{"id":41026,"date":"2026-04-11T06:00:42","date_gmt":"2026-04-11T06:00:42","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41026"},"modified":"2026-04-11T06:01:04","modified_gmt":"2026-04-11T06:01:04","slug":"zendaya-fronts-new-apparel-and-footwear-campaign-for-on","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/zendaya-fronts-new-apparel-and-footwear-campaign-for-on\/","title":{"rendered":"Zendaya Fronts New Apparel and Footwear Campaign for On"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/zendaya\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zendaya<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/on\/\" target=\"_blank\" rel=\"noreferrer noopener\">On<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Multi-year global brand partnership + co-created collection<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 9, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact<\/strong>: Zendaya&#8217;s first full co-designed footwear + apparel line with On; deepens On&#8217;s push beyond performance into lifestyle\/womenswear; anchored by a Spike Jonze campaign film<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zendaya and On have unveiled their first co-created collection of footwear and apparel, launched April 9, 2026, marking the deepest creative chapter yet in their multi-year brand partnership.<\/li>\n\n\n\n<li>The seven-piece collection features elevated sports and loungewear, including ribbed tank tops, parachute pants, and a new running shoe, the Cloudnova Moon, officially available to shop on the On website starting April 16.<\/li>\n\n\n\n<li>The campaign comes to life through a three-minute cinematic film titled &#8220;Shape of Dreams,&#8221; written and directed by Academy Award-winning filmmaker <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/spike-jonze\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spike Jonze<\/a>, set inside an imaginary world called The Dream Lab.<\/li>\n\n\n\n<li>Zendaya first announced a multi-year partnership with the sportswear brand in 2024, describing herself as a longtime fan who wore the shoes on set, while traveling, and while rehearsing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zendaya just leveled up her partnership with Swiss sportswear brand On, and this time, she didn&#8217;t just model the clothes. She helped design them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developed in close collaboration with On&#8217;s design team and longtime stylist Law Roach, the collection balances performance and personal style through refined silhouettes, color, and texture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pieces include ribbed tank tops, ribbed T-shirts, half-zip anoraks, coach jackets, drawstring midi skirts, parachute pants, and Bermuda shorts, woven together by a shared focus on function and form.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@brkicks\/video\/7627326172610694413\" data-video-id=\"7627326172610694413\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@brkicks\" href=\"https:\/\/www.tiktok.com\/@brkicks?refer=embed\">@brkicks<\/a> <p>Zendaya and On officially unveiled their first ever co-created collection of footwear and apparel. The collection is brought to life featuring a short film entitled \u201cShape of Dreams\u201d directed by Spike Jonze. (via on\/IG) <a title=\"on\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/on?refer=embed\">#on<\/a> <a title=\"zendaya\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zendaya?refer=embed\">#zendaya<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"zendayaon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zendayaon?refer=embed\">#zendayaon<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - B\/R Kicks - B\/R Kicks\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-BR-Kicks-7627326196342147853?refer=embed\">\u266c original sound &#8211; B\/R Kicks &#8211; B\/R Kicks<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The collection also introduces a new shoe, the Cloudnova Moon, and drops officially on April 16 online, in On stores, and at select retailers globally. It&#8217;s the latest milestone in a partnership that began in 2024 and has included the &#8220;Be Every You&#8221; and &#8220;Zone Dreamers&#8221; campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This time, with Oscar-winning director Spike Jonze behind the lens, the creative stakes are higher than ever. The three-minute campaign film, &#8220;Shape of Dreams,&#8221; is set inside Zendaya&#8217;s imagined design world, The Dream Lab, where silhouettes evolve, materials shift, and outfits stretch and shrink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/tom-holland-named-global-partner-for-vuori\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Holland partnered with Vuori<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/cynthia-erivo-partners-with-brooks-running-for-global-brand-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cynthia Erivo teamed with Brooks Running<\/a>, this deal shows how premium sportswear brands are increasingly betting on culture-first celebrities to crossover from performance to lifestyle markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond On, Zendaya continues to anchor <a href=\"https:\/\/bookingagentinfo.com\/brands\/louis-vuitton\/\" target=\"_blank\" rel=\"noreferrer noopener\">Louis Vuitton<\/a> as a brand ambassador, starring in the house&#8217;s 2026 Monogram anniversary campaign. On&#8217;s other major endorsement partners include investor and ambassador <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/roger-federer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Federer<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fka-twigs\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">FKA Twigs<\/a>, who fronted a training collection for the brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Zendaya collection is a key part of On&#8217;s strategy, with 10 percent of new customers now discovering the brand through apparel. The goal is to build a complete sportswear brand, and an apparel collection from Zendaya is well-positioned to accelerate that push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the screen, 2026 is a packed year for Zendaya, with A24&#8217;s &#8220;The Drama&#8221; alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/robert-pattinson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Pattinson<\/a>, the long-awaited third season of &#8220;Euphoria,&#8221; and a full slate of major film releases, making this campaign drop at a moment of peak cultural visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zendaya and Law Roach stepping in as co-designers signals a meaningful shift in how On wants to be seen: not just a running shoe, but a full lifestyle brand with genuine creative DNA. The Spike Jonze film is the kind of campaign investment that says, <em>we&#8217;re not just in sportswear anymore.<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Zendaya also starring in Louis Vuitton&#8217;s global Monogram anniversary campaign in 2026, brands are clearly competing for her at the highest tier of cultural endorsement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does co-designing a collection make a celebrity partnership more credible or is it still mostly marketing? Can On successfully compete with Nike and Adidas in lifestyle\/womenswear, or is it better off staying in its performance lane?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Zendaya Brand Name: On Deal Type: Multi-year global brand partnership + co-created collection Announced: April 9, 2026 Impact: Zendaya&#8217;s first full co-designed footwear + apparel line with On; deepens On&#8217;s push beyond performance into lifestyle\/womenswear; anchored by a Spike Jonze campaign film Zendaya just leveled up her partnership with Swiss sportswear brand On, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,176,175],"tags":[],"class_list":["post-41026","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-fitness","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zendaya Fronts New Apparel and Footwear Campaign for On<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/zendaya-fronts-new-apparel-and-footwear-campaign-for-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zendaya Fronts New Apparel and Footwear Campaign for On\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Zendaya Brand Name: On Deal Type: Multi-year global brand partnership + co-created collection Announced: April 9, 2026 Impact: Zendaya&#8217;s first full co-designed footwear + apparel line with On; deepens On&#8217;s push beyond performance into lifestyle\/womenswear; anchored by a Spike Jonze campaign film Zendaya just leveled up her partnership with Swiss sportswear brand On, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/zendaya-fronts-new-apparel-and-footwear-campaign-for-on\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-11T06:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-11T06:01:04+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zendaya Fronts New Apparel and Footwear Campaign for On","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/zendaya-fronts-new-apparel-and-footwear-campaign-for-on\/","og_locale":"en_US","og_type":"article","og_title":"Zendaya Fronts New Apparel and Footwear Campaign for On","og_description":"Celebrity Name: Zendaya Brand Name: On Deal Type: Multi-year global brand partnership + co-created collection Announced: April 9, 2026 Impact: Zendaya&#8217;s first full co-designed footwear + apparel line with On; 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