{"id":40536,"date":"2026-03-29T17:02:15","date_gmt":"2026-03-29T17:02:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40536"},"modified":"2026-03-29T17:02:24","modified_gmt":"2026-03-29T17:02:24","slug":"john-stamos-and-jodie-sweetin-reunite-for-new-campaign-for-cologuard","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/john-stamos-and-jodie-sweetin-reunite-for-new-campaign-for-cologuard\/","title":{"rendered":"John Stamos and Jodie Sweetin Reunite for New Campaign for Cologuard"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/john-stamos\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">John Stamos<\/a> &amp; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jodie-sweetin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jodie Sweetin<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/cologuard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cologuard<\/a> \/ <a href=\"https:\/\/bookingagentinfo.com\/brands\/abbott\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abbott<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Partnership \/ Awareness Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 24, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impact: Positions Cologuard at the center of a culturally resonant conversation on early detection, while extending both stars\u2019 relevance as trusted, multi\u2011platform advocates for family health<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Full House<\/em> favorites John Stamos and Jodie Sweetin are starring in Abbott&#8217;s &#8220;The (Second) Talk&#8221; campaign, encouraging adults 45 and older to screen for colorectal cancer using the Cologuard test, launched March 24, 2026, during Colorectal Cancer Awareness Month.<\/li>\n\n\n\n<li>The Cologuard test is FDA-approved, noninvasive, prescribed by a healthcare provider, and shipped directly to a patient&#8217;s home, requiring no special preparation or dietary changes.<\/li>\n\n\n\n<li>Colorectal cancer is the second-leading cause of cancer-related deaths in the U.S., and the number one cancer killer among adults under 50, with a 91% five-year survival rate when detected early.<\/li>\n\n\n\n<li>The campaign, created by agency Blue Hour, spans organic and paid social, streaming audio, and out-of-home placements with QR codes, and is expected to run through the end of April.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Abbott has reunited beloved <em>Full House<\/em> co-stars John Stamos and Jodie Sweetin for a new Cologuard campaign called &#8220;The (Second) Talk,&#8221; a nostalgic, sitcom-style skit encouraging adults 45 and older to get screened for colorectal cancer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the campaign video, Sweetin plays a character who has just turned 45 but feels awkward about starting colon cancer screenings, while Stamos, armed with a Cologuard box billed as a &#8220;special guest star,&#8221; steps in to reassure her the process is simple and non-invasive.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Second Talk with Cologuard\u00ae John Stamos &amp; Jodie Sweetin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B_lQL1rtt8I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Stamos says the role feels personal. The actor has used the Cologuard test himself and calls it &#8220;easy, done, peace of mind.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Away from the campaign, Stamos recently appeared in the second season of <em>Palm Royale<\/em>, has wrapped filming on <em>The Hunting Wives<\/em>, and is hitting the road with the Beach Boys this month. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sweetin, meanwhile, co-hosts the <em>Full House<\/em> rewatch podcast <em>How Rude, Tanneritos!<\/em> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/andrea-barber\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Barber<\/a> and is bringing her comedy show <em>Smoke Show with Jodie Sweetin<\/em> to the Netflix Is a Joke Festival on May 9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-paypal-plus-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will Ferrell brought humor to a major PayPal campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/amanda-seyfried-partners-with-hanwha-vision-on-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amanda Seyfried leveraged her platform for a global brand push with Hanwha Vision<\/a>, Stamos and Sweetin are proving that trusted celebrity voices, rooted in nostalgia, can make even the most uncomfortable health topics feel approachable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, created by agency Blue Hour, runs across paid and organic social media, streaming audio, and out-of-home placements through the end of April.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in authentic celebrity casting. Stamos personally uses the Cologuard test, which shifts the dynamic from a standard endorsement to a genuine recommendation, while Sweetin, not yet 45, speaks to the not-yet-thinking-about-it audience, together covering both segments of the target demographic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbott didn&#8217;t just pick two recognizable faces, they picked two faces that audiences have literally grown up trusting in their living rooms for 40 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is equally sharp. The campaign launched on March 24, 2026, squarely in Colorectal Cancer Awareness Month, amplifying the message where it has the most cultural resonance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Abbott having just completed its acquisition of Exact Sciences, the company behind Cologuard, this campaign also signals how Abbott intends to grow and market the brand moving forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a celebrity actually using a product make you more likely to trust their endorsement or does it still feel like paid promotion? How does this campaign compare to other health-awareness partnerships you&#8217;ve seen; does humor make difficult health topics easier to engage with, or does it minimize the seriousness?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: John Stamos &amp; Jodie Sweetin Brand Name: Cologuard \/ Abbott Deal Type: Brand Partnership \/ Awareness Campaign Announced: March 24, 2026 Impact: Positions Cologuard at the center of a culturally resonant conversation on early detection, while extending both stars\u2019 relevance as trusted, multi\u2011platform advocates for family health Abbott has reunited beloved Full House [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-40536","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>John Stamos and Jodie Sweetin Reunite for New Campaign for Cologuard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/john-stamos-and-jodie-sweetin-reunite-for-new-campaign-for-cologuard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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