{"id":40866,"date":"2026-04-07T07:58:31","date_gmt":"2026-04-07T07:58:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40866"},"modified":"2026-04-07T08:00:33","modified_gmt":"2026-04-07T08:00:33","slug":"hailey-bieber-features-justin-bieber-in-rhode-launch-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-features-justin-bieber-in-rhode-launch-campaign\/","title":{"rendered":"Hailey Bieber Features Justin Bieber In Rhode Launch Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hailey-rhode-bieber\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Bieber<\/a> &amp; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-bieber\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Bieber<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/rhode\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rhode<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Creative Collaboration \/ Limited-Edition Product Launch Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 6, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Elevates Rhode into playful spotwear and acne-care, deepens the brand\u2019s couple-driven storytelling, and keeps both Biebers top-of-mind with beauty and festival audiences heading into Coachella season<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hailey Bieber&#8217;s Rhode has unveiled a new capsule collaboration with Justin Bieber, featuring three new products: Spotwear hydrocolloid pimple stickers, a Peptide Lip Treatment in Caramelized Banana, and a Peptide Eye Prep in Banana Peel, marketed under the name Rhode x The Biebers.<\/li>\n\n\n\n<li>Spotwear launches in five shapes: mushroom, daisy, jelly bean, curve, and bubble, all designed by Justin Bieber. Made with 100% hydrocolloid, the patches are waterproof and built to minimize the appearance of blemishes while absorbing excess oil.<\/li>\n\n\n\n<li>The drop is timed to Coachella, where Justin Bieber is headlining on April 11 and 18. The collection officially goes live on April 13 at 9 a.m. PST on rhodeskin.com, with a waitlist already live.<\/li>\n\n\n\n<li>Rhode is coming off a massive business run, having been acquired by e.l.f. Beauty in 2025, launched its first Sephora retail partnership, and recorded $128.2 million in sales for the quarter ending December 31, 2025, while ranking as the top brand in Sephora North America.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hailey Bieber has officially brought her husband Justin Bieber into the fold at Rhode, and the timing couldn&#8217;t be more calculated. The couple&#8217;s new collection, Rhode x The Biebers, drops April 13, 2026, timed perfectly to Justin&#8217;s headline run at Coachella, where he performs April 11 and 18.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The three-piece lineup: Spotwear hydrocolloid pimple stickers, a Peptide Lip Treatment in Caramelized Banana, and a Peptide Eye Prep in Banana Peel, marks Rhode&#8217;s first-ever entry into the pimple patch category.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lvsbieber\/video\/7625742217910471943\" data-video-id=\"7625742217910471943\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lvsbieber\" href=\"https:\/\/www.tiktok.com\/@lvsbieber?refer=embed\">@lvsbieber<\/a> <p>obsessed <a title=\"justinbieber\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/justinbieber?refer=embed\">#justinbieber<\/a> <a title=\"haileybieber\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/haileybieber?refer=embed\">#haileybieber<\/a> <a title=\"jailey\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jailey?refer=embed\">#jailey<\/a> <a title=\"bieberfever\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bieberfever?refer=embed\">#bieberfever<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <\/p> <a target=\"_blank\" title=\"\u266c YUKON - Justin Bieber\" href=\"https:\/\/www.tiktok.com\/music\/YUKON-7525638458143082513?refer=embed\">\u266c YUKON &#8211; Justin Bieber<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership feels organic: Hailey noted that Justin has a long history of openly wearing pimple patches and speaking about his own skin struggles, lending the collaboration a personal layer that goes beyond a typical celebrity drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Justin recently delivered a stripped-back, widely talked-about performance of &#8220;YUKON&#8221; from his <em>SWAG<\/em> album at the 2026 Grammys, and followed it with two invite-only Coachella warm-up shows at The Roxy and The Troubadour in Los Angeles, events that stoked massive anticipation for his desert headline sets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/bruno-mars-partners-with-hello-kitty-on-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bruno Mars partnered with Hello Kitty on a bold cross-brand play<\/a>, the Biebers are using a major pop-culture moment to anchor a product launch to peak cultural visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand side, Rhode&#8217;s celebrity partnership history runs deep. The brand previously partnered with Canadian singer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tate-mcrae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tate McRae<\/a> for the Peptide Lip Shape launch, and tapped supermodel <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/claudia-schiffer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claudia Schiffer<\/a> to help bring the Barrier Butter to life, evoking 90s nostalgia to reach older consumers alongside its Gen Z fanbase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Rhode x The Biebers collaboration is the brand&#8217;s biggest in-house partnership yet, and its first to spotlight Hailey&#8217;s own husband as creative co-designer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Hailey, this adds to a portfolio of brand moves that includes her wider modeling legacy with Tommy Hilfiger, Ralph Lauren, and Levi&#8217;s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/cat-burns-stars-in-new-balance-204l-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cat Burns starring in the New Balance 204L campaign<\/a>, show how artists are increasingly used as cultural connectors in lifestyle product launches, a strategy the Biebers are executing at festival scale. Rhode will also host an exclusive activation at Coachella itself, making the desert its first official brand IRL moment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a cute couple collab, it&#8217;s a masterclass in launch engineering. Rhode timed a new product category entry to one of the biggest pop-culture weekends of the year, using Justin&#8217;s Coachella headline moment as a built-in marketing engine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Spotwear patches aren&#8217;t just skincare; they&#8217;re festival accessories, &#8220;wearables&#8221; as Hailey herself calls them, designed to be seen on your face at the world&#8217;s most photographed event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s especially smart here is the authenticity angle. Justin didn&#8217;t just lend his name, he reportedly designed the shapes himself, rooted in his real history of wearing pimple patches publicly. That&#8217;s the kind of founder-adjacent storytelling that Rhode has built its entire identity on: products that feel personal, not promotional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Rhode clocking $128 million in a single quarter and sitting atop Sephora North America&#8217;s brand rankings, this launch isn&#8217;t about proving relevance. It&#8217;s about category expansion, and using the world&#8217;s biggest stages to do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do celebrity couples make you more likely to trust or try a beauty product? Which artist\u2013brand duo should experiment with spotwear or skin-tech next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: Hailey Bieber &amp; Justin Bieber Brand Name: Rhode Deal Type: Creative Collaboration \/ Limited-Edition Product Launch Campaign Announced: April 6, 2026 Impact: Elevates Rhode into playful spotwear and acne-care, deepens the brand\u2019s couple-driven storytelling, and keeps both Biebers top-of-mind with beauty and festival audiences heading into Coachella season Hailey Bieber has officially brought [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,21,18,175],"tags":[],"class_list":["post-40866","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-influencers","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailey Bieber Features Justin Bieber In Rhode Launch Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-features-justin-bieber-in-rhode-launch-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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