{"id":40785,"date":"2026-04-04T07:57:03","date_gmt":"2026-04-04T07:57:03","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40785"},"modified":"2026-04-04T07:57:16","modified_gmt":"2026-04-04T07:57:16","slug":"mona-yim-signs-with-primary-talent-international-for-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mona-yim-signs-with-primary-talent-international-for-representation\/","title":{"rendered":"Mona Yim Signs With Primary Talent International For Representation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mona-yim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mona Yim<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Company:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/primary-talent-international\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Talent International<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Agent:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/agents\/sally-dunstone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sally Dunstone<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Department:<\/strong> Live Music \/ Booking<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Previous Company:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/wasserman-media-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">THE\u00b7TEAM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Territory:<\/strong> UK &amp; Europe (International)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Berlin-based producer, DJ, and vocalist Mona Yim has signed with Primary Talent International for UK and international booking representation, with Partner and agent Sally Dunstone leading the signing.<\/li>\n\n\n\n<li>Mona Yim moves her booking from THE\u00b7TEAM to Primary Talent International, while continuing with <a href=\"https:\/\/bookingagentinfo.com\/company\/285-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">285 Group<\/a> for management.<\/li>\n\n\n\n<li>The Chinese-German artist has built a standout live reputation, having performed at festivals including DGTL and Parklife, and released her latest single &#8220;Make Up&#8221; in 2025 via <a href=\"https:\/\/bookingagentinfo.com\/company\/ninja-tune\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ninja Tune<\/a>&#8216;s Technicolour imprint.<\/li>\n\n\n\n<li>The signing is part of a broader growth push at Primary Talent International, which has been actively expanding its electronic and alternative roster in 2026.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mona Yim, the Berlin-based Chinese-German producer, DJ, and vocalist, has officially joined the roster at Primary Talent International. Partner and agent Sally Dunstone will handle her booking, covering UK and European territories. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mona Yim transitions her booking from Wasserman Music and will continue working with 285 Group for management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mona Yim&#8217;s rise has been anything but ordinary. A classically trained violinist and former international touring dancer turned electronic music polymath, she&#8217;s carved out a distinctive lane blending emotive electronica, house, and UK garage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She&#8217;s supported Ben B\u00f6hmer at O2 Academy Brixton, joined <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hot-chip\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hot Chip<\/a> at Warehouse Project, and delivered sets at major festivals including DGTL and Parklife. Her remix of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dj-seinfeld\/\" target=\"_blank\" rel=\"noreferrer noopener\">DJ Seinfeld<\/a>&#8216;s &#8220;Tell Me One More Time&#8221; was singled out as the standout cut on <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/glass-animals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glass Animals<\/a>&#8216; <em>MIRRORS (REMIXED)<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her 2025 single &#8220;Make Up&#8221; and 2024&#8217;s <em>See Me EP<\/em> demonstrate a maturing sound that continues to build her fanbase. She also performed at CORE Medell\u00edn in 2025, underscoring her growing international profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primary Talent International has been making moves with rising electronic and alternative acts, with both <a href=\"https:\/\/bookingagentinfo.com\/news\/kojaque-signs-with-primary-talent-international-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kojaque<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/swapmeet-signs-with-primary-talent-international-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swapmeet<\/a> joining the agency&#8217;s roster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing is a big signal of intent. Mona Yim is an artist with serious creative credentials and an already impressive live CV, moving to Primary Talent International gives her direct access to one of the UK&#8217;s most respected independent booking rosters at exactly the moment her profile is accelerating. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sally Dunstone has a sharp eye for left-of-centre artists with crossover potential, she&#8217;s exactly the kind of agent who can push Mona Yim from festival support slots into headline territory. With 285 Group staying in her corner on management, the team around her is tightening up in all the right ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this signing mean a UK or European headline tour is on the horizon for Mona Yim in 2026? With Primary Talent International building a growing electronic and alternative roster, is this agency quietly becoming the go-to home for left-of-centre artists in Europe?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Mona Yim New Company: Primary Talent International Primary Agent: Sally Dunstone Department: Live Music \/ Booking Previous Company: THE\u00b7TEAM Territory: UK &amp; Europe (International) Mona Yim, the Berlin-based Chinese-German producer, DJ, and vocalist, has officially joined the roster at Primary Talent International. Partner and agent Sally Dunstone will handle her booking, covering UK [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,39,18,10],"tags":[],"class_list":["post-40785","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-electronic","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mona Yim Signs With Primary Talent International For Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mona-yim-signs-with-primary-talent-international-for-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mona Yim Signs With Primary Talent International For Representation\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Mona Yim New Company: Primary Talent International Primary Agent: Sally Dunstone Department: Live Music \/ Booking Previous Company: THE\u00b7TEAM Territory: UK &amp; Europe (International) Mona Yim, the Berlin-based Chinese-German producer, DJ, and vocalist, has officially joined the roster at Primary Talent International. 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