{"id":40729,"date":"2026-04-03T00:12:35","date_gmt":"2026-04-03T00:12:35","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40729"},"modified":"2026-04-03T00:12:43","modified_gmt":"2026-04-03T00:12:43","slug":"will-marshall-joins-wme-from-primary-talent-international","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/","title":{"rendered":"Will Marshall Joins WME From Primary Talent International"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Agent Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/agents\/will-marshall\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will Marshall<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New Company: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/company\/william-morris-endeavor-wme\/\" target=\"_blank\" rel=\"noreferrer noopener\">WME (William Morris Endeavor)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reports To: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/agents\/josh-javor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Josh Javor<\/a>, Partner &amp; Head of London Music<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Department: <\/strong>Contemporary Music<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Previous Company:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/company\/primary-talent-international\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Talent International<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Territory: <\/strong>London \/ UK<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will Marshall has officially joined WME, moving over from Primary Talent International where he built a standout alternative\/indie\/rock roster.<\/li>\n\n\n\n<li>Marshall brings a high-profile client list with him, including UK chart-topper <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/beabadoobee\/\" target=\"_blank\" rel=\"noreferrer noopener\">beabadoobee<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/baby-queen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baby Queen<\/a>, Antony Szmierek, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gurriers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gurriers<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matilda-mann\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matilda Mann<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/momma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Momma<\/a>.<\/li>\n\n\n\n<li>He will be based in London, reporting to Josh Javor, Partner &amp; Head of London Music at WME, a significant signal of WME&#8217;s continued investment in its UK contemporary music operation.<\/li>\n\n\n\n<li>The hire was announced by <a href=\"https:\/\/bookingagentinfo.com\/agents\/kirk-sommer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kirk Sommer<\/a>, WME&#8217;s Global Head of Contemporary Music and Touring, alongside a separate hire of electronic music agent <a href=\"https:\/\/bookingagentinfo.com\/agents\/andre-belcourt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andre Belcourt<\/a>, part of a coordinated London expansion.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">WME has added another strong voice to its London music team. The agency has hired Will Marshall, who comes over from Primary Talent International, bringing his full alternative, indie, and rock roster with him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marshall&#8217;s clients include beabadoobee, whose 2024 album <em>This Is How Tomorrow Moves<\/em> debuted at No. 1 on the UK Albums Chart and who headlined Coachella and Bonnaroo in 2025, along with Baby Queen, Antony Szmierek, Gurriers, Matilda Mann, and Momma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move mirrors a broader trend of top agents finding new homes at major agencies: <a href=\"https:\/\/bookingagentinfo.com\/news\/james-simmons-joins-caa-from-wme\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Simmons joining CAA from WME<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/lucy-dickins-joins-caa-as-managing-director-after-exiting-wme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucy Dickins joining CAA as Managing Director after exiting WME<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/andre-belcourt-joins-wme-from-nge-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andre Belcourt joining WME from NGE Agency<\/a>. These high-profile shifts show just how actively talent agencies are reshaping their rosters at the agent level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marshall will be based in London, reporting to Josh Javor, Partner &amp; Head of London Music. The news was announced by Kirk Sommer, WME&#8217;s Global Head of Contemporary Music and Touring, who called Marshall an &#8220;exceptional agent with sharp creative instincts and deep relationships&#8221; in the indie and alternative space. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WME isn&#8217;t just adding a name, they&#8217;re adding an entire ecosystem. Marshall&#8217;s client list is packed with critically acclaimed artists who sit at the intersection of indie credibility and mainstream momentum. beabadoobee alone represents a significant touring asset. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing Marshall under Josh Javor, who helped build some of the biggest UK touring careers, could be a major accelerant for these artists on the global stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This hire also speaks to how WME London is positioning itself: not just as a home for already-established superstars, but as a pipeline for the next generation of festival headliners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As WME continues stacking its London office with top-tier agents, could they eventually rival or surpass CAA&#8217;s foothold in the UK indie\/alternative space? Which of Marshall&#8217;s developing artists (Gurriers, Matilda Mann, or Momma) could be the next breakout act to benefit most from WME&#8217;s global infrastructure?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agent Name: Will Marshall New Company: WME (William Morris Endeavor) Reports To: Josh Javor, Partner &amp; Head of London Music Department: Contemporary Music Previous Company: Primary Talent International Territory: London \/ UK WME has added another strong voice to its London music team. The agency has hired Will Marshall, who comes over from Primary Talent [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-40729","post","type-post","status-publish","format-standard","hentry","category-rep-moves"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Marshall Joins WME From Primary Talent International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Marshall Joins WME From Primary Talent International\" \/>\n<meta property=\"og:description\" content=\"Agent Name: Will Marshall New Company: WME (William Morris Endeavor) Reports To: Josh Javor, Partner &amp; Head of London Music Department: Contemporary Music Previous Company: Primary Talent International Territory: London \/ UK WME has added another strong voice to its London music team. The agency has hired Will Marshall, who comes over from Primary Talent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-03T00:12:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T00:12:43+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Will Marshall Joins WME From Primary Talent International","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/","og_locale":"en_US","og_type":"article","og_title":"Will Marshall Joins WME From Primary Talent International","og_description":"Agent Name: Will Marshall New Company: WME (William Morris Endeavor) Reports To: Josh Javor, Partner &amp; Head of London Music Department: Contemporary Music Previous Company: Primary Talent International Territory: London \/ UK WME has added another strong voice to its London music team. The agency has hired Will Marshall, who comes over from Primary Talent [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-03T00:12:35+00:00","article_modified_time":"2026-04-03T00:12:43+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Will Marshall Joins WME From Primary Talent International","datePublished":"2026-04-03T00:12:35+00:00","dateModified":"2026-04-03T00:12:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/"},"wordCount":473,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Rep Moves"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/","url":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/","name":"Will Marshall Joins WME From Primary Talent International","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-03T00:12:35+00:00","dateModified":"2026-04-03T00:12:43+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/will-marshall-joins-wme-from-primary-talent-international\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Will Marshall Joins WME From Primary Talent International"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/40729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=40729"}],"version-history":[{"count":2,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/40729\/revisions"}],"predecessor-version":[{"id":40731,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/40729\/revisions\/40731"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=40729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=40729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=40729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}