{"id":40829,"date":"2026-04-05T16:15:48","date_gmt":"2026-04-05T16:15:48","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40829"},"modified":"2026-04-05T16:18:42","modified_gmt":"2026-04-05T16:18:42","slug":"giannis-antetokounmpo-joins-prenetics-as-im8-global-partner-and-shareholder","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/giannis-antetokounmpo-joins-prenetics-as-im8-global-partner-and-shareholder\/","title":{"rendered":"Giannis Antetokounmpo Joins Prenetics As IM8 Global Partner And Shareholder"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/giannis-antetokounmpo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giannis Antetokounmpo<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/im8\/\" target=\"_blank\" rel=\"noreferrer noopener\">IM8<\/a> \/ <a href=\"https:\/\/bookingagentinfo.com\/brands\/prenetics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prenetics<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Represented By:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/octagon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Octagon<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Multi-year global partnership; 100% equity (no cash)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>April 2, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>First NBA athlete shareholder in a NASDAQ-listed health &amp; longevity brand<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giannis becomes the first NBA athlete shareholder in a NASDAQ-listed health and longevity brand, joining IM8 as a Global Partner in a multi-year deal announced April 2, 2026.<\/li>\n\n\n\n<li>He chose 100% equity over any cash compensation, a notable signal of personal conviction in the brand, rather than a traditional paid endorsement arrangement.<\/li>\n\n\n\n<li>IM8 is the fastest-growing supplement brand on record, reaching $100 million in annualized recurring revenue within just 11 months of launch, with projections of $180\u2013$200 million in full-year 2026 revenue.<\/li>\n\n\n\n<li>Giannis&#8217;s 35M+ social following unlocks key global markets (the US, Europe, Africa, and Asia) that align directly with IM8&#8217;s expansion roadmap, backed by the NBA&#8217;s broadcast reach in over 215 countries.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prenetics, the parent company of health and longevity supplement brand IM8, has announced a multi-year global partnership with Milwaukee Bucks star Giannis Antetokounmpo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giannis becomes a Global Partner of IM8 and the first NBA athlete shareholder in a NASDAQ-listed health and longevity brand, choosing 100% equity over any cash compensation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IM8 was co-founded with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-beckham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham<\/a> and has already attracted equity stakes from World No. 1 tennis player <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aryna-sabalenka\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aryna Sabalenka<\/a> and F1 driver <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/oliver-bearman\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ollie Bearman<\/a>, making Giannis the brand&#8217;s first basketball partner.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@giannis_an34\/video\/7624174371489221918\" data-video-id=\"7624174371489221918\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@giannis_an34\" href=\"https:\/\/www.tiktok.com\/@giannis_an34?refer=embed\">@giannis_an34<\/a> <p>I\u2019m excited about this one. I\u2019m officially a partner of @IM8Health and shareholder of Nasdaq-listed Prenetics. I\u2019ve always said, I don\u2019t just endorse things, I invest in what I believe in. \ud83d\udcaa\ud83c\udffe\ud83d\udcaa\ud83c\udffe<\/p> <a target=\"_blank\" title=\"\u266c original sound - Giannis Antetokounmpo\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7624174364317600542?refer=embed\">\u266c original sound &#8211; Giannis Antetokounmpo<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">IM8 is best known for its Daily Ultimate Essentials supplement powder, a product combining multivitamin, probiotic, and nutritional support, along with Daily Ultimate Longevity, formulated to support healthy aging at the cellular level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giannis commands 35 million followers across Instagram, X, and TikTok, with strong audiences in the US, Europe, Africa, and Asia, all of which align directly with IM8&#8217;s global expansion targets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t the only major business move Giannis has made recently: just in February 2026, he <a href=\"https:\/\/bookingagentinfo.com\/news\/giannis-antetokounmpo-joins-gopuff-as-shareholder-strategic-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">joined prediction market Gopuff as a shareholder<\/a>, and he&#8217;s held notable equity partnerships with brands including Nike, WhatsApp, and Kalshi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the court, Giannis remains the cornerstone of the Milwaukee Bucks franchise, a two-time MVP and 2021 NBA Champion signed to a deal that runs through 2026\u201327.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal aims to accelerate IM8&#8217;s penetration among 18\u201334-year-olds and support a 2026 revenue target of $180\u2013$200 million. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar equity-for-endorsement deals have been gaining traction, as seen when <a href=\"https:\/\/bookingagentinfo.com\/news\/cardi-b-joins-zevia-as-brand-ambassador-and-shareholder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cardi B joined Zevia as both brand ambassador and shareholder<\/a>, a growing trend of athletes and artists taking ownership stakes instead of flat fees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is about a lot more than a name on a label. The fact that Giannis chose equity over cash says everything, he&#8217;s not lending his name to a brand; he&#8217;s betting on it with real ownership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For IM8, adding basketball&#8217;s biggest global personality to a roster that already spans football, tennis, and Formula 1 is a masterclass in cross-sport brand building. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Past partnership announcements by Prenetics moved the stock by an average of 4.59% over 24 hours, a signal that the market has learned to pay attention when this company makes a move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real story here is the blueprint Prenetics is building: no cash endorsements, only equity. Every partner is a co-owner. That creates alignment you can&#8217;t buy with a check.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With equity partners now spanning football, tennis, F1, and NBA, which sport or global market should IM8 target next to complete its roster? Giannis took zero cash, is the &#8220;equity-only&#8221; endorsement model the future of athlete-brand partnerships, or does it only work for fast-growing brands like IM8?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Giannis Antetokounmpo Brand Name: IM8 \/ Prenetics Represented By: Octagon Deal Type: Multi-year global partnership; 100% equity (no cash) Announced: April 2, 2026 Impact: First NBA athlete shareholder in a NASDAQ-listed health &amp; longevity brand Prenetics, the parent company of health and longevity supplement brand IM8, has announced a multi-year global partnership with [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,13,15],"tags":[],"class_list":["post-40829","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-investments","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giannis Antetokounmpo Joins Prenetics As IM8 Global Partner And Shareholder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/giannis-antetokounmpo-joins-prenetics-as-im8-global-partner-and-shareholder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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