{"id":41005,"date":"2026-04-10T13:24:58","date_gmt":"2026-04-10T13:24:58","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41005"},"modified":"2026-04-10T13:25:17","modified_gmt":"2026-04-10T13:25:17","slug":"christina-aguilera-teams-up-with-nexxus-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/christina-aguilera-teams-up-with-nexxus-for-new-campaign\/","title":{"rendered":"Christina Aguilera Teams Up With Nexxus For New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/christina-aguilera\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christina Aguilera<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/nexxus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nexxus<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Campaign Face \/ Ambassador<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 8, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Positions Aguilera as the face of protein science\u2013driven hair repair, while strengthening Nexxus\u2019 celebrity-led marketing strategy across digital, social, and out-of-home platforms<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Christina Aguilera is the new face of Nexxus&#8217; Keraphix Collection, fronting the brand&#8217;s debut &#8220;Nexxtina&#8221; campaign rooted in protein science hair repair.<\/li>\n\n\n\n<li>The star product of the campaign is the new Keraphix Liquid Crystallizer Leave-In Treatment, with the first creative ad dropping April 23 across digital, social, and out-of-home. A preview projection is set for NYC&#8217;s Domino Sugar Factory on April 21.<\/li>\n\n\n\n<li>The Keraphix Liquid Crystallizer claims to deliver 34x stronger hair in just one use, powered by Nexxus&#8217; proprietary Keratin Resistance Therapy (KRT) technology developed over 15 years of R&amp;D.<\/li>\n\n\n\n<li>Nexxus has built a clear celebrity playbook, previously partnering with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lindsay-lohan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lindsay Lohan<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sofia-richie\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sofia Richie Grainge<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hailee-steinfeld\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailee Steinfeld<\/a>, making Aguilera the biggest name yet in the brand&#8217;s growing roster.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Grammy-winning pop icon Christina Aguilera is the new face of Nexxus&#8217; revamped Keraphix Collection, starring in the brand&#8217;s &#8220;Nexxtina&#8221; campaign announced April 8, 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aguilera says her hair has been through it all (bleaching, crimping, highlighting) which is exactly why she connected with the Keraphix line, calling it &#8220;a total game-changer for strengthening hair against breakage.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection uses KRT (Keratin Resistance Therapy), a breakthrough technology that rebuilds hair from within using liquid crystal serine amino acid, strengthening strands from cuticle to cortex, not just patching damage on the surface. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full line includes a Damage Repair Shampoo, Conditioner, and the hero Liquid Crystallizer Leave-In Treatment, available now at Ulta, Target, CVS, and Amazon.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nexxushaircare\/video\/7626481024528092429\" data-video-id=\"7626481024528092429\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@nexxushaircare\" href=\"https:\/\/www.tiktok.com\/@nexxushaircare?refer=embed\">@nexxushaircare<\/a> <p>Nexxtina \ud83e\uddec\ud83d\udc9c @Christina Aguilera\u2019s hair has lived many lives\u2026 And Nexxus\u2019 Keraphix Liquid Crystalizer Leave-In Treatment is the product that can keep up. Smooth and resilient hair, powered by protein science. <a title=\"xtina\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/xtina?refer=embed\">#xtina<\/a> <a title=\"nexxus\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nexxus?refer=embed\">#nexxus<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Nexxus Hair Care\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7626481107873155854?refer=embed\">\u266c original sound &#8211; Nexxus Hair Care<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership fits into a well-established Nexxus celebrity playbook. In 2024, the Unilever-owned brand tapped Lindsay Lohan for the nostalgic &#8220;The Style Swap&#8221; campaign, then named Sofia Richie Grainge ambassador of its TikTok-inspired Styling Line. In 2025, Hailee Steinfeld fronted &#8220;Get Hy With NEXXUS.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aguilera now steps in as the biggest cultural name in the lineup, much like how <a href=\"https:\/\/bookingagentinfo.com\/news\/crystal-renee-hayslett-partners-with-ors-hair-care-on-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crystal Renee Hayslett partnered with ORS Hair Care<\/a> in a similarly personal hair care collaboration built around authentic brand alignment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Aguilera, beauty partnerships aren&#8217;t new territory. She renewed her long-running fragrance license deal with <a href=\"https:\/\/bookingagentinfo.com\/brands\/revlon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revlon<\/a> in September 2025, with a new Gen Z-focused scent set to launch in 2026, extending a collaboration that has spanned over a decade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, she also teamed up with LGBTQ+ dating app <a href=\"https:\/\/bookingagentinfo.com\/brands\/grindr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grindr<\/a> as a &#8220;wingwoman,&#8221; replacing the app&#8217;s signature notification sound with a clip from her hit &#8220;Come On Over Baby&#8221; ahead of her Portola Music Festival headline set.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Nexxus deal, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/normani-expands-shein-partnership-with-second-drop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Normani&#8217;s expanding SHEIN partnership<\/a>, shows how today&#8217;s top artists are layering brand deals that speak directly to their personal identity and fanbase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nexxus is clearly leaning into a formula that works: pair a pop culture icon with a product story that feels personal, not just promotional. Aguilera&#8217;s decades of bleaching and heat styling make her a credible spokesperson, this isn&#8217;t a random celebrity drop, it&#8217;s a calculated match. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Nexxtina&#8221; name itself is clever branding, fusing the artist&#8217;s identity with the product line to create a campaign that feels like a character moment rather than a commercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s also notable is that Nexxus is clearly upgrading its celebrity tier year over year: from Lohan and Richie Grainge to Steinfeld, and now Aguilera, who brings global recognition and a dedicated beauty-conscious fanbase. It signals the brand is investing seriously in reclaiming shelf relevance in a crowded haircare market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Nexxus working its way up the celebrity tier each year, who might they tap next, and is there a ceiling to how far celebrity science-backed haircare can go? Do celebrity-backed \u201cscience first\u201d campaigns like\u00a0\u201cNexxtina\u201d\u00a0make you more likely to try a new hair product?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Christina Aguilera Brand Name: Nexxus Deal Type: Campaign Face \/ Ambassador Announced: April 8, 2026 Impact: Positions Aguilera as the face of protein science\u2013driven hair repair, while strengthening Nexxus\u2019 celebrity-led marketing strategy across digital, social, and out-of-home platforms Grammy-winning pop icon Christina Aguilera is the new face of Nexxus&#8217; revamped Keraphix Collection, starring [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,18],"tags":[],"class_list":["post-41005","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Christina Aguilera Teams Up With Nexxus For New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/christina-aguilera-teams-up-with-nexxus-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christina Aguilera Teams Up With Nexxus For New Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Christina Aguilera Brand Name: Nexxus Deal Type: Campaign Face \/ Ambassador Announced: April 8, 2026 Impact: Positions Aguilera as the face of protein science\u2013driven hair repair, while strengthening Nexxus\u2019 celebrity-led marketing strategy across digital, social, and out-of-home platforms Grammy-winning pop icon Christina Aguilera is the new face of Nexxus&#8217; 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