{"id":40340,"date":"2026-03-23T15:01:30","date_gmt":"2026-03-23T15:01:30","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40340"},"modified":"2026-03-23T15:01:46","modified_gmt":"2026-03-23T15:01:46","slug":"kelly-rutherford-partners-with-veronique-gabai-for-rose-premiere-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kelly-rutherford-partners-with-veronique-gabai-for-rose-premiere-campaign\/","title":{"rendered":"Kelly Rutherford Partners With Veronique Gabai for Rose Premi\u00e8re Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Name:<\/strong>\u00a0<a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kelly-rutherford\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelly Rutherford<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name:\u00a0<\/strong>Veronique Gabai<a href=\"https:\/\/veroniquegabai.com\/pages\/veronique-gabai-fragrance-collaborations\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Co-Creation Partnership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 21, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Elevates Rose Premi\u00e8re as a niche, storytelling-driven scent while reinforcing Rutherford\u2019s status as a luxury lifestyle figure.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kelly Rutherford and luxury fragrance founder V\u00e9ronique Gabai have co-created <em>Rose Premi\u00e8re<\/em>, a floral scent anchored in Rose de Mai from Grasse, born from a 15-year friendship and a shared love of the South of France.<\/li>\n\n\n\n<li>The fragrance blends bergamot, vanilla, and musk alongside its signature Rose de Mai heart, designed to feel, in Rutherford&#8217;s own words, &#8220;polished but still human, joyful, sensual, alive.&#8221;<\/li>\n\n\n\n<li>The launch begins with 2,000 limited-edition signed bottles, each carrying Rutherford&#8217;s signature and the tagline <em>&#8220;Everything meaningful starts with love,&#8221;<\/em> before entering Gabai&#8217;s permanent maison collection.<\/li>\n\n\n\n<li>The partnership extends Rutherford&#8217;s growing brand footprint, coming just days after she also announced an expanded collaboration with jewelry brand The Twentyfour Six, adding 18-karat gold diamond earrings and a sterling silver necklace to that line.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kelly Rutherford, best known for playing Lily van der Woodsen across all six seasons of <em>Gossip Girl<\/em>, has stepped into the world of luxury fragrance with the launch of <em>Rose Premi\u00e8re<\/em>, a new scent created in partnership with beauty entrepreneur V\u00e9ronique Gabai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration is rooted in a friendship stretching back to 2011, when the two women first met as co-chairs at a gala for Lyc\u00e9e Fran\u00e7ais De New York. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gabai, who was born in Antibes and founded her namesake luxury fragrance brand in 2019 after executive stints at LVMH, L&#8217;Or\u00e9al, Est\u00e9e Lauder, and Vera Wang, drew on Rutherford&#8217;s deep affinity for the rose flower, and for the South of France, where the actress now lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two traveled together to harvest Rose de Mai in the village of Grasse, and the experience shaped the entire scent. &#8220;From one step to the next, we created the fragrance,&#8221; Gabai told <em>WWD<\/em>. The result layers that prized rose with bergamot for brightness, then settles into vanilla and musk for a warm, sensual finish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as she&#8217;s made her mark on screen, Rutherford is quietly building an off-screen brand identity. This fragrance launch follows just days after she expanded her ongoing collaboration with jewelry brand The Twentyfour Six into 18-karat gold diamond earrings and a sterling silver necklace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar celebrity-brand partnerships have been making headlines throughout 2026: from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gabrielle-union\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gabrielle Union<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keegan-michael-key\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keegan-Michael Key<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/gabrielle-union-and-keegan-michael-key-front-casamigos-world-cup-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting the Casamigos World Cup campaign<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lindsay-lohan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lindsay Lohan<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-health-ade-for-playful-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teaming with Health-Ade for a playful wellness campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2,000 limited-edition bottles go on sale first, before <em>Rose Premi\u00e8re by Kelly Rutherford<\/em> enters Gabai&#8217;s permanent maison collection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This launch is a masterclass in what makes celebrity-brand partnerships land in 2026: authenticity over transaction. Rutherford didn&#8217;t just lend her name to a bottle; she went to the harvest fields in Grasse, she shaped the scent&#8217;s direction, and she carries a genuine decade-and-a-half relationship with the brand&#8217;s founder. That&#8217;s not a campaign, that&#8217;s a co-creation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gabai, the move is equally smart. Rutherford brings aspirational lifestyle appeal and a built-in audience that already associates her with elegance, sophistication, and the Franco-American chic that defines the V\u00e9ronique Gabai brand universe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The limited 2,000-bottle debut is also a savvy play: scarcity builds desire, the signed bottles create a collectible moment, and the tagline <em>&#8220;Everything meaningful starts with love&#8221;<\/em> positions the product emotionally before it ever hits the permanent collection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you more likely to trust a campaign when the star is involved in product creation, not just the photoshoot? Does a celebrity\u2019s personal style influence whether you\u2019ll try a new fragrance?<a href=\"https:\/\/www.apexfashionlab.com\/blog\/veronique-gabai-x-kelly-rutherford-rose-premi-re-unveiling\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Name:\u00a0Kelly Rutherford Brand Name:\u00a0Veronique Gabai Deal Type: Co-Creation Partnership Announced: March 21, 2026 Impact: Elevates Rose Premi\u00e8re as a niche, storytelling-driven scent while reinforcing Rutherford\u2019s status as a luxury lifestyle figure. Kelly Rutherford, best known for playing Lily van der Woodsen across all six seasons of Gossip Girl, has stepped into the world of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17,175],"tags":[],"class_list":["post-40340","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kelly Rutherford Partners With Veronique Gabai for Rose Premi\u00e8re Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kelly-rutherford-partners-with-veronique-gabai-for-rose-premiere-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kelly Rutherford Partners With Veronique Gabai for Rose Premi\u00e8re Campaign\" \/>\n<meta property=\"og:description\" content=\"Celebrity Name:\u00a0Kelly Rutherford Brand Name:\u00a0Veronique Gabai Deal Type: Co-Creation Partnership Announced: March 21, 2026 Impact: Elevates Rose Premi\u00e8re as a niche, storytelling-driven scent while reinforcing Rutherford\u2019s status as a luxury lifestyle figure. 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