{"id":41021,"date":"2026-04-10T21:42:20","date_gmt":"2026-04-10T21:42:20","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41021"},"modified":"2026-04-10T21:42:39","modified_gmt":"2026-04-10T21:42:39","slug":"jennie-named-global-brand-ambassador-for-ray-ban","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jennie-named-global-brand-ambassador-for-ray-ban\/","title":{"rendered":"Jennie Named Global Brand Ambassador for Ray-Ban"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennie-kim\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennie<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/ray-ban\/\">Ray-Ban<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Ambassador + Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 9, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Expands Ray-Ban\u2019s reach with Gen Z and K\u2011pop audiences while further cementing Jennie as a leading global fashion and beauty endorser<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK&#8217;s<\/a> Jennie has officially been named global brand ambassador for both Ray-Ban and its tech division, Ray-Ban Meta, with the inaugural campaign titled &#8220;Styles for Unfiltered Confidence.&#8221;<\/li>\n\n\n\n<li>The partnership formalizes a relationship that began when Jennie headlined Ray-Ban&#8217;s first-ever pop-up store opening in Seoul in September 2025.<\/li>\n\n\n\n<li>The announcement coincides with the debut of the Ray-Ban Meta Blayzer Optics (Gen 2), the brand&#8217;s sleekest optical silhouette to date, starting at $379 USD.<\/li>\n\n\n\n<li>The deal adds to a packed 2026 partnership run for Jennie, coming right after she was announced as part of Adidas Originals&#8217; global Superstars campaign alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/samuel-l-jackson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samuel L. Jackson<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ray-Ban, the iconic eyewear brand owned by <a href=\"https:\/\/bookingagentinfo.com\/brands\/essilorluxottica\/\" target=\"_blank\" rel=\"noreferrer noopener\">EssilorLuxottica<\/a>, has officially named BLACKPINK&#8217;s Jennie its newest global brand ambassador, aiming to connect with a new generation of fashion- and music-conscious consumers worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign features Jennie wearing &#8217;90s-inspired wrap shields, vintage-style metal frames, retro cat-eye silhouettes, and the new Ray-Ban Meta Blayzer Optics (Gen 2), available April 14. Ray-Ban praised her as &#8220;a living embodiment of the Ray-Ban DNA, ruled by a restless spirit for expression and innovation.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@rayban\/video\/7626682240704990486\" data-video-id=\"7626682240704990486\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@rayban\" href=\"https:\/\/www.tiktok.com\/@rayban?refer=embed\">@rayban<\/a> <p>A global cultural force. @JENNIE  joins the Ray-Ban family in 2026.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Ray-Ban - Ray-Ban\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Ray-Ban-7626682306526186262?refer=embed\">\u266c original sound &#8211; Ray-Ban &#8211; Ray-Ban<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fresh off an electrifying performance as the closing headliner of ComplexCon Hong Kong, Jennie&#8217;s cool mix of luxury and street style mirrors Ray-Ban&#8217;s own blend of timelessness and edge. The star is also lining up summer festival dates for 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond eyewear, Jennie&#8217;s fashion portfolio runs deep. She continues her long-standing <a href=\"https:\/\/bookingagentinfo.com\/brands\/chanel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chanel<\/a> ambassadorship, recently fronted the Bottari fragrance campaign for <a href=\"https:\/\/bookingagentinfo.com\/brands\/tamburins\/\">Tamburins<\/a>, and attended <a href=\"https:\/\/bookingagentinfo.com\/brands\/calvin-klein\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calvin Klein<\/a>&#8216;s Fall 2026 runway show in New York. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her collaboration instincts clearly span categories, much like when she <a href=\"https:\/\/bookingagentinfo.com\/news\/blackpinks-jennie-partners-with-frankies-bikinis-on-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Frankie&#8217;s Bikinis on a new collection<\/a> and when <a href=\"https:\/\/bookingagentinfo.com\/news\/blackpink-teams-up-with-mlb-and-new-era-for-cap-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK teamed up with MLB and New Era for a cap collection<\/a>, signaling a consistent crossover between music, fashion, and lifestyle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ray-Ban has a strong history of music-driven brand partnerships. The brand previously named <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lenny-kravitz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lenny Kravitz<\/a> as its brand ambassador and later <a href=\"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">appointed A$AP Rocky as its first-ever Creative Director<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a cold celebrity-brand marriage, it&#8217;s a relationship that was already playing out in public before any contract was signed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jennie had already worn the frames, already headlined a Ray-Ban activation in Seoul. The official ambassadorship is, in many ways, just a formalization. That authenticity is precisely what modern brand deals need to land.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s also a bigger strategic play here. Ray-Ban&#8217;s move reflects two converging trends: the growing global influence of K-pop as a cultural force, and intensifying competition from Asian-born eyewear brands like <a href=\"https:\/\/bookingagentinfo.com\/brands\/gentle-monster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gentle Monster<\/a> that are winning on cultural relevance with younger audiences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appointing Jennie isn&#8217;t just about eyewear, it&#8217;s about owning a conversation in markets where Ray-Ban needs to hold ground.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the timing with Ray-Ban Meta is no accident. Jennie isn&#8217;t just selling sunglasses, she&#8217;s the face of a $499 smart glasses product line. That&#8217;s a brand trusting a single ambassador to carry both its heritage and its technology story simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Jennie&#8217;s existing history with Ray-Ban make this feel more authentic than the average celebrity endorsement or is the &#8220;organic&#8221; angle just better marketing? With Jennie now fronting Ray-Ban Meta&#8217;s smart glasses, do K-pop ambassadors hold the key to making wearable tech aspirational for Gen Z?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Jennie Brand Name: Ray-Ban Deal Type: Global Ambassador + Campaign Announced: April 9, 2026 Impact: Expands Ray-Ban\u2019s reach with Gen Z and K\u2011pop audiences while further cementing Jennie as a leading global fashion and beauty endorser Ray-Ban, the iconic eyewear brand owned by EssilorLuxottica, has officially named BLACKPINK&#8217;s Jennie its newest global brand [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,20,18],"tags":[],"class_list":["post-41021","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jennie Named Global Brand Ambassador for Ray-Ban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jennie-named-global-brand-ambassador-for-ray-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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