{"id":40393,"date":"2026-03-25T03:08:40","date_gmt":"2026-03-25T03:08:40","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40393"},"modified":"2026-03-25T03:08:57","modified_gmt":"2026-03-25T03:08:57","slug":"heather-mcmahan-teams-up-with-spanx-for-new-bra-launch-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/heather-mcmahan-teams-up-with-spanx-for-new-bra-launch-campaign\/","title":{"rendered":"Heather McMahan Teams Up With SPANX For New Bra Launch Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/heather-mcmahan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heather McMahan<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/spanx\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPANX<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Campaign Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 24, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Strengthens SPANX\u2019s position in the comfort-first intimates space while spotlighting McMahan\u2019s growing influence as a go-to comedic voice for major brand partnerships<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPANX taps Heather McMahan as the face of its brand-new SPANXsupersmooth\u2122 BraVa bra collection, launched via a digital campaign unveiled on March 24, 2026.<\/li>\n\n\n\n<li>The campaign takes a bold, nostalgia-fueled creative approach, playfully spoofing over-the-top 1980s-style lingerie ads, all led by a majority female crew, flipping old-school tropes to celebrate real comfort and self-confidence.<\/li>\n\n\n\n<li>The SPANXsupersmooth\u2122 BraVa collection comes in three everyday t-shirt bra styles: Lightly Lined, Unlined, and Push-Up, available in a range of skin tones and fashion shades on Spanx.com.<\/li>\n\n\n\n<li>McMahan is currently touring North America on The Bamboozled Tour, her third national stand-up tour, riding high off two hit specials: <em>Son I Never Had<\/em> (Netflix, 2023) and <em>Breadwinner<\/em> (Hulu, 2024), both of which cracked the Top 10.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SPANX, the women&#8217;s lifestyle powerhouse founded by Sara Blakely in 2000, has teamed up with comedian Heather McMahan to launch its newest product line, the SPANXsupersmooth\u2122 BraVa collection. The digital campaign dropped on March 24, 2026, and it&#8217;s anything but ordinary.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@thefacebykase\/video\/7620911971814100238\" data-video-id=\"7620911971814100238\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@thefacebykase\" href=\"https:\/\/www.tiktok.com\/@thefacebykase?refer=embed\">@thefacebykase<\/a> <p>We had a giggle shooting this new campaign! @Heather McMahan @SPANX Hair by @thebrooklynzu <a title=\"spanx\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spanx?refer=embed\">#spanx<\/a> <a title=\"onset\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/onset?refer=embed\">#onset<\/a> <a title=\"behindthescenes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/behindthescenes?refer=embed\">#behindthescenes<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - thefacebykase\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7620912034892352269?refer=embed\">\u266c original sound &#8211; thefacebykase<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The creative concept leans hard into 1980s lingerie ad nostalgia (think pink satin sheets, dramatic bed poses, soft-focus lighting, and all the kitsch you can handle) but with a major twist. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of selling fantasy romance or male approval, McMahan and SPANX flip the script entirely, making it about real-life comfort, confidence, and a healthy dose of self-aware humor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was led by a majority female crew, a deliberate creative choice that adds an authentically female perspective to the entire production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Katie Weeks, SVP of Brand at SPANX, called McMahan &#8220;the perfect fit,&#8221; noting that wit and charm have always been core to the SPANX identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection itself features flexible hinge cups designed to adapt to each wearer&#8217;s shape, free-cut bonded wings for smooth support, and three distinct styles to suit different preferences. It&#8217;s available now on Spanx.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the career front, McMahan is on fire right now. She is currently criss-crossing North America with The Bamboozled Tour, her third national tour, following the breakout success of her hit stand-up specials <em>Son I Never Had<\/em> (Netflix) and <em>Breadwinner<\/em> (Hulu), both of which reached the Top 10. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This SPANX partnership fits perfectly alongside her growing brand presence, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/sienna-miller-partners-with-charlotte-tilbury-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sienna Miller recently partnered with Charlotte Tilbury for a major campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/graham-norton-fronts-revolut-welcome-to-my-bank-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Graham Norton fronted Revolut&#8217;s &#8220;Welcome to My Bank&#8221; campaign<\/a>, proving that authentic personality-driven brand deals are driving the biggest results in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is a masterclass in brand alignment. SPANX didn&#8217;t just hire a celebrity, they hired a comedian whose entire brand is built on being real, relatable, and unapologetically herself. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">McMahan&#8217;s audience is largely women who laugh at the same everyday frustrations SPANX is designed to solve. That&#8217;s not a coincidence; that&#8217;s strategic genius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 1980s nostalgia angle is also a savvy creative move. Brands that lean into retro aesthetics with a modern, self-aware spin are consistently cutting through the social media noise right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By poking fun at the very tropes that used to sell lingerie, SPANX is signaling to its customer that it sees her, and that it has a sense of humor about the industry it operates in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does McMahan&#8217;s unfiltered, relatable comedy persona make her more effective as a brand ambassador than a traditional model or actress would be? Could this be the start of a longer-term, multi-product partnership between McMahan and SPANX?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Heather McMahan Brand Name: SPANX Deal Type: Brand Campaign Partnership Announced: March 24, 2026 Impact: Strengthens SPANX\u2019s position in the comfort-first intimates space while spotlighting McMahan\u2019s growing influence as a go-to comedic voice for major brand partnerships SPANX, the women&#8217;s lifestyle powerhouse founded by Sara Blakely in 2000, has teamed up with comedian [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,52,11,17],"tags":[],"class_list":["post-40393","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-comedy","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heather McMahan Teams Up With SPANX For New Bra Launch Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/heather-mcmahan-teams-up-with-spanx-for-new-bra-launch-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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