{"id":40853,"date":"2026-04-06T23:26:25","date_gmt":"2026-04-06T23:26:25","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40853"},"modified":"2026-04-06T23:28:20","modified_gmt":"2026-04-06T23:28:20","slug":"rosie-huntington-whiteley-named-ambassador-for-vix-paula-hermanny","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rosie-huntington-whiteley-named-ambassador-for-vix-paula-hermanny\/","title":{"rendered":"Rosie Huntington-Whiteley Named Ambassador For Vix Paula Hermanny"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rosie-huntington-whiteley\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosie Huntington-Whiteley<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/vix-paula-hermanny\/\" target=\"_blank\" rel=\"noreferrer noopener\">ViX Paula Hermanny<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> Global Ambassador + Co-Designer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 6, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Strengthens ViX Paula Hermanny\u2019s positioning in luxury swim and resortwear and taps Huntington-Whiteley\u2019s global style influence<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rosie Huntington-Whiteley has been named the new global brand ambassador for luxury swimwear and resort label ViX Paula Hermanny, debuting in a collaborative capsule collection that launched April 8, 2026.<\/li>\n\n\n\n<li>The deal goes beyond a typical ambassador role. Huntington-Whiteley is also working alongside founder Paula Hermanny as a co-designer, making this a creative partnership as much as a marketing one.<\/li>\n\n\n\n<li>The collection spans swimwear and versatile resort pieces, including silk dresses designed to take wearers from beach to evening with ease.<\/li>\n\n\n\n<li>This is Huntington-Whiteley&#8217;s second major global ambassador appointment in recent months, having also been named global brand ambassador for hair care label <a href=\"https:\/\/bookingagentinfo.com\/brands\/gisou\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gisou<\/a> in 2025, alongside a long-standing ambassadorship with <a href=\"https:\/\/bookingagentinfo.com\/brands\/tiffany-co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiffany &amp; Co.<\/a> since 2023.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rosie Huntington-Whiteley, the British supermodel and entrepreneur, has been named global brand ambassador for luxury swimwear label ViX Paula Hermanny. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She didn&#8217;t just show up for a photo shoot, she co-designed the brand&#8217;s debut capsule collection with founder Paula Hermanny, spotlighting the brand&#8217;s luxury codes through a fresh resort and swimwear range.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NEW EXCLUSIVE COLLECTION | ROSIE HUNTINGTON-WHITELEY FOR ViX\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uee8nnSq4nQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For Huntington-Whiteley, the fit feels personal. She says she has been wearing ViX for years, describing it as the kind of resortwear she instinctively packs when traveling. That&#8217;s well in line with ViX&#8217;s identity as a brand built for women who travel in style, fusing Brazilian craftsmanship with global luxury appeal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Huntington-Whiteley has been on a run of high-profile brand partnerships lately, expanding her relationship with wellness brand <a href=\"https:\/\/bookingagentinfo.com\/brands\/alo\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALO<\/a> in early 2026 and previously fronting campaigns for <a href=\"https:\/\/bookingagentinfo.com\/brands\/burberry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burberry<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/brands\/falconeri\/\" target=\"_blank\" rel=\"noreferrer noopener\">Falconeri<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And much like <a href=\"https:\/\/bookingagentinfo.com\/news\/rob-rausch-fronts-crown-royal-x-realtree-capsule-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Rausch&#8217;s capsule collaboration with Crown Royal x Realtree<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/andrea-barber-teams-up-with-kizik-on-tv-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Barber&#8217;s recent team-up with Kizik<\/a>, this drop proves that capsule collections anchored by the right personality can generate outsized cultural buzz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a brand deal, it&#8217;s a statement of intent from both sides. Rosie Huntington-Whiteley has spent years carefully building a brand portfolio that feels curated, not commercial, and landing a co-designer credit alongside a global ambassadorship puts her in rare company. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For ViX Paula Hermanny, tapping a model with Huntington-Whiteley&#8217;s caliber of fashion credibility, and a fanbase that skews exactly toward the luxury resort-wear customer, is a savvy play for global visibility heading into peak summer season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will this collaboration push ViX Paula Hermanny into a new tier of brand recognition beyond its core swimwear market? Could Huntington-Whiteley&#8217;s co-designer credit evolve into a longer-term creative or equity stake in the brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Rosie Huntington-Whiteley Brand Name: ViX Paula Hermanny Deal Type: Global Ambassador + Co-Designer Announced: April 6, 2026 Impact: Strengthens ViX Paula Hermanny\u2019s positioning in luxury swim and resortwear and taps Huntington-Whiteley\u2019s global style influence Rosie Huntington-Whiteley, the British supermodel and entrepreneur, has been named global brand ambassador for luxury swimwear label ViX Paula [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,17,175],"tags":[],"class_list":["post-40853","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-film-tv","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rosie Huntington-Whiteley Named Ambassador For Vix Paula Hermanny<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rosie-huntington-whiteley-named-ambassador-for-vix-paula-hermanny\/\" \/>\n<meta property=\"og:locale\" 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Named Ambassador For Vix Paula Hermanny","og_description":"Celebrity Name: Rosie Huntington-Whiteley Brand Name: ViX Paula Hermanny Deal Type: Global Ambassador + Co-Designer Announced: April 6, 2026 Impact: Strengthens ViX Paula Hermanny\u2019s positioning in luxury swim and resortwear and taps Huntington-Whiteley\u2019s global style influence Rosie Huntington-Whiteley, the British supermodel and entrepreneur, has been named global brand ambassador for luxury swimwear label ViX Paula [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rosie-huntington-whiteley-named-ambassador-for-vix-paula-hermanny\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-06T23:26:25+00:00","article_modified_time":"2026-04-06T23:28:20+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 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