{"id":40879,"date":"2026-04-07T12:24:20","date_gmt":"2026-04-07T12:24:20","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40879"},"modified":"2026-04-08T04:38:38","modified_gmt":"2026-04-08T04:38:38","slug":"tom-brady-stars-in-sharkninjas-tom-upgrady-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tom-brady-stars-in-sharkninjas-tom-upgrady-campaign\/","title":{"rendered":"Tom Brady Stars In SharkNinja&#8217;s \u201cTom Upgrady\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tom-brady\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Brady<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/sharkninja\/\" target=\"_blank\" rel=\"noreferrer noopener\">SharkNinja<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Global Brand Ambassadorship \u2014 Campaign Activation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 6, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Expected to boost SharkNinja\u2019s outdoor category sales and reinforce Ninja as a go\u2011to name for premium backyard cooking and entertaining, while further cementing Brady as a lifestyle and culinary\u2011adjacent endorser in his post\u2011NFL era<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SharkNinja and Tom Brady launched the &#8220;Tom Upgrady&#8221; campaign on April 6, 2026, aimed at helping families make better use of their outdoor spaces ahead of summer.<\/li>\n\n\n\n<li>To kick off the campaign, Brady surprised families across the greater Boston area, personally outfitting their backyards with products from Ninja&#8217;s outdoor portfolio, and each family received a surprise FaceTime call from Brady as the &#8220;Tom Upgrady&#8221; van pulled up.<\/li>\n\n\n\n<li>Featured products include the Ninja FlexFlame Outdoor Cooking System, Fireside360 Outdoor Heater &amp; Firepit, FrostVault Cooler, and the Woodfire Pro Connect Outdoor Grill &amp; Smoker.<\/li>\n\n\n\n<li>The campaign runs all summer long, with Ninja inviting fans to share their backyard setups by tagging @NinjaKitchen and using #TomUpgrady for a chance to receive the &#8220;MVP treatment.&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tom Brady is bringing championship energy to the backyard this summer. SharkNinja officially launched its &#8220;Tom Upgrady&#8221; campaign on April 6, 2026, in partnership with the seven-time Super Bowl champion, who serves as the brand&#8217;s global ambassador. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To kick off the campaign, Brady surprised families across the greater Boston area, personally outfitting their backyards with Ninja&#8217;s outdoor product lineup, with each family receiving a surprise FaceTime call from Brady as the &#8220;Tom Upgrady&#8221; van arrived at their door.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ninja\u00ae and Tom Brady Debut \u201cTom Upgrady\u201d Campaign Featuring Surprise Backyard Upgrades\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-UUqWq7OwTw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was designed to reimagine how families use and enjoy their outdoor spaces, and runs all summer with fans invited to tag @NinjaKitchen and use #TomUpgrady for a chance to receive the &#8220;MVP treatment.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featured products include the Ninja FlexFlame Outdoor Cooking System, Fireside360 Outdoor Heater &amp; Firepit, FrostVault Cooler, and the Woodfire Pro Connect Outdoor Grill &amp; Smoker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is the latest chapter of Brady&#8217;s multi-year global ambassadorship with SharkNinja, which first launched in October 2025 with a playful Ninja CRISPi PRO campaign built around his viral Netflix roast. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership extends beyond marketing. Brady works behind the scenes infusing his championship performance principles across SharkNinja&#8217;s global team and joins forces on philanthropic engagements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SharkNinja has previously partnered with celebrities including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kevin-hart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Hart<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-beckham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham<\/a> as part of its strategy of pairing products with high-profile names. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond SharkNinja, Brady has been on an endorsement spree since retiring, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/travis-kelce-named-global-brand-ambassador-for-tommy-hilfiger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Kelce, who was named Global Brand Ambassador for Tommy Hilfiger<\/a> in a high-profile lifestyle partnership. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brady recently <a href=\"https:\/\/bookingagentinfo.com\/news\/tom-brady-partners-with-ferrero-for-soccer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with chocolate maker Ferrero<\/a> in a campaign tied to the 2026 World Cup. Brady also appeared in Super Bowl ads for Pizza Hut and Dunkin&#8217; Donuts in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brady and SharkNinja are proving that sports star endorsements work best when they feel earned. Brady isn&#8217;t just slapping his name on a product, he&#8217;s knocking on real doors, showing up in real backyards, and FaceTiming surprised families.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SharkNinja, tapping into the &#8220;outdoor living gap,&#8221; where millions of Americans have backyards they barely use, is savvy positioning ahead of the summer grilling season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Brady, who has become one of the busiest endorsers in sports retirement (SharkNinja, Ferrero, Pizza Hut, Dunkin&#8217;), the through-line is clear: he&#8217;s building a post-NFL brand rooted in everyday life, not just trophies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does seeing a seven-time Super Bowl champion surprise families in their backyards make SharkNinja&#8217;s products feel more premium or more accessible? Is Brady\u2019s post\u2011NFL brand strategy strengthening or diluting his legacy in your eyes?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Tom Brady Brand Name: SharkNinja Deal Type: Global Brand Ambassadorship \u2014 Campaign Activation Announced: April 6, 2026 Impact: Expected to boost SharkNinja\u2019s outdoor category sales and reinforce Ninja as a go\u2011to name for premium backyard cooking and entertaining, while further cementing Brady as a lifestyle and culinary\u2011adjacent endorser in his post\u2011NFL era Tom [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,19,15],"tags":[],"class_list":["post-40879","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tom Brady Stars In SharkNinja&#039;s \u201cTom Upgrady\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tom-brady-stars-in-sharkninjas-tom-upgrady-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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