{"id":40761,"date":"2026-04-03T17:58:30","date_gmt":"2026-04-03T17:58:30","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40761"},"modified":"2026-04-17T14:04:37","modified_gmt":"2026-04-17T14:04:37","slug":"devin-landau-joins-caa-from-tba-agency","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/devin-landau-joins-caa-from-tba-agency\/","title":{"rendered":"Devin Landau Joins CAA From TBA Agency"},"content":{"rendered":"\n

Creative Artists Agency has hired Devin Landau as it continues to grow its Global Touring division. Landau, who will be based in CAA’s Los Angeles office, was a founding partner at TBA Agency, where he helped shape the company’s identity and push its artists into the European market.<\/p>\n\n\n\n

His roster at TBA included Rawayana, Cuco, Ed Maverick, rusowsky, The Midnight, Pabllo Vittar, and Lu\u00edsa Sonza, among others. <\/p>\n\n\n\n

Venezuelan band Rawayana, known for their genre-blending “trippy pop” sound, and Brazilian pop star Pabllo Vittar, one of Latin America’s biggest drag icons, represent the kind of globally resonant talent Landau has long championed.<\/p>\n\n\n\n

Before TBA, Landau launched his career at Surefire, focused on the Latin American market, and then joined The Windish Agency<\/a>, which later merged with Paradigm Talent Agency<\/a>.<\/p>\n\n\n\n

CAA’s Co-Head of Global Touring, Rick Roskin, praised Landau’s “rare combination of deep expertise in the Latin music market and a true entrepreneurial mindset,” noting his ability to “identify and elevate globally resonant talent.”<\/p>\n\n\n\n

This move is part of a broader CAA push in early 2026. Much like James Simmons’ recent jump to CAA’s Global Touring division<\/a> and Rebecca Rusheen’s move to CAA from The Gersh Agency<\/a>, Landau’s hire signals that CAA is aggressively consolidating top-tier touring talent under one roof heading into a big live music cycle.<\/p>\n\n\n\n

CAA already represents a deep bench of Latin talent including Peso Pluma<\/a>, Feid<\/a>, Jennifer Lopez<\/a>, Ricky Martin<\/a>, Enrique Iglesias<\/a>, Omar Apollo<\/a>, Grupo Firme<\/a>, and Young Miko<\/a>.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This signing is a big deal, and not just for the names on Landau’s roster. It tells a broader story about where the live music industry is heading. <\/p>\n\n\n\n

Latin music has been the fastest-growing genre in global touring for several years, and CAA is clearly making a calculated bet that having the right agents: people who have authentic, long-standing relationships in Central and South America will be the difference-maker. Landau doesn’t just book shows; he built an entire agency around this vision.<\/p>\n\n\n\n

What’s especially notable is that he was a founding partner<\/em> at TBA. Leaving that to join a major like CAA speaks volumes about the kind of global infrastructure he needs to take his artists to the next level: stadium tours, major festival slots, and transatlantic routing that only a powerhouse agency can fully support.<\/p>\n\n\n\n

With Landau’s deep Latin American network now inside CAA, how quickly could we see artists like Cuco or rusowsky step up to headline-level global tours? What does Landau’s exit mean for TBA Agency; can the remaining partners hold the Latin-focused roster together?<\/p>\n","protected":false},"excerpt":{"rendered":"

Creative Artists Agency has hired Devin Landau as it continues to grow its Global Touring division. Landau, who will be based in CAA’s Los Angeles office, was a founding partner at TBA Agency, where he helped shape the company’s identity and push its artists into the European market. His roster at TBA included Rawayana, Cuco, […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-40761","post","type-post","status-publish","format-standard","hentry","category-rep-moves"],"acf":[],"yoast_head":"\nDevin Landau Joins CAA From TBA Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/devin-landau-joins-caa-from-tba-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Devin Landau Joins CAA From TBA Agency\" \/>\n<meta property=\"og:description\" content=\"Creative Artists Agency has hired Devin Landau as it continues to grow its Global Touring division. Landau, who will be based in CAA’s Los Angeles office, was a founding partner at TBA Agency, where he helped shape the company’s identity and push its artists into the European market. 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Landau, who will be based in CAA’s Los Angeles office, was a founding partner at TBA Agency, where he helped shape the company’s identity and push its artists into the European market. 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