{"id":40443,"date":"2026-03-26T23:32:17","date_gmt":"2026-03-26T23:32:17","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40443"},"modified":"2026-03-26T23:32:34","modified_gmt":"2026-03-26T23:32:34","slug":"flaujae-johnson-partners-with-e-l-f-cosmetics-on-show-yourse-l-f-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-e-l-f-cosmetics-on-show-yourse-l-f-campaign\/","title":{"rendered":"Flau\u2019jae Johnson Partners With e.l.f. Cosmetics On \u2018Show Yourse.l.f.\u2019 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/flaujae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flau\u2019jae Johnson<\/a><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/flaujae\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/brands\/e-l-f-cosmetics\/\" target=\"_blank\" rel=\"noreferrer noopener\">e.l.f. Cosmetics<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Year-Long Brand Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 24, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Expands Flau\u2019jae\u2019s influence beyond basketball and music, channels beauty dollars into her More to 4 Foundation, and strengthens the visibility of women\u2019s sports and multi-hyphenate female athletes in mainstream beauty campaigns<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LSU basketball guard and rapper\u00a0Flau&#8217;jae Johnson\u00a0joins\u00a0e.l.f. Cosmetics&#8217; empowered legendary females ambassador roster for a full year of collaborative campaigns.<\/li>\n\n\n\n<li>Johnson&#8217;s debut project with the brand is a feature episode in e.l.f.&#8217;s award-winning purpose-driven series, which has already racked up over 7 million video views across past episodes.<\/li>\n\n\n\n<li>e.l.f. is donating $75,000 to Johnson&#8217;s nonprofit, the More to 4 Foundation, which supports families, single mothers, and young people through education, arts, and wellness programs.<\/li>\n\n\n\n<li>Johnson&#8217;s episode features her own original music, further cementing her position as a dual-threat star in both athletics and the music industry under\u00a0<a href=\"https:\/\/bookingagentinfo.com\/company\/roc-nation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roc Nation<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Flau&#8217;jae Johnson, basketball star, rapper, and philanthropist, is officially the newest face of\u00a0e.l.f. Cosmetics. The brand announced a year-long partnership with the LSU guard on March 24, 2026, making her the latest addition to its empowered.legendary.females. ambassador lineup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson&#8217;s first collaboration with e.l.f. is a feature episode in the brand&#8217;s purpose-driven &#8216;Show Yourse.l.f.&#8217; series, which she anchors with her own original music. The series has earned over 7 million views celebrating trailblazers across sports, art, and culture. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Show Yourse.l.f. | Flau\u2019jae Johnson | e.l.f. Cosmetics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aOVs2PnRLxY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson joins previous honorees including astronaut Amanda Nguyen and champion Paralympic athlete Anastasia Pagonis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership also follows her recent\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-samsung-google-gemini-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung x Google Gemini campaign<\/a>\u00a0and a\u00a0<a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-puma-on-new-sneaker-line-honoring-late-father\/\" target=\"_blank\" rel=\"noreferrer noopener\">Puma sneaker line honoring her late father<\/a>, highlighting her unstoppable momentum as one of the most sought-after NIL athletes in the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the court, Johnson, repped by manager\u00a0<a href=\"https:\/\/bookingagentinfo.com\/managers\/kia-brooks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kia Brooks<\/a>\u00a0and signed to\u00a0Roc Nation, is heading into the Sweet 16 of the 2026 Women&#8217;s College Basketball Tournament. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A two-time All-American and two-time All-SEC First Team honoree, she surpassed 2,000 career points this season. To honor her community work,\u00a0e.l.f.\u00a0is donating $75,000 to her More to 4 Foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flau&#8217;jae Johnson is quickly becoming one of the most brand-magnetic athletes of her generation. This e.l.f. deal isn&#8217;t just a beauty campaign, it&#8217;s a statement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With 88% of women sports fans viewing pro women athletes as role models for the next generation, brands like e.l.f. are making a calculated, culture-driven bet: aligning with multi-hyphenate stars who live authentically across sports, music, and social impact is how you win over Gen Z. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson&#8217;s &#8216;Show Yourse.l.f.&#8217; episode, backed by her own original music and a $75K foundation donation, sets a new bar for what purposeful brand storytelling looks like in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the talent booking and endorsement industry, this signals that college athletes with NIL power are increasingly competing at the same level as professional stars when it comes to brand value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the e.l.f. partnership signal that beauty brands are emerging as major players in college athlete NIL deals? With Flau&#8217;jae now stacking deals across Samsung, Puma, and e.l.f., is she on track to become the first college basketball player to build a truly cross-industry brand empire before turning pro?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name:\u00a0Flau\u2019jae Johnson Brand Name:\u00a0e.l.f. Cosmetics Deal Type: Year-Long Brand Partnership Announced: March 24, 2026 Impact: Expands Flau\u2019jae\u2019s influence beyond basketball and music, channels beauty dollars into her More to 4 Foundation, and strengthens the visibility of women\u2019s sports and multi-hyphenate female athletes in mainstream beauty campaigns Flau&#8217;jae Johnson, basketball star, rapper, and philanthropist, is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,25,14,11,15],"tags":[165,45],"class_list":["post-40443","post","type-post","status-publish","format-standard","hentry","category-basketball","category-beauty","category-campaigns","category-endorsements","category-sports","tag-nil","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flau\u2019jae Johnson Partners With e.l.f. 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Cosmetics Deal Type: Year-Long Brand Partnership Announced: March 24, 2026 Impact: Expands Flau\u2019jae\u2019s influence beyond basketball and music, channels beauty dollars into her More to 4 Foundation, and strengthens the visibility of women\u2019s sports and multi-hyphenate female athletes in mainstream beauty campaigns Flau&#8217;jae Johnson, basketball star, rapper, and philanthropist, is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-e-l-f-cosmetics-on-show-yourse-l-f-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T23:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T23:32:34+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Flau\u2019jae Johnson Partners With e.l.f. 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