{"id":41023,"date":"2026-04-10T22:10:56","date_gmt":"2026-04-10T22:10:56","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41023"},"modified":"2026-04-10T22:11:15","modified_gmt":"2026-04-10T22:11:15","slug":"eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/","title":{"rendered":"Eladio Carri\u00f3n Teams Up With New Balance For New Sneaker Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/eladio-carrion\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eladio Carri\u00f3n<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/new-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Balance<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Ambassador \/ Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 6, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates New Balance\u2019s visibility in Latin music and global trap culture while cementing Carri\u00f3n as a repeat face of performance\u2011meets-lifestyle footwear<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grammy-winning Puerto Rican artist Eladio Carri\u00f3n is the face of New Balance&#8217;s Abzorb 2010 in the Neptune Gray\/Violet Crush colorway, dropped Easter Sunday, April 6, 2026.<\/li>\n\n\n\n<li>This marks Carri\u00f3n&#8217;s second campaign with New Balance since becoming the brand&#8217;s first-ever reggaeton ambassador in August 2024.<\/li>\n\n\n\n<li>Fresh off a 32-stop world tour including NYC&#8217;s Barclays Center, Carri\u00f3n is already prepping for another run, wearing the 2010s throughout.<\/li>\n\n\n\n<li>New Balance continues its music-culture strategy, having previously partnered with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rosalia\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosal\u00eda<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jack-harlow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jack Harlow<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ayra-starr\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ayra Starr<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eladio Carri\u00f3n\u00a0is lacing up once again with\u00a0New Balance. The Grammy-winning Puerto Rican Latin trap star is the face of the brand&#8217;s Abzorb 2010 lifestyle sneaker in its new Neptune Gray\/Violet Crush colorway, dropped on Easter Sunday, April 6.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Carri\u00f3n&#8217;s second campaign since becoming New Balance&#8217;s first-ever reggaeton ambassador in August 2024, a deal he announced on\u00a0<em>Complex Sneaker Shopping<\/em>, where he famously dropped nearly $48,000 on New Balance kicks. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He previously fronted the brand&#8217;s 9060 via Shoe Palace\/DTLR and headlined the NB 1000 &#8220;Dark Ice Wine&#8221; campaign alongside Foot Locker. Away from New Balance, Carri\u00f3n also holds brand deals with Google Pixel and MLB The Show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fresh off a monster 32-stop world tour, including a headline stop at NYC&#8217;s Barclays Center, that wrapped in Mexico City in February 2026, Carri\u00f3n is already gearing up for yet another run. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;ve been rocking it with everything on tour,&#8221; he said of the Abzorb 2010, adding that he expects fans at his upcoming shows to be wearing them too. Activations tied to the campaign in Puerto Rico and Latin America are also in the works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For New Balance, the move is a continuation of its music-first marketing strategy. The brand has built one of the most culturally credible rosters in sneakers, which includes\u00a0Rosal\u00eda\u00a0who\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/rosalia-fronts-fresh-204l-sneaker-campaign-for-new-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently fronted a bold, cinematic campaign for the NB 204L<\/a>, as well as\u00a0Jack Harlow\u00a0and\u00a0Ayra Starr. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carri\u00f3n even noted he wishes longtime friend\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bad-bunny\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny<\/a>\u00a0was on the team, though El Conejo is busy with his own\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/bad-bunny-has-partnered-with-adidas-to-launch-the-badbo-1-0-sneakers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas partnership<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With two campaigns deep, a growing sneaker catalog, and a solo collab widely anticipated, this partnership looks like it&#8217;s just warming up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New Balance isn&#8217;t just selling sneakers, it&#8217;s buying into cultural credibility. By building a roster that now stretches from Latin trap to Spanish avant-pop to Afrobeats, the brand is executing one of the smartest music-driven marketing plays in footwear right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eladio Carri\u00f3n was a natural fit from the start: a genuine, years-long fan of the brand before any contract was ever signed. That authenticity shows. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Carri\u00f3n&#8217;s tours bringing him in front of massive Latin audiences globally, New Balance is getting in front of a demographic that&#8217;s spending big on lifestyle sneakers. A full signature collab seems like a &#8220;when,&#8221; not an &#8220;if.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Eladio Carri\u00f3n become the long-term face of New Balance\u2019s lifestyle line, similar to how other artists anchor rival brands? Will activations in Puerto Rico and Latin America help New Balance crack new markets it hasn&#8217;t fully tapped yet?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Eladio Carri\u00f3n Brand Name: New Balance Deal Type: Brand Ambassador \/ Campaign Announced: April 6, 2026 Impact: Elevates New Balance\u2019s visibility in Latin music and global trap culture while cementing Carri\u00f3n as a repeat face of performance\u2011meets-lifestyle footwear Eladio Carri\u00f3n\u00a0is lacing up once again with\u00a0New Balance. The Grammy-winning Puerto Rican Latin trap star [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,23,36,18],"tags":[],"class_list":["post-41023","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-hip-hop","category-latin","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eladio Carri\u00f3n Teams Up With New Balance For New Sneaker Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eladio Carri\u00f3n Teams Up With New Balance For New Sneaker Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Eladio Carri\u00f3n Brand Name: New Balance Deal Type: Brand Ambassador \/ Campaign Announced: April 6, 2026 Impact: Elevates New Balance\u2019s visibility in Latin music and global trap culture while cementing Carri\u00f3n as a repeat face of performance\u2011meets-lifestyle footwear Eladio Carri\u00f3n\u00a0is lacing up once again with\u00a0New Balance. 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The Grammy-winning Puerto Rican Latin trap star [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-10T22:10:56+00:00","article_modified_time":"2026-04-10T22:11:15+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Eladio Carri\u00f3n Teams Up With New Balance For New Sneaker Campaign","datePublished":"2026-04-10T22:10:56+00:00","dateModified":"2026-04-10T22:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/"},"wordCount":579,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","Hip-Hop","Latin","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/","name":"Eladio Carri\u00f3n Teams Up With New Balance For New Sneaker Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-10T22:10:56+00:00","dateModified":"2026-04-10T22:11:15+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/eladio-carrion-teams-up-with-new-balance-for-new-sneaker-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Eladio Carri\u00f3n Teams Up With New Balance For New Sneaker Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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