{"id":40806,"date":"2026-04-04T15:17:51","date_gmt":"2026-04-04T15:17:51","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40806"},"modified":"2026-04-04T15:18:12","modified_gmt":"2026-04-04T15:18:12","slug":"thierry-henry-stars-in-don-julio-world-cup-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-stars-in-don-julio-world-cup-campaign\/","title":{"rendered":"Thierry Henry Stars In Don Julio World Cup Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/thierry-henry\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thierry Henry<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/don-julio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Don Julio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Ambassador \/ Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> April 2, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Strengthens Don Julio\u2019s visibility as an Official World Cup Supporter, ties Henry\u2019s World Cup legacy to a collectible luxury bottle<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FIFA World Cup winner Thierry Henry stars in Don Julio&#8217;s new &#8220;Made to Be Raised&#8221; campaign, a cinematic 30-second spot directed by award-winning filmmaker Leigh Powis, debuting across the U.S. ahead of the 2026 tournament.<\/li>\n\n\n\n<li>Tequila Don Julio launched a limited-edition gold 1942 FIFA World Cup 2026\u2122 bottle, modelled after the World Cup trophy, priced at $225 for 750ml, available now in the U.S. and Canada.<\/li>\n\n\n\n<li>The campaign also features football legends <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/roberto-carlos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roberto Carlos<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tobin-heath\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tobin Heath<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/christen-press\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christen Press<\/a>, and will air during the FIFA World Cup 2026\u2122 Final broadcast.<\/li>\n\n\n\n<li>Don Julio is an Official FIFA World Cup\u2122 2026 Supporter under parent company <a href=\"https:\/\/bookingagentinfo.com\/brands\/diageo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diageo<\/a>, making this their flagship activation for the tournament cycle.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thierry Henry\u00a0is trading the TV studio for the big screen. The Arsenal and Barcelona legend, now a leading analyst for CBS Sports, is the face of\u00a0Tequila Don Julio&#8217;s star-studded World Cup activation, titled\u00a0<em>Made to Be Raised<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cinematic 30-second spot, directed by Leigh Powis, follows Henry as he enters a post-FIFA\u00a0World Cup\u2122 celebration. Moving through the crowd with the gold bottle in hand, he pauses to kiss it, a nod to his iconic moment after France&#8217;s 1998 World Cup triumph. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tequila Don Julio Introduces &#039;Made to Be Raised&#039; Starring Thierry Henry, Directed by Leigh Powis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Q8CfEy3Epbs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The gesture is both personal and universal. Fellow World Cup champions\u00a0Roberto Carlos,\u00a0Tobin Heath, and\u00a0Christen Press\u00a0also appear in the film.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-stars-in-the-home-depot-fifa-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham&#8217;s recent Home Depot World Cup partnership<\/a>, this deal shows just how aggressively global brands are leveraging football royalty to capture the 2026 tournament&#8217;s massive audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the centre of the campaign is a limited-edition gold\u00a0Tequila Don Julio 1942 FIFA World Cup 2026\u2122\u00a0bottle, sculpted to resemble the World Cup trophy itself, with a malachite closure and the same aged a\u00f1ejo tequila inside. Priced at $225 for 750ml, it&#8217;s available now in the U.S. and Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parent company\u00a0Diageo\u00a0is backing the campaign with out-of-home placements in host cities, GQ integrations, and broadcast buys, including a spot during the World Cup Final itself. It&#8217;s only the second time Don Julio 1942 has received a limited-edition redesign, following last year&#8217;s Peggy Gou collaboration. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And much like the\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/messi-ronaldo-mbappe-and-vinicius-star-in-lego-2026-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">LEGO World Cup campaign starring Messi, Ronaldo, Mbapp\u00e9 and Vinicius<\/a>, it signals how the 2026 tournament is already becoming the most commercially activated World Cup in history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Henry, who played in four World Cups and won in 1998 at just 20 years old, told\u00a0<em>Athlon Sports<\/em>\u00a0the golden bottle brings him right back to that moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thierry Henry isn&#8217;t just lending his face to a bottle, he&#8217;s lending one of football&#8217;s most emotionally resonant moments to a brand. The kiss. The raise. The &#8217;98 glory. Don Julio didn&#8217;t pick a celebrity; they picked a memory that billions of football fans already own. That&#8217;s smart brand storytelling. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diageo is making a serious play for the World Cup&#8217;s cultural moment, positioning the 1942 bottle as the trophy fans can actually take home. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the spot slated to run during the Final, the campaign&#8217;s reach will be staggering, and Henry&#8217;s credibility as both a champion and a media personality makes him the perfect messenger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Don Julio locking in a World Cup champion, does this set a new standard for how spirits brands activate around global sporting events? Could Henry&#8217;s growing media profile, as a CBS Sports analyst, make him one of the most commercially sought-after football personalities of the 2026 cycle?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Thierry Henry Brand Name: Don Julio Deal Type: Brand Ambassador \/ Campaign Announced: April 2, 2026 Impact: Strengthens Don Julio\u2019s visibility as an Official World Cup Supporter, ties Henry\u2019s World Cup legacy to a collectible luxury bottle Thierry Henry\u00a0is trading the TV studio for the big screen. The Arsenal and Barcelona legend, now [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,12,14,11,26,15],"tags":[],"class_list":["post-40806","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-brand-ambassador","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thierry Henry Stars In Don Julio World Cup Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/thierry-henry-stars-in-don-julio-world-cup-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thierry Henry Stars In Don Julio World Cup Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Thierry Henry Brand Name: Don Julio Deal Type: Brand Ambassador \/ Campaign Announced: April 2, 2026 Impact: Strengthens Don Julio\u2019s visibility as an Official World Cup Supporter, ties Henry\u2019s World Cup legacy to a collectible luxury bottle Thierry Henry\u00a0is trading the TV studio for the big screen. 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