{"id":40346,"date":"2026-03-23T16:49:48","date_gmt":"2026-03-23T16:49:48","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40346"},"modified":"2026-03-24T05:00:51","modified_gmt":"2026-03-24T05:00:51","slug":"laufey-partners-with-lexus-for-miles-davis-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/laufey-partners-with-lexus-for-miles-davis-campaign\/","title":{"rendered":"Laufey Partners With Lexus for Miles Davis Homage Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/laufey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laufey<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/lexus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lexus<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Partnership \/ Live Event Campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced: <\/strong>March 16, 2026 (ahead of the March 27 Twitch event)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Positions Laufey as a go-to Gen Z jazz ambassador for heritage-minded brands, while helping Lexus frame its EV story around culture, creativity, and Miles Davis\u2019 timeless influence<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lexus\u00a0has tapped two-time Grammy winner\u00a0Laufey\u00a0for\u00a0&#8220;100 Miles&#8221; a live, one-night-only Twitch event on\u00a0March 27, 2026 at 9 p.m. ET\u00a0honoring jazz legend Miles Davis.<\/li>\n\n\n\n<li>The event will feature\u00a0Laufey&#8217;s debut on her new Twitch channel, plus the world premiere of her reimagined version of Miles Davis&#8217; iconic &#8220;Blue In Green,&#8221; now featuring original lyrics written by Laufey herself.<\/li>\n\n\n\n<li>Lexus\u00a0is gifting\u00a0Laufey\u00a0a custom\u00a0&#8220;Blue In Green&#8221; edition Lexus RZ electric vehicle, a one-of-a-kind EV inspired by the Davis composition, tied to Lexus&#8217; &#8220;The Standard of Amazing: Electricity at Its Finest&#8221; campaign.<\/li>\n\n\n\n<li>The campaign extends to\u00a0Amazon Music\u00a0through\u00a0Amazon Ads Brand Innovation Lab, adding significant digital and streaming reach to an already multi-platform rollout.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lexus\u00a0has joined forces with jazz-pop sensation\u00a0Laufey\u00a0for one of the most creatively rich brand deals of 2026. The campaign, titled\u00a0&#8220;100 Miles,&#8221;\u00a0is a live musical event streaming on Laufey&#8217;s new Twitch channel on March 27 at 9 p.m. ET, paying tribute to the legendary Miles Davis.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"100 Miles: Laufey Livestream 3\/27 | Lexus\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oSK8WX4-8ac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The event marks Laufey&#8217;s debut on Twitch. Audiences can expect a set blending fan favorites with brand-new material, headlined by the world premiere of her reimagined rendition of Davis&#8217; classic instrumental &#8220;Blue In Green,&#8221; now featuring original lyrics penned by Laufey. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign is co-powered by\u00a0Amazon Ads Brand Innovation Lab, extending its reach to Amazon Music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lexus\u00a0is also presenting Laufey with a bespoke\u00a0&#8220;Blue In Green&#8221; edition Lexus RZ, a custom electric vehicle inspired by the Davis piece and created exclusively for her. It all connects to\u00a0Lexus&#8217; broader\u00a0&#8220;The Standard of Amazing: Electricity at Its Finest&#8221;\u00a0campaign, which spotlights the brand&#8217;s growing EV lineup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move mirrors how\u00a0Casamigos\u00a0is leaning into talent-led storytelling with <a href=\"https:\/\/bookingagentinfo.com\/news\/gabrielle-union-and-keegan-michael-key-front-casamigos-world-cup-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabrielle Union and Keegan-Michael Key in its World Cup campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal comes hot off\u00a0Laufey&#8217;s biggest career year yet. She recently won her\u00a0second Grammy\u00a0for\u00a0<em>A Matter of Time<\/em>\u00a0(Best Traditional Pop Vocal Album at the 2026 Grammys) following her first win for\u00a0<em>Bewitched<\/em>\u00a0in 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her\u00a0<em>A Matter of Time Tour<\/em>\u00a0sold out London&#8217;s The O2 across two back-to-back nights recently. She is set to perform at\u00a0Coachella 2026, her second appearance at the annual festival. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a masterclass in\u00a0cultural bridging through brand deals.\u00a0Lexus\u00a0didn&#8217;t just slap\u00a0Laufey&#8217;s name on an ad; they built an entire creative universe around her identity as a jazz-pop artist, honoring Miles Davis through live music, a bespoke EV, and a Twitch debut. It&#8217;s the kind of partnership that feels\u00a0<em>earned<\/em>, not manufactured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands watching closely, this deal shows how pairing an emotionally resonant legacy (Miles Davis + jazz) with a young, rising cultural force (Laufey\u00a0+ Gen Z) can create a campaign that feels both nostalgic and fresh at the same time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cross-platform play (Twitch, Amazon Music, and national TV) also signals where smart automotive brands are placing their media bets in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does tapping\u00a0Laufey\u00a0signal that luxury car brands are finally betting on Gen Z jazz listeners as a core market? Does a Miles Davis tribute make you more interested in a Lexus EV, or just in Laufey\u2019s music?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name: Laufey Brand Name: Lexus Deal Type: Brand Partnership \/ Live Event Campaign Announced: March 16, 2026 (ahead of the March 27 Twitch event) Impact: Positions Laufey as a go-to Gen Z jazz ambassador for heritage-minded brands, while helping Lexus frame its EV story around culture, creativity, and Miles Davis\u2019 timeless influence Lexus\u00a0has joined [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18,161],"tags":[],"class_list":["post-40346","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music","category-rb"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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