officially the face of It&#8217;s a 10 Haircare. On April 10, 2026, the brand announced the reality star and entrepreneur as its first-ever global brand ambassador, just as it celebrates its 20th anniversary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal will include a multi-channel advertising campaign, public appearances, and short-form video content throughout 2026, all anchored in the message of &#8220;salon-level reinvention, at home.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign will lean into Kardashian&#8217;s own personal reinvention story, including her time hosting the makeover series <em>Revenge Body<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2006 by CEO Carolyn Aronson, the brand sells around 11 million bottles of its iconic Miracle Leave-In spray annually and generates $500 million in retail revenue across 140 international markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a 10 previously featured singer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justine-skye\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justine Skye<\/a> as ambassador for its Coily Miracle line, and its men&#8217;s sub-brand Rewind It 10 has worked with names including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fat-joe\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fat Joe<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dj-khaled\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">DJ Khaled<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-kelce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Kelce<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Kardashian&#8217;s first partnership with the haircare brand. She has been on a notable brand-building run, recently <a href=\"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-launches-khloud-protein-chips\/\" target=\"_blank\" rel=\"noreferrer noopener\">launching her Khloud protein snack line<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-partners-with-fabletics-on-pureluxe-push-up-bra-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnering with Fabletics on its PureLuxe Push-Up Bra<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her other active partnerships include jewelry brand Bulgari and Christofle, and she co-owns fashion brand Good American alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/emma-grede\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Grede<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Kardashian partnership will also anchor the brand&#8217;s packaging rebrand, which begins rolling out in summer 2026 as a three-month Ulta Beauty exclusive before expanding to international markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a 10 Haircare has spent two decades without a celebrity face, choosing Kardashian as the <em>first-ever<\/em> ambassador sends a clear message: the brand isn&#8217;t playing it safe for its 20th anniversary, it&#8217;s betting on cultural relevance and a reinvention narrative that Kardashian genuinely embodies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Aronson took her time is worth noting. &#8220;We never paid them a dime,&#8221; she said of the celebrities who had organically praised the brand over the years. By waiting for someone who &#8220;chose them too,&#8221; the brand has positioned this as an authenticity play, which is exactly the kind of partnership consumers respond to in 2026&#8217;s skepticism-saturated endorsement landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kardashian, this adds a credible beauty anchor to a portfolio that now spans fashion (Good American), snacks (Khloud), podcasting (<em>Khlo\u00e9 in Wonder Land<\/em>), and fitness. With 298 million Instagram followers, even passive content creation from this deal has blockbuster reach potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could long-established \u201cquiet\u201d brands like It\u2019s a 10 become mainstream pop-culture players through carefully timed celebrity deals? What other heritage beauty brands would you like to see pair up with a modern celebrity ambassador next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Khlo\u00e9 Kardashian Brand Name: It&#8217;s a 10 Haircare Deal Type: Global Brand Ambassador Announced: April 10, 2026 Impact: Elevates It\u2019s a 10 Haircare from salon staple to pop-culture player, while reinforcing Khlo\u00e9 Kardashian as a sought-after face for beauty, fashion, and CPG partnerships Khlo\u00e9 Kardashian is officially the face of It&#8217;s a 10 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,11,17],"tags":[],"class_list":["post-41068","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Khlo\u00e9 Kardashian Named Brand Ambassador for It\u2019s a 10 Haircare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-named-brand-ambassador-for-its-a-10-haircare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khlo\u00e9 Kardashian Named Brand Ambassador for It\u2019s a 10 Haircare\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Khlo\u00e9 Kardashian Brand Name: It&#8217;s a 10 Haircare Deal Type: Global Brand Ambassador Announced: April 10, 2026 Impact: Elevates It\u2019s a 10 Haircare from salon staple to pop-culture player, while reinforcing Khlo\u00e9 Kardashian as a sought-after 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[&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-named-brand-ambassador-for-its-a-10-haircare\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-12T16:06:31+00:00","article_modified_time":"2026-04-12T16:06:45+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-named-brand-ambassador-for-its-a-10-haircare\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/khloe-kardashian-named-brand-ambassador-for-its-a-10-haircare\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Khlo\u00e9 Kardashian Named Brand Ambassador for It\u2019s a 10 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