{"id":40384,"date":"2026-03-24T19:10:22","date_gmt":"2026-03-24T19:10:22","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40384"},"modified":"2026-03-24T19:10:37","modified_gmt":"2026-03-24T19:10:37","slug":"graham-norton-fronts-revolut-welcome-to-my-bank-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/graham-norton-fronts-revolut-welcome-to-my-bank-campaign\/","title":{"rendered":"Graham Norton Fronts Revolut \u201cWelcome to My Bank\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/graham-norton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Graham Norton<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/revolut\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revolut<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Partnership \/ Advertising Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>23 March 2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Revolut\u2019s first major campaign as a fully licensed UK bank; uses Norton\u2019s national-treasure appeal to reposition the fintech as a fun, everyday \u201cBanking &amp; Beyond\u201d lifestyle brand for its 13 million UK customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Irish TV host\u00a0Graham Norton\u00a0fronts a new global \u201cWelcome to My Bank\u201d ad campaign for digital banking giant\u00a0Revolut, created with agency Anomaly.<\/li>\n\n\n\n<li>The playful spots see Norton invite viewers into \u201chis\u201d bank while poking fun at stuffy high\u2011street banking and highlighting Revolut\u2019s app\u2011first money tools.<\/li>\n\n\n\n<li>The campaign supports Revolut\u2019s rapid growth to tens of millions of customers worldwide and its push to be users\u2019 primary everyday bank.<\/li>\n\n\n\n<li>Norton adds another major brand partnership to a career that already includes his long\u2011running BBC chat show and multiple BAFTA wins.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Graham Norton is the face of Revolut\u2019s exciting new \u201cWelcome to My Bank\u201d campaign. The popular TV host and comedian teams up with the fintech brand to make banking feel fresh and fun. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the hero ad, Norton swaps his usual studio chair for a saddle and delivers a dry, witty take-down of old-school bank ads full of vague promises. He simply asks, \u201cWhat is a bank?\u201d before showing how Revolut fits easily into everyday life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@revolut\/video\/7620404243303828768\" data-video-id=\"7620404243303828768\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@revolut\" href=\"https:\/\/www.tiktok.com\/@revolut?refer=embed\">@revolut<\/a> <p>Welcome to Revolut, your bank in the UK. Courtesy of Graham Norton. Revolut is not a bank in all of the countries it operates in. Products and feature availability varies by region. Visit revolut.com for more info.<\/p> <a target=\"_blank\" title=\"\u266c oryginalny d\u017awi\u0119k \u2013 Revolut - Revolut\" href=\"https:\/\/www.tiktok.com\/music\/oryginalny-d\u017awi\u0119k-\u2013-Revolut-7620404293342104352?refer=embed\">\u266c oryginalny d\u017awi\u0119k \u2013 Revolut &#8211; Revolut<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Revolut, now a fully licensed UK bank with 13 million local customers, wants to stand out from \u201cstuffy\u201d high-street banks. The campaign uses the line \u201cBanking &amp; Beyond\u201d to spotlight its all-in-one app for spending, saving, investing, and travel. It launched yesterday across TV, digital, and social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Norton, known for his long-running BBC chat show <em>The Graham Norton Show<\/em> and his warm, humorous style, is the perfect voice for the brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revolut\u2019s global head of integrated marketing and brand, Toby Horry, said Norton \u201crepresents exactly what Revolut stands for: sophisticated, secure, and straight-up.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal joins a busy year of celebrity campaigns. Similar to <a href=\"https:\/\/bookingagentinfo.com\/news\/sienna-miller-partners-with-charlotte-tilbury-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sienna Miller\u2019s partnership with Charlotte Tilbury for a new campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/sterling-k-brown-fronts-shipt-no-order-is-ordinary-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sterling K. Brown fronting Shipt\u2019s \u201cNo Order Is Ordinary\u201d campaign<\/a>, Norton\u2019s gig shows how big names are helping brands connect with everyday audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graham Norton bringing his quick wit to a banking ad is pure genius. Revolut just made finance feel human and entertaining instead of boring. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By picking a beloved national treasure for their first big UK bank push, the fintech giant is betting that charm and clarity will win over millions who are tired of jargon-filled ads. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This move also proves celebrity campaigns still pack a punch in 2026, especially when the star\u2019s personality perfectly matches the brand\u2019s \u201cno-nonsense but fun\u201d vibe. Expect more brands to follow this playful path as they fight for attention in a crowded market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does seeing a trusted face like Graham Norton make you more likely to switch your primary salary to a digital bank? Which other celebrities could convincingly front a banking or money\u2011management brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Graham Norton Brand Name: Revolut Deal Type: Brand Partnership \/ Advertising Campaign Announced: 23 March 2026 Impact: Revolut\u2019s first major campaign as a fully licensed UK bank; uses Norton\u2019s national-treasure appeal to reposition the fintech as a fun, everyday \u201cBanking &amp; Beyond\u201d lifestyle brand for its 13 million UK customers. Graham Norton is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-40384","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Graham Norton Fronts Revolut \u201cWelcome to My Bank\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/graham-norton-fronts-revolut-welcome-to-my-bank-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graham Norton Fronts Revolut \u201cWelcome to My Bank\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name: Graham Norton Brand Name: Revolut Deal Type: Brand Partnership \/ Advertising Campaign Announced: 23 March 2026 Impact: Revolut\u2019s first major campaign as a fully licensed UK bank; uses Norton\u2019s national-treasure appeal to reposition the fintech as a fun, everyday \u201cBanking &amp; Beyond\u201d lifestyle brand for its 13 million UK customers. 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