{"id":40374,"date":"2026-03-24T08:14:27","date_gmt":"2026-03-24T08:14:27","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40374"},"modified":"2026-03-24T08:14:42","modified_gmt":"2026-03-24T08:14:42","slug":"cameron-boozer-and-cayden-boozer-star-in-zaxbys-transfer-loyalty-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/cameron-boozer-and-cayden-boozer-star-in-zaxbys-transfer-loyalty-campaign\/","title":{"rendered":"Cameron Boozer and Cayden Boozer Star in Zaxby\u2019s Transfer Loyalty Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cameron-boozer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cameron Boozer<\/a> &amp; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cayden-boozer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cayden Boozer<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/brands\/zaxbys-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zaxby&#8217;s<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Represented By: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/company\/excel-sports-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel Sports Management<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type:<\/strong> NIL Brand Partnership \/ Loyalty Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 23, 2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Elevates Zaxby\u2019s Dry Rub launch and Zax Rewardz sign-ups by leveraging the Boozer twins\u2019 rising profiles during peak college basketball season, while further positioning the brothers as marketable NIL-era stars<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zaxby&#8217;s launched a &#8220;Transfer Portal&#8221; loyalty campaign, signing Cameron Boozer and Cayden Boozer as brand partners to encourage fans to join the Zax Rewardz program, timed perfectly around March Madness.<\/li>\n\n\n\n<li>The first 100,000 new Zax Rewardz members who sign up through the in-app Transfer Portal between March 23 and April 6, 2026 receive a free &#8220;sign-on bonus,&#8221; complimentary Dry Rub menu items with any drink purchase.<\/li>\n\n\n\n<li>A limited-edition &#8220;Boozer Brothers Meal&#8221; was launched exclusively online and via the Zaxby&#8217;s app from March 23 through April 26, featuring Nashville Hot Chicken Fingerz\u2122, Lemon Pepper Wings, Garlic Parm Fries, and a Small Handcrafted Lemonade.<\/li>\n\n\n\n<li>The campaign also stars Duke teammate Nik Khamenia, reinforcing the college basketball theme as Cameron Boozer (the ACC Player of the Year) prepares for the 2026 NBA Draft.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zaxby&#8217;s is making the most of March Madness. The Atlanta-based chicken chain tapped Duke basketball twins Cameron Boozer and Cayden Boozer, along with teammate Nik Khamenia, to front its new &#8220;Transfer Portal&#8221; loyalty campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, launched March 23, 2026, invites fans to ditch their old chicken spot and join the Zax Rewardz program in exchange for a free &#8220;sign-on bonus&#8221; of Dry Rub menu items with any drink purchase. The offer is limited to the first 100,000 new members and closes April 6.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaxby&#8217;s also rolled out a digital-exclusive Boozer Brothers Meal, featuring Nashville Hot Chicken Fingerz\u2122, Lemon Pepper Wings, Garlic Parm Fries, and a Small Handcrafted Lemonade, available via the app and third-party delivery through April 26.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like other athletes brands have recently activated around sports culture, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/metta-world-peace-ronaldinho-stars-in-hard-rock-bet-so-metta-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metta World Peace and Ronaldinho starred in Hard Rock Bet&#8217;s &#8220;So Metta&#8221; campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/scottie-pippen-stars-in-mr-pibb-second-best-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scottie Pippen fronted Mr. Pibb&#8217;s &#8220;Second Best&#8221; campaign<\/a>, the Boozers bring both athletic credibility and pop-culture momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is no coincidence. Cameron is averaging 22.5 points and 10.3 rebounds per game this season, leading Duke as a top-1 seed in the 2026 NCAA Tournament, while projecting as a consensus top-five pick in the 2026 NBA Draft. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cayden, meanwhile, stepped into Duke&#8217;s starting point guard role late in the season and averaged 13.67 points over the ACC Tournament, cementing his own rising profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Zaxby&#8217;s Transfer Portal campaign is textbook March Madness marketing: clever, timely, and culturally fluent. By mirroring the real-world college basketball transfer portal, Zaxby&#8217;s turned a loyalty sign-up into a sports storyline. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Cameron Boozer poised to be one of the most talked-about names heading into the NBA Draft, the brand is essentially piggy-backing on a media wave that has months of runway left.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this deal especially smart? The Boozer twins are a package deal: two rising stars for the cultural price of one. It&#8217;s authentic (they&#8217;re college kids who actually eat fast food), it&#8217;s timely (March Madness = peak basketball engagement), and the app-exclusive mechanic creates urgency while driving measurable loyalty sign-ups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Cameron projected as a top-5 NBA Draft pick, how does this deal affect his brand equity before he&#8217;s even played a professional game? As NIL deals become more mainstream, are fast-food chains better positioned than luxury brands to authentically connect with college athletes?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: Cameron Boozer &amp; Cayden Boozer Brand Name: Zaxby&#8217;s Represented By: Excel Sports Management Deal Type: NIL Brand Partnership \/ Loyalty Campaign Announced: March 23, 2026 Impact: Elevates Zaxby\u2019s Dry Rub launch and Zax Rewardz sign-ups by leveraging the Boozer twins\u2019 rising profiles during peak college basketball season, while further positioning the brothers as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[],"class_list":["post-40374","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cameron Boozer and Cayden Boozer Star in Zaxby\u2019s Transfer Loyalty Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/cameron-boozer-and-cayden-boozer-star-in-zaxbys-transfer-loyalty-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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