{"id":40338,"date":"2026-03-23T14:13:34","date_gmt":"2026-03-23T14:13:34","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=40338"},"modified":"2026-03-23T14:13:53","modified_gmt":"2026-03-23T14:13:53","slug":"angel-reese-dijonai-carrington-nate-ament-matas-buzelis-star-in-reebok-comm-one-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/angel-reese-dijonai-carrington-nate-ament-matas-buzelis-star-in-reebok-comm-one-campaign\/","title":{"rendered":"Angel Reese, DiJonai Carrington, Nate Ament &amp; Matas Buzelis Star in Reebok \u201cCOMM. ONE.\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Celebrity Names:<\/strong> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/angel-reese\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angel Reese<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dijonai-carrington\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">DiJonai Carrington<\/a>, Nate Ament, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matas-buzelis\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matas Buzelis<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Name: <\/strong><a href=\"https:\/\/bookingagentinfo.com\/brands\/reebok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reebok<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Deal Type: <\/strong>Brand Campaign Film + Athlete Endorsement + Product Showcase<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Announced:<\/strong> March 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact: <\/strong>Anchors the Engine A 26 launch; deepens Reebok&#8217;s cultural positioning in basketball; expands WNBA and NBA ambassador strategy under the Shaquille O&#8217;Neal\u2013led basketball division<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reebok launched &#8220;COMM. ONE.,&#8221; a cinematic short film fronted by WNBA stars Angel Reese and DiJonai Carrington, alongside NBA&#8217;s Matas Buzelis and rising prospect Nate Ament, blending sport and culture through bold cinematic storytelling.<\/li>\n\n\n\n<li>The film is narrated by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tobe-nwigwe\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tobe Nwigwe<\/a>, a frequent Reebok collaborator, and pays homage to the brand&#8217;s heritage while signaling innovation in the sport.<\/li>\n\n\n\n<li>At the center of the rollout is the Engine A 26 basketball shoe, which launched February 27, 2026 in three colorways: &#8220;Cheetah,&#8221; &#8220;Asym Atomic Tangerine\/Digital Lime,&#8221; and &#8220;Chalk\/Black.&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Reebok is making its most cinematic move yet. The brand just dropped &#8220;COMM. ONE.&#8221;, a short basketball film starring Angel Reese, DiJonai Carrington, Matas Buzelis, and Nate Ament. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narrated by artist and frequent Reebok collaborator Tobe Nwigwe, the film captures the emotion, intensity, and identity shaping today&#8217;s game, framing Reebok&#8217;s performance gear as part of that evolution.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Communication One: Presented by Reebok Basketball\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/FUsHNgDIhxQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At its core is the Engine A 26 basketball shoe, anchoring the brand&#8217;s rebuilt hardwood strategy. The shoe features Reebok&#8217;s ERS technology platform, an updated SuperFloat POD for enhanced court feel, and a new herringbone traction pattern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reese continues her meteoric rise. Beyond her Chicago Sky career, she has walked the Victoria&#8217;s Secret runway, appeared on the cover of Vogue, and made her acting debut alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/idris-elba\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Idris Elba<\/a>. She also partnered with Reebok to launch the <a href=\"https:\/\/bookingagentinfo.com\/news\/angel-reese-fronts-reeboks-new-angel-reese-1-navy-halo-sneaker-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Angel Reese 1 \u201cNavy Halo\u201d sneaker<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carrington, meanwhile, brings rawness to the campaign. She told reporters, &#8220;I&#8217;m thrilled they&#8217;re back, and I&#8217;m even more excited to be part of this inaugural group bringing Reebok Basketball back.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buzelis, the 11th pick in the 2024 NBA Draft by the Chicago Bulls, and Ament, Reebok&#8217;s first-ever high school NIL signee, represent the brand&#8217;s bet on the next generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign follows Reebok&#8217;s earlier work spotlighting WNBA talent, <a href=\"https:\/\/bookingagentinfo.com\/news\/andraya-carter-richard-jefferson-breanna-stewart-front-new-reeses-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">including a campaign with Andraya Carter, Richard Jefferson, and Breanna Stewart<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reebok isn&#8217;t just back, it&#8217;s playing a completely different game. &#8220;COMM. ONE.&#8221; feels less like a sneaker ad and more like a cultural statement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what stands out:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reebok is betting on storytelling, not just shoes.<\/strong> By putting a cinematic, Tobe Nwigwe-narrated film at the center of a shoe launch, the brand signals it understands that Gen Z doesn&#8217;t just buy products, they buy into worlds. That&#8217;s a smart play in a space dominated by Nike and Adidas spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The WNBA is the brand&#8217;s anchor, not a side act.<\/strong> Reese and Carrington aren&#8217;t just faces on a box, they&#8217;re shaping Reebok&#8217;s identity. With the WNBA&#8217;s visibility at an all-time high, this is a long-term investment with compounding cultural returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Signing high schoolers like Nate Ament signals confidence in pipeline building.<\/strong> Reebok CEO Todd Krinsky noted that today&#8217;s 16-year-olds follow elite high school prospects as closely as NBA stars. Locking in Ament early is the same logic Nike used with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lebron-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James<\/a>: get them young, grow together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can &#8220;COMM. ONE.&#8221; help Reebok break through the Nike\/Adidas duopoly in basketball culture? Is the WNBA the smartest place for a legacy brand to rebuild its credibility right now?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Names: Angel Reese, DiJonai Carrington, Nate Ament, Matas Buzelis Brand Name: Reebok Deal Type: Brand Campaign Film + Athlete Endorsement + Product Showcase Announced: March 2026 Impact: Anchors the Engine A 26 launch; deepens Reebok&#8217;s cultural positioning in basketball; expands WNBA and NBA ambassador strategy under the Shaquille O&#8217;Neal\u2013led basketball division Reebok is making [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[45],"class_list":["post-40338","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Angel Reese, DiJonai Carrington, Nate Ament &amp; Matas Buzelis Star in Reebok \u201cCOMM. ONE.\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/angel-reese-dijonai-carrington-nate-ament-matas-buzelis-star-in-reebok-comm-one-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angel Reese, DiJonai Carrington, Nate Ament &amp; Matas Buzelis Star in Reebok \u201cCOMM. 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