{"id":41009,"date":"2026-04-10T14:19:04","date_gmt":"2026-04-10T14:19:04","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41009"},"modified":"2026-04-10T14:19:15","modified_gmt":"2026-04-10T14:19:15","slug":"rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/","title":{"rendered":"Rob Rausch Teams Up With Kosas for Lip Pulse Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/robert-rausch\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Rausch<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/kosas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kosas<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Campaign \/ Face of Product<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>Early April 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Rausch&#8217;s second major beauty partnership; marks Kosas&#8217; first male-led campaign with a reality TV personality<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rob Rausch is the new face of Kosas&#8217; Lip Pulse, a high-impact lip plumper that promises visibly fuller lips with a glassy shine, and retails for $25 USD. <\/li>\n\n\n\n<li>This is Rausch&#8217;s second major beauty deal, following his earlier appearance on a MAC Cosmetics x Sephora billboard in Times Square, making beauty a growing lane in his brand portfolio.<\/li>\n\n\n\n<li>Kosas leaned into emotional storytelling for the campaign, framing it around the internet&#8217;s obsession with &#8220;yearning&#8221; and heartthrob energy rather than a traditional beauty shoot.<\/li>\n\n\n\n<li>Kosas has previously partnered with A-listers including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hailey-rhode-bieber\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Bieber<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kim-kardashian\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Kardashian<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gwyneth-paltrow\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gwyneth Paltrow<\/a>, and now adds a buzzy reality TV star to its brand orbit for the first time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rob Rausch is officially in his beauty era, and he&#8217;s showing no signs of slowing down. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Traitors<\/em> winner and former <em>Love Island USA<\/em> contestant has been tapped as the face of Kosas&#8217; newest launch, Lip Pulse, marking his second major beauty partnership after landing a MAC Cosmetics x Sephora billboard in Times Square. It&#8217;s a remarkable run for someone who, not long ago, was best known for wrangling snakes in Alabama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than going the traditional beauty campaign route, Kosas shaped the project around social media&#8217;s fixation on yearning, tapping into the heartthrob energy and emotional tension that audiences have come to associate with Rausch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand teased the campaign on Instagram with the caption: &#8220;lip pulse is a plumper powered by sensation \u2014 designed to mimic the rhythm of a heartbeat and the rush of blood beneath the skin, like first falling in love.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just weeks prior, Rob <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-rausch-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed with UTA for full representation<\/a>, a move that has clearly opened major brand doors fast. He&#8217;s also <a href=\"https:\/\/bookingagentinfo.com\/news\/rob-rausch-fronts-crown-royal-x-realtree-capsule-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the Crown Royal x Realtree Capsule Collection<\/a>, showing his brand appeal stretches well beyond the beauty aisle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Lip Pulse product itself is clinically tested to improve lip volume up to 58%, with 100% of users in a consumer perception study agreeing it doesn&#8217;t dry out lips, and it retails for $25 USD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kosas, this campaign represents a notable shift. The brand has previously leaned on celebrities like Hailey Bieber, Kim Kardashian, and Gwyneth Paltrow to drive buzz. Rausch is its first high-profile male reality TV face, signaling the brand is actively chasing culture, not just beauty circles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kosas isn&#8217;t just selling lip gloss, they&#8217;re selling a feeling. By anchoring their Lip Pulse campaign to &#8220;yearning&#8221; and casting Rob Rausch, a man whose fan base will genuinely feel something watching him on screen, the brand is doing something smart: using emotion as the product. This isn&#8217;t a celebrity sticker on a beauty launch; it&#8217;s a fully committed cultural play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Rausch, this move is equally strategic. Two major beauty deals in under two months (MAC Cosmetics and now Kosas) tells you that he is positioning himself not as a reality TV flash-in-the-pan, but as a genuine crossover commodity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Crown Royal x Realtree deal showed he could appeal to a rugged, lifestyle-driven audience. The beauty deals show he can hold the softer, aspirational space too. That&#8217;s rare range for a newcomer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kosas has historically been an aspirational women&#8217;s beauty brand, does featuring a male face risk alienating their core audience, or does it smartly expand it? Does a reality star leading a beauty campaign make you more likely to try the product?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Rob Rausch Brand Name: Kosas Deal Type: Brand Campaign \/ Face of Product Announced: Early April 2026 Impact: Rausch&#8217;s second major beauty partnership; marks Kosas&#8217; first male-led campaign with a reality TV personality Rob Rausch is officially in his beauty era, and he&#8217;s showing no signs of slowing down. The Traitors winner and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17],"tags":[],"class_list":["post-41009","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rob Rausch Teams Up With Kosas for Lip Pulse Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rob Rausch Teams Up With Kosas for Lip Pulse Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Rob Rausch Brand Name: Kosas Deal Type: Brand Campaign \/ Face of Product Announced: Early April 2026 Impact: Rausch&#8217;s second major beauty partnership; marks Kosas&#8217; first male-led campaign with a reality TV personality Rob Rausch is officially in his beauty era, and he&#8217;s showing no signs of slowing down. 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The Traitors winner and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-10T14:19:04+00:00","article_modified_time":"2026-04-10T14:19:15+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Rob Rausch Teams Up With Kosas for Lip Pulse Campaign","datePublished":"2026-04-10T14:19:04+00:00","dateModified":"2026-04-10T14:19:15+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/"},"wordCount":608,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/","name":"Rob Rausch Teams Up With Kosas for Lip Pulse Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-10T14:19:04+00:00","dateModified":"2026-04-10T14:19:15+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-kosas-for-lip-pulse-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Rob Rausch Teams Up With Kosas for Lip Pulse Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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