{"id":40870,"date":"2026-04-07T08:50:08","date_gmt":"2026-04-07T08:50:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40870"},"modified":"2026-04-07T08:50:31","modified_gmt":"2026-04-07T08:50:31","slug":"peggy-gou-partners-with-beauty-of-joseon-on-sunscreen-launch","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/peggy-gou-partners-with-beauty-of-joseon-on-sunscreen-launch\/","title":{"rendered":"Peggy Gou Partners With Beauty of Joseon On Sunscreen Launch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/peggy-gou\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peggy Gou<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/beauty-of-joseon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beauty of Joseon<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Global Ambassador \u2014 Product Launch Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>Early April 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Expands Beauty of Joseon\u2019s global visibility, strengthens Gou\u2019s fashion-beauty footprint, and pushes K-beauty sun care further into the mainstream<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Peggy Gou, first appointed as Beauty of Joseon&#8217;s global ambassador in July 2025, is back to front the brand&#8217;s newest skincare launch: the Dayscreen Moisturizer SPF 30.<\/li>\n\n\n\n<li>The Dayscreen is a green tea-powered, 2-in-1 moisturizer and SPF 30 hybrid designed for all-day wear with zero white cast, expanding Beauty of Joseon&#8217;s already cult-status sunscreen lineup.<\/li>\n\n\n\n<li>The product is available via Sephora and Beauty of Joseon&#8217;s direct channels, building on the brand&#8217;s landmark U.S. retail debut at Sephora in July 2025.<\/li>\n\n\n\n<li>The launch signals Beauty of Joseon&#8217;s continued push to grow globally, using Gou&#8217;s cross-cultural influence to bridge K-beauty tradition with mainstream Western skincare consumers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Peggy Gou is stepping back into the spotlight for Beauty of Joseon, this time to unveil the brand&#8217;s newest launch: the Dayscreen Moisturizer SPF 30.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The K-beauty brand has tapped its global ambassador to front the new Dayscreen, a green tea-powered hybrid that hydrates and protects skin in one step, absorbs fast, and leaves zero white cast. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product joins Beauty of Joseon&#8217;s growing sunscreen family, which now spans formulas for every skin preference, from the original viral Relief Sun to last year&#8217;s dewy Day Dew SPF 50.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the second major product launch Gou has headlined for the brand since she was first named global ambassador and starred in the equestrian-themed &#8220;Not Our First Rodeo&#8221; campaign for the Day Dew Sunscreen SPF 50.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@beautyofjoseon_official\/video\/7537123539242077448\" data-video-id=\"7537123539242077448\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@beautyofjoseon_official\" href=\"https:\/\/www.tiktok.com\/@beautyofjoseon_official?refer=embed\">@beautyofjoseon_official<\/a> <p>BOJ x @peggygou_official The face of a generation. The SPF changing the game. Discover Day Dew Sunscreen \u2014  the SPF that hits like Peggy. *Day Dew Sunscreen is only available in the US <a title=\"beautyofjoseon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beautyofjoseon?refer=embed\">#beautyofjoseon<\/a> <a title=\"peggygou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/peggygou?refer=embed\">#peggygou<\/a> <a title=\"daydewsunscreen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/daydewsunscreen?refer=embed\">#daydewsunscreen<\/a> <a title=\"sunscreen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sunscreen?refer=embed\">#sunscreen<\/a> <a title=\"spf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spf?refer=embed\">#spf<\/a><\/p> <a target=\"_blank\" title=\"\u266c \uc624\ub9ac\uc9c0\ub110 \uc0ac\uc6b4\ub4dc - Beauty of Joseon - Beauty of Joseon\" href=\"https:\/\/www.tiktok.com\/music\/\uc624\ub9ac\uc9c0\ub110-\uc0ac\uc6b4\ub4dc-Beauty-of-Joseon-7537123682813135632?refer=embed\">\u266c \uc624\ub9ac\uc9c0\ub110 \uc0ac\uc6b4\ub4dc &#8211; Beauty of Joseon &#8211; Beauty of Joseon<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The move also coincided with Beauty of Joseon&#8217;s landmark Sephora debut, its first major U.S. retail expansion The brand&#8217;s U.S. sales goal sits at $120 million, with Sephora playing a central role in hitting that target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the beauty shelf, Gou has been equally busy building her brand portfolio. She recently designed a limited-edition bottle for Don Julio 1942 and collaborated with Alpha Industries on a limited capsule blending military precision and nightlife energy She has also been named a global ambassador for Maybelline New York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This brand strategy is not unlike what we&#8217;ve seen from other artists crossing into beauty, much like how <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-features-justin-bieber-in-rhode-launch-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Bieber brought Justin Bieber into her Rhode launch campaign<\/a> to amplify cultural reach, or how <a href=\"https:\/\/bookingagentinfo.com\/news\/megan-moroney-fronts-revlon-be-unforgettable-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Moroney fronted Revlon&#8217;s Be Unforgettable campaign<\/a> to bridge music fandom and beauty consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Beauty of Joseon, the Gou partnership continues a pattern of culturally intentional casting. Prior to Gou, the brand had also run a campaign featuring designer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sandy-liang-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sandy Liang<\/a>, signaling a deliberate effort to reach style-savvy Western audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just another celebrity slapping their name on a sunscreen. Peggy Gou and Beauty of Joseon are now entering their second product launch together, and that consistency is rare in a beauty landscape that often burns through ambassadors fast. What started as a splashy Sephora debut moment has quietly become a durable brand relationship. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beauty of Joseon is playing a long game: each Gou-led launch expands its SPF lineup while keeping the same face front and center, building genuine brand equity rather than chasing a one-time viral hit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gou, it&#8217;s a smart play too, adding a K-beauty anchor to a portfolio that already spans tequila, military fashion, and cosmetics. She&#8217;s not just a DJ with deals; she&#8217;s becoming a cultural commerce engine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a DJ-led sunscreen launch make you more curious to try K-beauty SPF? Are music stars becoming the new faces of skincare more than traditional actors and models?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Peggy Gou Brand Name: Beauty of Joseon Deal Type: Global Ambassador \u2014 Product Launch Campaign Announced: Early April 2026 Impact: Expands Beauty of Joseon\u2019s global visibility, strengthens Gou\u2019s fashion-beauty footprint, and pushes K-beauty sun care further into the mainstream Peggy Gou is stepping back into the spotlight for Beauty of Joseon, this time [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,39,11,18],"tags":[],"class_list":["post-40870","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-electronic","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peggy Gou Partners With Beauty of Joseon On Sunscreen Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/peggy-gou-partners-with-beauty-of-joseon-on-sunscreen-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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