{"id":41013,"date":"2026-04-10T15:19:11","date_gmt":"2026-04-10T15:19:11","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41013"},"modified":"2026-04-10T15:19:21","modified_gmt":"2026-04-10T15:19:21","slug":"stephen-curry-partners-with-sothebys-for-my-sneaker-free-agency-auction","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/stephen-curry-partners-with-sothebys-for-my-sneaker-free-agency-auction\/","title":{"rendered":"Stephen Curry Partners With Sotheby&#8217;s for \u2018My Sneaker Free Agency\u2019 Auction"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/stephen-curry\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stephen Curry<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/sothebys\/\">Sotheby&#8217;s<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Charity Auction \/ Sports Memorabilia Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 7, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates Curry\u2019s \u201csneaker free agency\u201d narrative into a global collectibles event, channels six-figure-plus proceeds to Eat.Learn.Play., and cements Sotheby\u2019s growing footprint in basketball and sneaker culture<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stephen Curry has launched a 75-lot online auction with Sotheby&#8217;s titled &#8220;The Stephen Curry Collection, My Sneaker Free Agency,&#8221; running from April 13 to April 28, 2026, showcasing dual-signed, game-worn, and tunnel-worn sneakers from his 2025\u20132026 season.<\/li>\n\n\n\n<li>After ending his 12-year partnership with <a href=\"https:\/\/bookingagentinfo.com\/brands\/under-armour\/\" target=\"_blank\" rel=\"noreferrer noopener\">Under Armour<\/a> in November 2025, Curry wore footwear from over a dozen brands, including <a href=\"https:\/\/bookingagentinfo.com\/brands\/nike\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/jordan-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jordan Brand<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/reebok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reebok<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/li-ning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Li-Ning<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/anta\/\" target=\"_blank\" rel=\"noreferrer noopener\">ANTA<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/new-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Balance<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/puma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Puma<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/and1\/\" target=\"_blank\" rel=\"noreferrer noopener\">AND1<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/brands\/on\/\">On<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/brands\/hoka\/\">Hoka<\/a>, creating an unprecedented chapter in sneaker history.<\/li>\n\n\n\n<li>High-value lots include game-worn Nike Kobe Protros, Puma Tyrese Haliburton PEs, Li-Ning Jimmy Butler 4s, and a rare 2010 Nike Hyperdunk PE, with top estimates reaching $50,000 USD.<\/li>\n\n\n\n<li>All proceeds from the auction will benefit the Currys&#8217; Eat.Learn.Play. Foundation, which supports children&#8217;s access to nutrition, education, and safe places to play.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stephen Curry is turning one of the most talked-about moves in sneaker history into a major moment for collectors, and for charity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The four-time NBA champion has teamed up with Sotheby&#8217;s to auction off more than 70 pairs of sneakers worn during his 2025\u201326 &#8220;sneaker free agency&#8221; season, with all proceeds going to his and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ayesha-curry\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ayesha Curry&#8217;s<\/a> Eat.Learn.Play. Foundation, which aims to ensure children in need have access to food, literacy, and safe places to play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The auction includes game-worn, tunnel-worn, and pre-game pieces, all pulling from a wide range of brands and moments across the season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Standout lots include a dual-signed Nike Kobe 6 Protro &#8220;Mambacita Sweet 16,&#8221; worn the very first night of his free agency, and a Nike Kobe 4 Protro &#8220;CHBL&#8221; from the night Curry dropped 48 points and 12 three-pointers to pass Michael Jordan for the most 40-point games after age 30.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Steph Curry Is Auctioning Off His Game-Worn Sneakers\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/149-te2bo1Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is the latest high-profile move from Curry, who has built a diverse off-court portfolio that spans brands like <a href=\"https:\/\/bookingagentinfo.com\/brands\/rakuten\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rakuten<\/a> with Curry <a href=\"https:\/\/bookingagentinfo.com\/news\/stephen-curry-teams-up-with-rakuten-canvvs-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teaming up with Rakuten x Canvvs on a new campaign<\/a>. alongside partnerships with Callaway Golf and PLEZi Nutrition. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off-court, Curry led all NBA players with an estimated $100 million in endorsement income last year, ranking second among the world&#8217;s highest-paid athletes overall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Sotheby&#8217;s, sports memorabilia has become one of its fastest-growing categories. The auction house has consistently broken over $9 million in aggregate sales since announcing its official NBA partnership, with an average of six bidders per lot in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The auction house has previously sold game-worn memorabilia tied to <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/michael-jordan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Jordan<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kobe-bryant\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kobe Bryant<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lebron-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James<\/a>, the latter featuring in a <a href=\"https:\/\/bookingagentinfo.com\/news\/lebron-james-teams-up-with-mercedes-benz-for-custom-maybach-s-680-project\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom Maybach S 680 project with Mercedes-Benz<\/a>. Bidding opens April 13 and closes April 28, all online via Sotheby&#8217;s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a sneaker auction, it&#8217;s a cultural statement. Stephen Curry spent an entire NBA season treating his feet like a storytelling device, and now Sotheby&#8217;s is giving that story a permanent home in the collector&#8217;s market. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the sneaker world, this auction reframes what &#8220;free agency&#8221; even means, it&#8217;s no longer just about which brand wins Curry&#8217;s signature. It&#8217;s about the fact that he turned an industry transition into a 75-lot celebration of basketball footwear history, and used it to fund children&#8217;s futures. The move shows how today&#8217;s superstar athletes are becoming curators of culture, not just brand representatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which sneaker brand do you think ultimately wins Stephen Curry&#8217;s signature deal, and does this auction change your read on who has the edge? Could Curry&#8217;s &#8220;sneaker free agency&#8221; model become a blueprint for other NBA stars looking to exit long-term brand deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Stephen Curry Brand Name: Sotheby&#8217;s Deal Type: Charity Auction \/ Sports Memorabilia Partnership Announced: April 7, 2026 Impact: Elevates Curry\u2019s \u201csneaker free agency\u201d narrative into a global collectibles event, channels six-figure-plus proceeds to Eat.Learn.Play., and cements Sotheby\u2019s growing footprint in basketball and sneaker culture Stephen Curry is turning one of the most talked-about [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[],"class_list":["post-41013","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stephen Curry Partners With Sotheby&#039;s for \u2018My Sneaker Free Agency\u2019 Auction<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/stephen-curry-partners-with-sothebys-for-my-sneaker-free-agency-auction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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